CINDY McCOMBE

**** **** ******* ****

Colorado Springs, CO 80919

858-***-****, admv4e@r.postjobfree.com

SKILLS:

My niche is collaborating on creating and bringing big ideas to life. I excel at creative ideation and tracking down all the details required to implement products, communication, and marketing plans. My forte is communicating rich stories.

EXPERIENCE:

Chief Marketing Officer, Nursing & Therapy Services of Colorado, a nonprofit organization providing the pediatric and young adult disability community in southern Colorado with compassionate quality nursing-supervised home care, case management, and outpatient therapy. October 2019 to May 2021.

Responsible for creating, implementing, and measuring the success of comprehensive marketing, communications, and public relations programs that enhanced the NTSOC image and position within the communities we served and the general public.

Orchestrated the creation of the NTSOC intake tool, the series of applications that measure referral sources, reason why business was lost, and other important KPIs.

Managed all Digital/Social Media, ensuring NTSOC has a significant presence within the community.

Ensured articulation of the organization’s desired image and position. Responsible for editorial direction, design, production, and distribution of all NTSOC publications.

Acted as the NTSOC representative spokesperson with the media.

Developed, coordinated, and oversaw programs, technical assistance, and resource materials to assist in the marketing, communications, and positioning of activities.

Provided counsel on marketing, communications, and public relations. Ensured that the organization regularly conducted relevant market research and monitors trends.

Lead projects as assigned, such as cause-related marketing and special events.

Ensured measuring and evaluation systems were in place related to these goals and objectives for each marketing program and report progress to the CEO.

Developed plans and budgets for the marketing/communications/ public relations program.

Evaluated the need for additional marketing resources to achieve the strategic goals of the company.

Kept informed of developments in marketing, communications, and public relations of not-for-profit Home Care, Clinic, School, and Case Management information to help NTSOC operate with initiative and innovation.

Worked with CEO, CFO, and Senior Leadership to develop strategic plans and goals based on market trends and evaluation of previous marketing efforts.

Produced the NTSOC Online Certified Nurse Aide training school.

Director of Marketing, February 2018 to October 2019.

Senior Marketing Manager, D&K Engineering, a contract research and development firm, and contract manufacturer in San Diego and Singapore. February 2016 to February 2018

Worked with executives in the company to properly articulate and differentiate D&K. Managed the marketing budget and hire vendors to meet strategic objectives. Oversaw the creation of graphics, written material, slideware, and whiteboard animations.

Coordinated targeted integrated B2B marketing, print, and electronic advertising and promotions campaigns to send a compelling and consistent brand message that drove sales and brand awareness.

Revamped all slideware and created repositories of information for the sales team to use when presenting to clients. Write and revise emails targeting prospects. Curate list by region for sales reps to pursue lead generation.

Coordinated all outbound communications, including media management and press release writing and distribution. Provided talking points to executives when key opportunities arise to disseminate the D&K message.

Developed, implemented, and managed social media campaigns on multiple platforms: Twitter, LinkedIn, Facebook, and YouTube.

Created, developed, and managed content for the organization's Web presence with support from D&K Engineering's creative agency, including SEO, working with different departments to create new website content.

Director of Marketing, Workshops for Warriors, a 501c(3) nonprofit founded in 2008. Its mission is to place veterans and wounded warriors into advanced manufacturing careers by providing industry-leading training, nationally recognized credentials, work experience, and job placement. Training is provided at no cost to veterans. March 2015 to February 2016.

Developed and implemented a best-in-class marketing program that enhanced its image and position with funders and the general public.

Developed online content that engaged audiences and lead to measurable action.

Developed communications vehicles that created awareness, deepened relationships, and motivated donors and constituents to take action.

Worked with the team to plan and organize fundraising events.

President/Founder, AbilityCatcher, a social innovation company designed to humanize the way the world thinks and treats individuals with disabilities, August 2012 to March 2015.

Wrote, pitched, and produced stories for mainstream media.

Developed international marketing plans for independent movies.

Taught disability inclusion to grade school children.

