Experience
Newell Brands
Graphic Designer Jan **18 – Present
Work with cross-functional teams to create cohesive design solutions that answer the brief while maintaining brand standards.
Collaborate and lead creative brainstorm sessions to provide creative solutions for omni-channel marketing plans.
Plan and organize photo shoots for use across multiple mediums. Art direct on set with talent and photographers to ensure the brand story is brought to life.
Organize, lead and execute packaging design and production for large SKU counts.
Manage a heavy workload while adapting and quickly transitioning from brand to brand.
Use skills in fine arts and illustration to enhance and elevate designs.
Aisle Rocket Studios
Art Director Feb 2014 – Dec 2017
Executed designs for in store advertising and point of purchase to help drive sales.
Collaborated with creative marketing teams for marketing campaigns and line reviews.
Designed training materials for store associates that included long-form publications.
Assisted in place-making campaigns around Southwest Michigan. This included attending city council meetings and public outreach through branded social media campaigns and printed materials.
Orchestrated and directed photo shoots for an array of brands.
Planned and designed social media campaigns for product sales and events.
Freelance Experience
Fehren Elizabeth Studios
Graphic Designer, Illustrator & Photographer Jun 2012 – Present
In addition to the client work that is individually listed below, I regularly designed and illustrated invitations and save the dates for weddings and other social gatherings.
Working as a photographer, I was responsible for scheduling, photographing and editing images for wedding, engagements and family sessions.
Community Tap St. Joe
Graphic Designer & Illustrator Oct 2020 – Present
Assisted in the reconfiguration of the logo for other formats. Explored color palettes for the brand, and their applications. Designed and illustrated content for merchandise, as well as a
comprehensive merchandise plan for the future.
Flake & Loaf
Graphic Designer Jun 2020
Presented concepts for logo design for the brand. Finalized the logo and brand guidelines.
JJ’s Peppers
Graphic Designer & Illustrator Jun 2020
Conceptualized and designed a logo and labels for the brand.
Jay’s Lounge
Graphic Designer & Illustrator Mar 2019 – Feb 2020
Illustrated and designed posters and flyers for weekly specials.
Beer Church Brewing Co.
Graphic Designer & Photographer Dec 2018 – Sep 2019
Designed food, cocktail, beer and children’s menus for the brewery. Photographed food and location for menu, billboard and social media usage. Developed can labels, merchandise and in-house marketing.
Boujchic Boutique
Graphic Designer Dec 2018
Designed a logo and corresponding product lockups for a line of beauty products.
The Golden Cut
Graphic Designer Mar 2016
Guided the owner through the design process, conceptualized logos, created brand guidelines, created marketing materials and offered future marketing material ideas for the company.
Benton Harbor Athletics Department
Graphic Designer Feb 2016
Designed marketing materials for a fundraising golf event.
Internships & Learning Experiences
Design Center at Western Michigan University
Intern Sep 2012 – Apr 2013
Worked on an array of projects ranging from branding and identity work, to book cover design. Other responsibilities include designing marketing materials for Art Prize and the ABAI Conference in Chicago.
Jennifer Mayo Studios
Assistant Photographer May 2010 – Dec 2012
Assisted the main photographer at weddings, engagement and portrait sessions. Designed layouts for wedding albums.
ARS Advertising
Intern May 2008 – Aug 2008
Worked on creative designs and concepts, input creative ideas and constructed physical mock-ups for presentations.
Education
Western Michigan University
Bachelor of Fine Arts Graphic Design
Graduated 2013 Dean’s List
Southwestern Michigan College
Associate in Applied Science Graphic Design
Graduated 2009 Dean’s List
Proficiencies
Brand Design
Identity Design
Photography
Photo Direction
Long Form Design
Presentation Design
Storyboarding
Social Media
Collaboration
Brainstorming
Culture Leader
Project Management
Art Direction
Print Production
Iconography
Color Theory
Sketching & Illustration
Painting
Hand Lettering
Microsoft Office
Procreate
Apple Keynote
Adobe Acrobat
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe After Effects
Luxion Keyshot
Mock-ups
Book Making
HTML & CSS
Javascript