GEOFF GRAY

Marketing Vision & Execution Connecting Brands & Products to Audiences Operational Leadership 317-***-**** adlqoa@r.postjobfree.com

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Results focused Senior Marketing and Operational Leader with experience at the helm of multimillion-dollar marketing initiatives for industry-leading companies as well as within start up organizations. Evolutionary career within the Austrian energy-drink maker and market-leader with over 10K employees and $6 Billion in revenue globally that ranges over a ten- year span, with a short stint within a growing start up, adding nimbleness and agility to operational expertise, and financial management within a snowboarding industry legend.

- Delivers innovative solutions that help companies thrive through building alliances, relationship management, channel development and organizational efficiencies.

- Core background includes operational and financial management, P&L, budgeting, and reporting focused on aligning resources with marketing objectives to maximize visibility and ensure bottom-line growth.

- Passionate about championing sustainable growth through global brand strategy, team and process development, creative problem solving, and collaborations.

- Expertise in interactive marketing strategy, media planning, digital marketing, brand positioning, integrated marketing programs, and articulating the value proposition.

- Demonstrated expertise in devising and executing operational and financial controls, processes, and procedures effective in creating transparency, visibility, analysis, and reporting. Expertise:

Brand Management Marketing Initiatives Market Penetration Partnership Negotiations Business Development Client Retention Corporate Communication Financial Planning Relationship Building Project Management Revenue Generation Market Analysis Event/Strategic Planning Cost Reduction Team Leadership Public Relations Technical Skills: SAP Adobe Illustrator Level I Training Microsoft Office Suite (Word, PowerPoint, Outlook, Project, Excel) Professional Experience:

Red Bull North America, Inc. - Sports Event Marketing Manager 2018 – Present Regional Event role focused on developing and driving the execution of Red Bull properties, key initiatives, and consumer facing events. Known as an inspiring team-builder who engineers insightful solutions, identifying and exploiting alignment between global strategic objectives and local engagement opportunities to reduce costs and capture new revenue streams.

- Through collaborating with a team of a Brand Marketing Manager, Sports Marketing Manager, Athlete Marketing Manager, and Communications Manager drives the delivery of an effective consumer marketing plan to build the Red Bull brand and continuing to differentiate the brand to gain new consumers.

- Foster and maximize cross-functional collaboration between sales and marketing departments to spearhead diverse and effective marketing activations; accelerated critical sales initiatives by directly incorporating brand awareness marketing into each component of the sales process.

- Consistently augment media-reach through social media networking sites, blogs, television, and magazines; history of content creation capturing millions of additional endemic and non-endemic brand impressions for nearly all events and campaigns.

- Basketball portfolio lead within business unit, responsible for setting the strategy, driving team collaboration across regions, and identifying scalable opportunities including NBA team deals, athlete sponsorships, Red Bull events, and 3rd party activations.

- Plan, steer, overlook, and evaluate the details and operations of International World Series, national, and regional consumer events including Air Race, Crashed Ice, 3x3 Basketball, Ironman, and AMA Motocross events. Indy Urban Hardwood, Co. - General Manager of Operations Indianapolis, IN 2017 – 2018 Taking the opportunity to expand operational expertise within a B2B and B2C environmentally sustainable start up; took an active role in a growing urban lumber company, driving new procedures to increase efficiencies and top and bottom-line revenue, as well as balancing the vision for growth with daily operational challenges. Developed alignment of processes at micro levels with macro levels of trends, company objectives and brand vision. Transitional period in the company’s history, becoming a more mature business model. Developed new and revitalized current business operations planning process, synchronizing demand, supply and support functions, resulting in enhanced gross margins, reduced inventory, increasing ROI, and greatly improved customer satisfaction. Navigated high growth and tight timelines. 2

Geoff Gray Red Bull North America, Inc. - Field Marketing Manager Indianapolis, IN 2010 – 2017 & Richmond, VA 2008 – 2010 Initially focused on managing large scale and grassroots events within the Virginia region, then transitioned into the Indiana region; created a strong point of difference and helped to drive brand image. Tasked to generate substantial media coverage, expertly targeting editorial coverage—as opposed to paid advertising—for all events.