Starred in public service announcements.

Wrote grants for nonprofits.

Senior Director of Marketing, Point B, the holding company for the Technology Services Industry Association, May 2008 to August 2012.

Lead role in forming and introducing the TSIA, Technology Services World, and Technology Services Europe brands to an installed membership base.

Drove and implemented the marketing cadence for two US and one European conference per year – 900+ and 150 attendees, including establishing the marketing mix between email, direct mail, phone, social media, online and outdoor advertising.

Drove and managed conference support materials, including all signage, the program, electronic materials, and the look and feel of a management booth and stage set for keynotes.

Managed the calendar for all members, community, and prospecting email communications.

Executed electronic publications; report out on-site statistics and measure against best practices.

Created and managed the annual budget.

Product Marketing Planner, Datrose for Eastman Kodak Company, San Diego Systems Division, Inkjet Product Line, May 2007 to December 2007.

Created sell-against presentations for the worldwide sales force.

Developed monthly product marketing competitive analysis of All-in-One, Single-Function, Office, and Super-B size printer markets.

Investigated and provided early product plans for the Super-B-sized printer market.

Designed competitive product “War Room.” Organized and oversaw out-of-the-box experience evaluations for over 20 competitive products.

President, Good Cause Communications, May 2003 to May 2008.

Produced presentations and print collateral for Kodak executives and managers.

Produced, designed, and developed content for various small-business websites.

Customer Marketing Manager, Phogenix Imaging, December 2001 to November 2002.

Managed the creation and execution of two sales support websites – one for Hewlett Packard and one for Eastman Kodak Company.

oDesigned and oversaw the development of a content management system for a sales force of over 100 people.

oPerformed reviews and training with the internal marketing team and HP and Kodak sales representatives.

Designed and oversaw the development of a centralized, web-based database.

oSet up a lead distribution system that would route leads entered from tradeshows, phone calls, or the web and set up routing rules for worldwide deployment.

Developed numerous customer and product presentations.

Hired and supervised external vendors.

oStreamlined and managed customer communications.

oBuilt sales support information.

Executive Producer, PhotoPoint Corp., May 2000 to March 2001.

Responsible for implementing a corporate vision for the company’s consumer photo-sharing Web site.

Translated the PhotoPoint senior management team's high-level goals into concrete software development and graphic design tasks to be implemented by PhotoPoint’s sister company, Pantellic Software.

Editor, Kodak.com, Eastman Kodak Company, February 1998 to May 2000.

First editor of Kodak’s website, http://www.kodak.com

Managed a team of four producers and writers, an external consultant, and various external creative agencies.

Personally maintained the content of the Kodak homepage and updated it weekly.

Produced 22 of the award-winning Kodak.com “feature stories,” which won over 50 “Best of the Web” awards for original content and design. Directed each story from concept to implementation to ensure quality and support of the Kodak brand equity. Personally conceived of 20 feature stories ideas.

Initiated and maintained relationships with several professional photographers to generate content for the website.

Produced several Kodak real-time “webcasts” for major scientific and entertainment events published in near-real-time as front-page stories on the Kodak website. These included the John Glenn mission to space, the 1998 and 1999 Grammy Awards, and the 1998 and 1999 Oscars.

Crafted the overall email communications policy for Kodak.

Directed the consumer monthly email newsletter for the Kodak Member Services program.

Launched market-segmented newsletters for the Kodak Professional business unit.

Producer/ Project Manager, Kodak, February 1997 to June 1998.

Managed and deployed new products on the Kodak.com website.

Trained subsidiary teams and produced the first websites for Kodak in Finland, Sweden, Norway, Denmark, Germany, France, England, and Hong Kong.

Managed translation firms.

Visual Interaction Designer, Kodak, February 1996 to February 1997.

EDUCATION:

Rochester Institute of Technology, Rochester, NY

M.S. Graphic Arts Publishing, defended November 1995

University of Southern Colorado, Pueblo, CO

B.S. Mass Communications, 1994

Editor of the student newspaper and alumni association magazine

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