Mark Garcia

**** ******** *********, **. ***

Beverly Hills, California 90211

Tel: +1-310-***-**** / eMail: adngov@r.postjobfree.com

Professional Overview

I am a proven client development, marketing, and public relations professional, highly skilled in advancing brand reputation, growing demand for services, increasing qualified leads, crafting winning pursuits and proposals, and expanding profitable service delivery expansion for leading professional business advisors and enterprises.

Experience

Mark Garcia Marketing & Client Development – Business Development Program Support Advisor

Los Angeles, CA; October 2019 to present

• Deliver successful market share growth programs to professional business advisory firms, including legal services,

financial services, investment management services, real estate investment services, and digital media companies.

• Elevate brand awareness and connections with executable client leads through compelling thought leadership campaigns,

client education outreach, executive as brand visibility, and interactive social media tools.

• Bolster sales force performance with insightful competitive intelligence, lead generation, and sales force coaching.

• Craft winning proposals for client engagement pursuits, including persuasive RFP and RFQ presentations.

Foley & Lardner LLP – Senior Industry Marketing & Business Development Manager

Los Angeles, CA; August 2018 to September 2019

• Built innovative client acquisition campaigns for industry sector service teams, resulting in revenue and client portfolio

growth ranging from 10% to 20%.

• Customized over 100 successful pursuits and proposals for industry team engagements in merger & acquisition finance,

private equity finance, project and development finance, venture finance, restructuring finance complex litigation counseling

and ADR advisory, regulatory compliance, and government investigations.

• Introduced intelligence lead sourcing technology to guide industry sales team pursuits on servicing fee opportunities

exceeding US $100 million.

• Created thought-leadership and client-facing events to drive team member rankings to top tier US and global recognitions.

• Designed and rendered business development training and mentoring to partners, counsel. and associates.

• Administered new matter intake, conflicts resolution, service team selection, alternative billing, and added-value services.

• Coordinated new lateral partner integration for internal cross-marketing opportunities and new client service expansion.

Milbank LLP – Marketing & Business Development Program Senior Manager

Los Angeles, CA; October 2017 to August 2018

• Created engagement-yielding business development initiatives for all Los Angeles based practice teams; including

corporate finance, mergers & acquisitions, alternative investments, bankruptcy and restructuring, hedge and private equity

funds, project and infrastructure finance, securities class action litigation, intellectual property litigation, and tax advisory.

Geographies included global and US business markets, with a specialized focus on California business markets.

• Prepared winning RFP/REQ submissions and service capability proposals.

• Delivered professional development training and mentoring to partners, counsel and associates in client lead development,

service proposals, matter intake processes, conflicts, matter service team selection, alternative billing, and firm resources.

• Built marketing partnerships with in-house counsel and corporate finance executive networks (e.g. Association of

Corporate Counsel, Association for Corporate Growth, National Association of Corporate Directors, and Turnaround

Management Association).

• Administered practice group business development budgets and supervised Marketing Department staff.

Dentons US LLP – Marketing & Business Development Leader - California

Los Angeles, San Francisco, Silicon Valley, Orange County & San Diego, CA; January 2011 to May 2016

• Led client service growth initiatives for various practice groups, including corporate/business transactions, commercial

dispute resolution & litigation, and public policy & government regulation. Geographies included global and US

business markets, with pa specialized focus on California business markets.

• Prepared winning RFP/REQ submissions and service capability proposals for market-leading business law practices,

including commercial litigation, class action defense, energy finance, environment and natural resources regulation,

entertainment/media finance and distribution, intellectual property prosecution and litigation, government contracts,

cross-border finance, securities, venture finance, private equity, employment and labor, and franchising and distribution.

• Provided business development training and mentoring to partners, counsel, and associates, including guidance on

lead development, pursuits and proposals, conflicts resolution, service team selection, alternative billing, and

value-added service.

• Provided performance reviews on associate-to-partner elevation candidates regarding client acquisition and

revenue generation.

Mark Garcia

• Performed competitive intelligence and legal spend gatekeeper research for in-house counsel selling activities.

• Created lead generation events and profitable marketing partnerships with peer service providers, in-house counsel

associations and financial executive networks.

• Piloted client lead prospecting in various sectors including entertainment and sports, renewable energy, clean-tech,

healthcare, commercial real estate, retail and franchising and cloud-based information technology, and public finance

• Managed client-retention communications and lateral partner transition programs during Dentons acquisitions of other

law firms in the US and global markets.

• Created CLE and other BD event outreach to in-house counsel and C-suite executives at client and targeted companies

• Managed client communications, including practice group capability statements, client advisories, CLE education

presentations, and Chambers USA and Legal 500 ranking submissions.

• Produced practice group and office business development budgets, as well as supervised marketing and other firm staff.

Education

●UCLA Anderson School of Management

- Master of Business Administration, Marketing Management & Strategic Planning

- Beta Gamma Sigma national honors

●UCLA College of Letters and Science

- Bachelor of Arts, Political Science and Management

- Cum Laude graduate and Phi Sigma national honors

●UCLA Extension Paralegal Studies Certification Program

- Certifications with honors in Corporations and Litigation

●UCLA Extension, Entertainment Studies

- Certification in Digital Media and Graphic Design

Professional Affiliations & Community Leadership

●Los Angeles Area Chamber of Commerce

- Leadership LA Fellow

●Los Angeles Economic Development Corporation

- Executive Committee & industry sector councils

●Century City Chamber of Commerce

- Executive Committee & Past Board Chair

- Law & Business Council Chair

- Entertainment Business Council Chair

- Arts & Cultural Affairs Council member

●Association for Corporate Growth

- Programs Committee

●National Investor Relations Institute

●Public Relations Society of America

●Legal Marketing Association

●Turnaround Management Association

●Anderson School of Management Alumni Association

●Hispanic Scholarship Fund / Hispanic Youth Institute

Sales Training & Mentoring

●WJF Client Relationship Management Skills Development Institute, Professional service advisor sales & coaching

●University of Phoenix, Graduate College of Business, MBA curriculum lecturer in Marketing, Public Relations, Sales Force Management, Organizational Ethics and Organizational Leadership

Accolades

●National Desi, Addy and Telly awards for corporate advertising

●National LMA Your Honor award for law firm advertising

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