Senior-Level Communications, Marketing & Market Research Executive

MICHAEL DOHERTY

****.*******@*****.***

*** ********* ******, ****** ******, CA 95066

Home : 831-***-****

Mobile : 831-***-****

SENIOR-LEVEL COMMUNICATIONS, MARKETING & MARKET RESEARCH EXECUTIVE

US/GLOBAL WIRELESS, BROADBAND TELECOMMUNICATIONS & VOICE OVER IP

I am an experienced, knowledgeable leader who has contributed to the successes of ground-breaking companies in the US and Canada, and European and Asia-based clients in the fields of wireless, next-generation broadband, Voice over IP, WIMAX and business telecommunications. I am currently running my own communications consulting firm and seeking new opportunities to apply my talents.

AREAS OF EXPERTISE:

Media Relations Industry Analyst Relations Market Research Employee Communications

Investor Relations Financial Analyst Relations Social Media Strategy Strategic Planning

Product Pricing Competitive Analysis Oral & Written Communications Executive Communications

CAREER OVERVIEW

INDEPENDENT COMMUNICATIONS & RESEARCH CONSULTANT MAR. 2009 to PRESENT

Founded consulting firm providing corporate communications, investor and media relations expertise to established and emerging companies. Leveraging my successful record building awareness for businesses by devising and implementing media, analyst, and investor outreach programs. Other services include market research and analysis, brand and message development, executive communications, community affairs, internal communications, and social media strategy.

Created and currently implementing media strategy for TiEcon 2010, the world’s largest conference for entrepreneurs, in Santa Clara, CA. Deliverables include: messaging and content, media and analyst outreach, and social and online media. Recently completed a successful company launch for Cloud Telecomputers, resulting in 300+ positive press mentions in the first month, which translated into over 100 substantive sales leads. Achieved coverage in leading technology, business, and lifestyle media including Los Angeles Times, CNBC, and Vanity Fair.

FREELANCE JOURNALIST DEC. 2009 to PRESENT

Contributor to San Lorenzo Valley and Scotts Valley Press Banner, with a focus on community education issues. Recently filed an article on trends in home schooling.

BLOG CREATOR JUN. 2008 to JUN. 2009

Created and built blog to document my family’s travels through Europe. The blog advocates the ‘Slow Travel’ lifestyle, and provides travel tips and advice for families traveling on a budget with young children. I am currently working to convert this blog into a book.

COVAD COMMUNICATIONS, SAN JOSE, CA

VICE PRESIDENT, CORPORATE COMMUNICATIONS & INVESTOR RELATIONS NOV. 2005 to MAY 2008

Key member of executive leadership team, with full responsibility for strategic communications efforts to external audiences, promoting Covad’s next-generation broadband and Voice over IP achievements. Spearheaded all communications strategies and messaging, agency management, and media relations – resulting in increased volume of positive press mentions by 53 percent over two-year period. Expanded and directed multi-city team of media relations executives resulting in improved regional media coverage. Evangelized Covad as preeminent VoIP leader by creating an industry analyst outreach program to 50+ analysts, resulting in more frequent and favorable company coverage in research reports and online forums.

Led all investor and financial analyst communications, including annual report, investor conferences, earnings calls, and proactive outreach. Developed and executed successful strategy to educate investor audiences in the time period leading up to the acquisition of Covad by a private equity firm in April 2008. Expanded and introduced new employee communications vehicles, including Webcast events, executive forums, and corporate Intranet, resulting in improved employee survey scores and more effective cross-department and cross-location information sharing.

DIRECTOR, MARKET INTELLIGENCE DEC. 2004 to NOV. 2005

Pioneered the Market Intelligence function within Covad and established team of experts with responsibility for primary and secondary market research, competitive analysis, and market planning – resulting in increased visibility of market conditions for more effective corporate short-term and long-term decision making. Established an arsenal of competitive analysis tools for use by sales and marketing teams to more effectively position Covad in the marketplace, resulting in increased sales and revenues. Managed $1 million market research budget and negotiated more favorable contracts with market research vendors.

OVUM INC., BOSTON, MA

VICE PRESIDENT, TELECOMS PRACTICE DEC. 2000 to NOV. 2004

Led Ovum’s North American telecoms research and consulting team, resulting in expanded business from clients such as Verizon, AT&T Wireless, Qualcomm, Cisco, and Motorola. Augmented Ovum’s knowledge base through research and analysis of next generation wireless and mobile networks and services, and authored best-selling reports on topics including: 3G revenue opportunities, wireless local area networks, wireless Internet marketing, the wireless enterprise, and wireless Internet devices.

Directed North American-focused consulting projects for clients in Europe and Asia, including Nokia, LG, Samsung, and British Telecom. Increased Ovum’s North American visibility by regularly contributing insight and opinion to industry publications such as Global Telephony, RCR News and Wireless Week.

ROGERS AT&T WIRELESS, TORONTO, ON

DIRECTOR OF PRICING, PLANNING, AND COMPETITIVE ANALYSIS APR. 1998 to JUNE 2000

Established highly effective regional and national ‘value’ pricing strategies and set pricing levels in response to new market entrants – resulting in increased market share and revenue. Created and directed program of competitive analysis and reporting to better equip sales and marketing teams. Reduced churn and increased customer satisfaction scores by directing $6 million customer loyalty budget to reinforce relationships between sales, marketing, customer service, and a customer base of 800,000 wireless subscribers. Developed Canadian and international cross-promotions with various financial, retail and communications companies to increase revenues and effectiveness of marketing campaigns.

SPRINT PCS, WALTHAM, MA

MANAGER OF PRICING AND COMPETITIVE ANALYSIS OCT. 1996 to APR. 1998

Contributed to the successful launch of the first digital wireless network in New England by developing and implementing product distribution and pricing strategies. Forecasted annual subscriber targets and associated budgets. Created and oversaw production of newsletters, brochures, and other marketing collateral. Managed relationships with customer service center and telemarketing agencies, resulting in improved customer satisfaction scores. Was voted MVP award by regional organization in 1997.

BELL ATLANTIC MOBILE, WOBURN, MA

CUSTOMER CARE MANAGER MAR. 1994 to SEP. 1996

Supervised 30 customer service representatives, monitoring employee progress and training new representatives. Managed special marketing projects including directory assistance program. Demonstrated proficiency in a multitask environment supporting customer base for product, billing, and service needs. Developed customer retention and loyalty programs.

EDUCATION

TUFTS UNIVERSITY, MEDFORD, MA

B.A. International Relations, 1993

Contact this candidate