JACQUELINE JINMI PARK

BRAND & PRODUCT MARKETER

More than three years of experienced market research, brand & product marketing and data analysis across consumer goods industry (mainly cosmetic) including consulting and hands-on event planning and execution experience from Singapore local PR/ communication agency. Handles complex project management & coordination work efficiently to deliver results. 10414 Willow Crest Ct. Vienna, VA

571-***-****

adk9el@r.postjobfree.com

EDUCA TION

UNIVERSITY OF VIRGINIA, MCINTIRE SCHOOL OF

COMMERCE (AUG 2011 - MAY 2014)

B.S. in Commerce, Marketing and Management

Concentration with Business Analytics Track

F. Evans Farwell Distinguished Achievement Award

recipient

NORTHERN VIRGINIA COMMUNITY COLLEGE (NVCC),

BUSINESS ADMINISTRATION (AUG 2009 – MAY 2011)

President of Student Government Association (SGA), Officer of Phi Theta Kappa (PTK) Honor Society

- Most Distinguished Officer, Member of National

Society of Collegiate Scholar (NSCS), President’s List, Dean’s Scholar

PROFILE

ACCESS COMMUNICATIONS PTE LTD

ASSOCIATE SINGAPORE, JUL 2019 – NOV 2019

• Consulted and proposed mainly beauty & lifestyle profiled client’s deliverables, account schedule to ensure online campaigns or on-sight events’ progress from conception to completion in timely manner

• Collaborated with 20+ medias and 280+ influencers seeking potential partnerships for social media, eDMs, TVs, radios, FB, online and print magazines marketing; follow-up individually to achieve client’s goals and deliverables (Chivas, Garmin, G-Shock, Bio-Oil, Spa Esprit Group, Teviant, Tove & Libra) https://www.linkedin.com

/in/jacquelinejinmipark

KEY SKILLS

Brand Strategy

Product Development

Market Research

Sensory Media Marketing

Event Strategy & Planning

Influencer Management

Market Research

Email Marketing

Data Analysis

Sales

Public Relation

Translation

Trade Logistics

Training

PROFESSIONAL EXPERIENCE

AMORE PACIFIC GROUP (APG)

SULWHASOO & HERA TRADE MARKETING EXEC. SINGAPORE, OCT 2017 – APR 2019

• Translated and conducted major APG corporate events including fashion shows, CEO/ senior management meetings, brand/product trainings, brands’ workshops, and media interviews with major magazines and media groups; wrote corporate reports and press releases

• Successfully launched two HERA stores in Singapore hitting avg. 115% of sales target and engaging 1,450 customers on opening month

• Planned marketing strategies for major events and new product launches for both brands

• Assisted closely with sales, marketing, and VMD team by procuring inventory with seasonal, promotional products recommendation while maintaining healthy ITR; lowered 30% of cost compared to last year by re-allocating A&P funds

• Advised product marketing strategies based on daily data-driven business analytics on sales, KPI products and customers

• Directed MGM and e-communication campaigns through A/B testing to increase ATV and retention rate of new customers

SULWHASOO GLOBAL MARKETING ASSOCIATE SEOUL, MAR 2017 – SEP 2017

• Established timescales and implemented global product development plans until its launch in 11 overseas countries for mainly make-ups and body, cleansing categories; re-created oversea marketing contents - product launching package, product information, tracking report, permission/license, packaging work

• Supported official brand website content revision and improved alignment to Korean main domain

• Conducted daily sales report by channel, brand, product, SpD for all oversea countries but mainly for North America

BEAUTY RESEARCH ASSOCIATE SEOUL, JAN 2016 – MAR 2017

• Researched on new potential markets’ or ethnic group’s (Middle East, North America) current cosmetic trend, make-up regimen, historical/cultural/climate background, and purchase behavior to provide market insights on current trends

• Assisted regulating panels, interviews, focus groups for cream and foundation tests on weekly basis and offered product positioning reports based on computed data for new products

• Identified and updated trendsetting color inventory of 74 foundations and 230 lip shades with makeup artists and lab scientists

•

JACQUELINE JINMI PARK

BRAND & PRODUCT MARKETER

PROFESSIONAL EXPERIENCE (continued)

THE WASHINGTON TIMES (TWT)

PR ASSOCIATE & BRAND MANAGER ASSISTANT WASHINGTON D.C., JUL 2013 – AUG 2013

• Diagnosed Vocus (PR software) in-efficiency and re-organized contacts database

• Dealt with enquires from the public, the White House correspondents, and related organizations; organized press conferences, tours and visits

• Designed and drove in-house ads for higher ROI and presence on newspaper and online social media INTEREST

Scuba Diving Tennis

Lacrosse Hiking

Wakeboarding Traveling

Food/Cooking Camping

Arts & Crafts

DA T ABASE

RapidMiner SQL

SPSS SAP

POS

INTERNATIONAL ACTION CENTER

PROJECT MANAGER WASHINGTON D.C., AUG 2012 – JAN 2013

• Built online reputation and campaign presence by creating corporate LinkedIn page, daily writing Haiti’s current issues on SNS (Facebook, Twitter, related blogs and platforms such as GlobalGiving) and generated $5,663

• Initiated and applied Whole Foods 5% grant as another source of fixed donation J.W. MARRIOTT

RESERVATION SALES INTERN IN SALES & MARKETING SEOUL, JUN 2011 – AUG 2011

• Ideated and presented optimal marketing strategies for families, offering summer season promotional packages based on studies of competitors’ product profiles and financial reports analysis

• Drove sales from travel agencies, wholesalers, airlines, and groups using Marsha and Opera reservation programs

• Managed client information and built related data including late arrival, packages, dupe check, and monthly performance

LANGUAGE

ENGLISH: Native/Advanced

KOREAN: Native/ Advanced

JAPANESE: Beginner

SOFTW ARE

MS Office Opera

IBM Analytics Oracle

Vocus Tableau

Facebook Insights Marsha

MailChimp

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