EDUCATION
Medical Aesthetics, Master Aesthetics, Cosmetology, Barber, Make-Up Artist,
Bon Losee, Marinello & Vidal Sassoon – 2000 to 2002
L’Oreal Pro-Team CE Artist & Designer 2007-2013
PTP International Student Study Abroad Dual Emmersion, SDCC, Generals
WSWS & EWU Business, Marketing
PTPI Student Ambassador and Kings College Scholarship - London UK 1997 to 2000
EXPERIENCE
*Ulta Beauty Salon & Spa Manager
2017-2018
Salon, Make-Up and Spa Manager
Salon, Spaand Make-Up Manager
*Salon Services NW 2018-2019
Business Consulting Limited (Medical, Surgical, Dermatology, Medical Aesthetics)
June 2017-Present
Salon, Spaand Make-Up Manager
Ultimate Sports Perfomrance Medical Center, responsibiites included business development,
marketing, branding, patient acumen, retention, staffing, education.
Plastic Surgery, Dermatologyy, PT, Orthopeadics:
Developed sales and marketing strategies and recruit, train and staff new
teams for pivotal flip for brand focus on builidng Ulta Beauty Professional Spa & Salon.
Proven track record for Medical ClinicSpas, Estheticians, Salons, Stylists growth, client
retention and sales.Strategically developing business acumen, marketing, branding, PR and client
retention. Through client’s tandards and execution of client’s specific needs.
*Director of Business Development, Marketing & Creative
US MRI, Salt Lake MRI, U.S. Sports Medicine• June 2015- May2017
Responsible for all Medical Imaging business acumen and all creative and Re-branding
U.S. MRI and U.S. Sports Medicine. Documented 40-122 percent consistent growth
over 22 months. Corporate branding execution, marketing plans and strategies. Utah and specialty
specific marketing analysis, strategy, training, account acquisition. Project manager of
HIPPA compliant medical practices, assisted Billing Director and CFO in insurance
coverage acumen and education. Department budget and finance management. Customer
service team training, leadership and development. Director of U.S. Sports Medicine
hysicians, medical staff, event coverage, clinic and athlete care.
U.S. M RI & U.S. Sports Medicine the Diagnostic Sports Imaging has led the
nation in forward thinking health care business models. We are the Official
Medical provider to the US Olympic Ski, Snowboard and Free Skiing teams
as well as USA Soccer & Wrestling.
IMAGING SPEACLIST:
GE 1.5 Tesla MRI
Hitachi Open 1.2 Tesla MRI
DIGITAL X-RAY
*DaVinci Laser
Director of Sales, Worldwide 2007-2014
As a specialist and director of sales:
DaVinci Laser, Cosmecuticals
Business Acumen/Development-
Full responsibility for P&L for account management.
Identified volume opportunities within the territory – strategized a plan to achieve
annual sales goals.
Formulated an action plan to correct problems with specific volume goals and timetables
at point of sale.
Meet or exceed all financial plans including sales and account expenses, planning
and inventory turn negotiations, capital budget and dedicated sales force payroll productivity.
Understood and analyzed competitors, market trends and general conditions
that will affected the business over the short and long term and establish strategies
to maximize brand ranking with all accounts.
In partnership with internal leaders, guide and direct training efforts that
bring value to the business and the customer shopping experience.
Account Management-
Established and maintained productive partnerships with Luxury and Medical Spa's,
Plastic Surgeons, Cosmetic Surgeons, Medical offices and management.
Achieved account sales and gross sales targets by partnering with accounts on
strategies that successfully drive both the Spa and Medical clinic business in
all channels of distribution.
Consistently analyzed business results; created and communicated clear action plans to
optimize results and ensure effective execution of operational activities for brand and
companies.
Created marketing programs in partnership with accounts and company stakeholders to
maximize sales while achieving company profit targets.
This includes: new products, exclusive products, seasonal products, core products and
the overall product mix that enables the company to maximize its retail and profit
objectives. Ensured the brand positioning in terms of image is maximized and
consistent with the brand strategy and maintained at the highest level at all times.
Team Leadership and Development-
Provided a logical and clear organization and succession planning at all levels with a view
of supporting the growth of the business and providing a potential pool of qualified,
motivated and mobile employees.