- Managed 6 direct and 20 indirect reports, delivering expert marketing leadership and capitalizing on local opportunities that align with overarching brand objectives: quarterbacked 4-tiered marketing platform consisting of Sports, Culture, Collegiate, and Sampling.

- Oversaw the Red Bull consumer-collecting program, including select team of Field Marketing Specialists, Student Brand Managers, and Sampling Team Members.

- Built plans and activated concepts to drive lead generation that leveraged consumer collecting team (collegiate marketing manager and sampling team members) leading to new product distribution opportunities.

- Drove strategy and implementation of regional marketing campaigns in Virginia, Indiana, and Kentucky, for events including Red Bull Air Race Indianapolis, MotoGP Indianapolis, NASCAR, and AMA Motocross.

- Content projects included Red Bull Air Race Pilot Kirby Chambliss, 2016 Indianapolis 500 winner Alexander Rossi

(over 100K views for the YouTube video), and news story with Freestyle Skier Nick Goepper at the Indianapolis Motor Speedway seen on Good Morning America shortly after the Sochi Olympics.

- Served as the Project Lead for the Red Bull Air Race (Indianapolis) regional marketing/sales campaign; led the process of building the business plan for all divisions including advertising/promotion, ticket sales, retail activations, media plan, and on-site activation; received internal recognition of “Global Best Practice” for event’s success.

- Surpassed 2016 ticket sales goal by 20% (over 35k tickets sold) and set a record for ticket sales and attendance

(two-day attendance over 61k); sold an incremental 10,000 cases of product through retail activations and garnered 94 million media impressions (100% over initial goal).

- Innovated and developed new/unique Red Bull events including consumer participatory (Red Bull Mini Moto) and athlete focused (Red Bull Canal Crashers); spearheaded first regional basketball marketing initiative in two states. Burton Snowboards Corp. Burlington, VT 2001 – 2008 Impactful career reflected by being fast tracked through promotions to positions with increasing responsibility within an iconic global industry leader of snowboards and apparel. Marketing Associate Manager 2005 – 2008

Conducted all phases, from the initial marketing planning through to onsite execution, of North American event properties, directing and executing $4.1M annual events and entertainment budget; events included all athletic competitions, athlete promotional tours, and consumer experience events. Resourceful management of multiple projects and collaborating with diverse teams while maintaining a commitment to project oversight.

- Administered new profit/loss reporting procedures and categorized revenue and expenses in order to pair the sponsor contributions with appropriate costs of individual event properties.

- Seized strategic regional sponsorship opportunities and developed event-specific profit centers with the finance department for all event portfolio properties.

- Secured $4.1M annual entertainment budget in collaboration with the partnership marketing department by generating and maintaining partner relationships, ensuring fulfillment of all contractual deal points and directing on-site entertainment, hospitality, event branding, and print collateral.

- Reduced spending and production overhead as onsite event logistics manager for the US Open Snowboarding Championships by liaising with production vendors during contract negotiations, designing a branding plan utilized across all venues with less signage, and eliminating downtime with efficient vendor loading schedules. Accountant 2003 – 2005

Promoted to oversee the preparation of income statements across all Burton Corporation brands; served as the Accounts Payable lead throughout annual auditing. Reconciled millions of dollars in monthly cash and balance sheets, sales and use taxes, and overseeing management of asset portfolios (including creation of new assets and monthly depreciation). Accounts Payable Inventory Analyst 2001 – 2003

Orchestrated the corporate credit card program and maintained the full accounts payable process. Assessed employee expense reports, initiated reimbursements, and appraised sales representative commission payments. Reduced paper reporting with online procedures, which enabled accounts payable to establish efficiencies for internal employees. Improved cash borrowing procedures by providing the treasury department with greater monitoring capabilities for outgoing payments.

Education:

Purdue University Bachelor of Science in Accounting (Marketing Minor) West Lafayette, IN