Provided strong leadership, motivation and direction to the sales force team to execute
sales generation, train counter staff and build effective partnerships that impact sales,
productivity, merchandising, execution of visual enhancements and overall brand presence.
Enhanced people development through necessary training programs, individual
development plans and other retention strategies.
Created and lead high performance teams that drove sales through achieving results.
Support, model and enhance the seamless customer service focus by creating an
environment that is friendly, helpful, knowledgeable and quick for customers and co-workers.
*DaVinci Laser-Salon-Spa
Silent Partner & Educator, Salt Lake City UT 2008-2014
(Silent partner and educator is now a non-active roll, the business has reached market
saturation and is being operated by active, operational partners.)
Staff educator and client consultant for exclusive medical laser, medical aesthetic, cosmetic
and haircare brands.
Education and Professional Products:
Capital Equipment:
DaVinci Laser XLT
DaVinci Laser Teeth Whitening Products
DaVinci Cosmecuitcals
Image Skincare
Image MD
Obagi Skincare
Obagi MD
Aloepure Skincare
L'Oreal Professional, L'Oreal Paris USA
CoverGirl
Jane Iredale
Schwarzkopf Professional Haircare
Aveda Skincare, Makeup & Haircare
Bumble & Bumble Haircare
*Arzola Spa & Salon
Creative Director/Esthetician/Stylist Coronado, CA 2001-2007
Professional medical esthetician, hair and make-up artist
Daily spa and salon operations
Created creative marketing, sales and education course for spa and salon
Directed retail sales commission goals and revenue
New client, sales and retention
Spa and salon team product education and retail sales
Aveda, Bumbmle & Bumble
Accomplishments
Stylist-Artist to Creative Director
Top sales in retail product and client retention
Acquired top industry education
Events for city board of tourism, Yacht and Golf Clubs and local Military and tourist events.
*Celebrity ProTeam Artist & Educator, Consumer Events
L'Oreal Paris (L'Oreal) & Covergirl (P&G) - Worldwide - December 2008-Present
Responsibilities
Professional & Celebrity Makeup Artist, Stylist and Consumer Educator
Corporate Events, Consumer Events, Corporate Sponsorship, VIP & Consumer Education
Professional and retail education and demonstration.
ACOMPLISHEMNTS
DaVinci Cosmecutical Sales Leader 2008-2014
DaVinci Laser Sales Leader & Educator 2010-2014
National Sales Development Leader 2007-2014
L'Oreal ProTeam Artist of 2012
Mercedes Benz New York Fashion Week
Sundance Film Festival
Entertainment Weekly
Grammy Awards
London Fashion Week
Fashion Night Out NYC,LA,SLC,PC
International Spa & Aesthetics speaker and educator
PCTV
Good Things Utah
City Weekly, Spa of the Year
SLC 100 Business Owner 201*-****-****
Groupon Merchant of the Year 2011-2012
SKILLS
Proven successful 15 year track record in brand and account management in the
Cosmecutical, Medical Aesthetic, Medical Laser and beauty industry.
10 plus years in medical sales aesthetics, haircare, make-up artistry and education.
Adept at managing multi-faceted promotional and new
product introduction calendars as well as account inventory planning and sales
analysis.
Ability to significantly impact sales by assessing business opportunities,
creating product ideas, developing marketing strategies, and follow through to
impeccable execution.
Exceptionally creative and executive with a strong entrepreneurial spirit.
Ability to exercise independent discretion and judgment in managing a fast-paced
environment adapting to change with a sense of urgency.
Demonstrated sales management track record, consistently exceeding
expectations and delivering strong, top and bottom line results with
retail partners.
A seasoned leader who exhibits excellent communication skills,
strategic planning ability, delegation, follow-up, analytical and
strong interpersonal skills.
Proven ability to effectively communicate with all levels of an account and organization.
Demonstrated experience identifying multiple business driving strategies.
Demonstrated team player who has the influencing and negotiating
skills to positively affect and implement decisions across the organization.
Demonstrated proficiency in recruiting, training, coaching and motivating a
dedicated sales force.
Demonstrated high level of integrity.
Ability to demonstrate leadership versatility, communication skills, strong persuasive,
negotiation skills and self-management.
Advanced knowledge of Word, Excel, PowerPoint and Outlook.
Ability to juggle multiple tasks, handle communications to all levels of
personnel and external clients.