Digital Marketing Manager

Aaron Kravitz

*** * ******** *****, ********, MI 248-***-**** adjwyw@r.postjobfree.com linkedin.com/in/ahkravitz

Professional Summary

Creative Advertising and Marketing Manager with 20+ years’ experience successfully coordinating digital, experiential, integrated and cross-channel campaigns for Fortune 500 brands. Proven reputation for tactically resolving problems, improving client satisfaction and driving operational improvements.

Core Competencies

·Account Management

·Project Management

·Business Development

·Client Communication

·Product Information

·Digital Marketing

·Social Media Strategy

·Analytics/Metrics

·Process Improvement

·Staff Management

·Event Planning

Problem Resolution

Work History

Leo Burnett Detroit – Troy, MI (leoburnettdetroit.com) 10/2019 to 1/2020

Marketing Specialist / Cadillac Product Information

·Provided direction and insight to account team transitioning Cadillac digital marketing projects from New York to Detroit

·Worked closely with clients, engineering and product development departments to review accuracy of marketing and advertising copy, descriptions, photography and illustrations

·Produced advertising claims affidavits for GM legal approval

·Developed web-based advertising claims tracking process and tools

GTB – Dearborn, MI (gtb.com) 5/2019 to 10/2019

Supervisor / Ford Product Information

·Championed testing of Artificial Intelligence (AI) applications to reduce review time by 50%, auto document inconsistencies, and improve overall accuracy of website content

·Developed advertising claims and facilitated legal reviews for Ford Ranger and Transit Connect advertising and marketing materials

·Supervised truck team daily operations and mentored two junior product specialists

GTB – Dearborn, MI (gtb.com) 9/2016 to 5/2019

Senior Digital Project Manager / Ford Online Shopping Tools

·Directed program management of building Ford's first sales Chatbot within Facebook Messenger maintaining tactical control of $9M project budget

·Led eight project teams in Agile environment, hosted daily stand-up's and scrum meetings, utilizing Kanban boards and Jira/Confluence to maximize productivity

·Maintained project plans, adjusting for dynamic targets, staffing changes and operational specifications

Leo Burnett Detroit – Troy, MI (leoburnettdetroit.com) 9/2014 to 4/2016

Senior Digital Producer / GM Digital Marketing

·Assigned to lead Buick and ACDelco Canada website content updates

·Documented requirements, defined scopes, established schedules, built project plans and allocated shared resources

·Developed plan reducing time to complete GM Asset Central logo refresh update by 50%

EEI GLOBAL – Rochester Hills, MI (eeiglobal.com) 11/2011 to 4/2013

Account Director / New Business Development

·Created new opportunities with Toyota, Bridgestone, Hershey's, Eagle Ottawa and Coca-Cola with revenue increase of $5.8M

·Identified prospect needs and drafted appropriate responses to RFP’s

·Developed client network by identifying and pursuing leads, attending industry events and building rapport with new clients

Scooterworks USA – Chicago, IL (scooterworks.com) 3/2010 to 9/2011

Director / Sales and Marketing

·Reorganized department resulting in improved morale and higher daily sales average

·Delivered gross sales increase of 30% internet, 22% wholesale and 15% retail while maintaining targeted 49% profit margin

·Analyzed product, market and customer data to forecast sales and profits

·Deployed well-coordinated product sale campaigns, events and public relations strategies to facilitate new customer acquisition

·Coordinated with creative team to generate dynamic marketing content

LKH&S Advertising – Chicago, IL (lkhs.com) 4/2008 to 12/2008

Account Supervisor / ComEd Energy Efficiency Programs

·Launched Illinois statewide energy efficiency and demand response programs via extensive mixed media campaign

·Doubled projected response for retrofit contractor conventions and attendance at public information outreach events

·Provided solutions in response to program overload resulting in revenue increase of $278,000

Aspen Marketing Services – Chicago, IL (us.epsilon.com) 10/2003 to 4/2008

Program Manager / AT&T Regional Events

·Awarded the AT&T Ohio region resulting in $2.7M revenue increase due to successful project execution track record and delivery in the Kansas, Dallas and Indiana regions

·Supervised 64 product specialists touring nationally including over 120 tour stops and exceeded yearly sales goals by 21%

·Diligently evaluated project plans, processes and event planning to facilitate on time delivery of key initiatives

Notable Positions: BBDO: Camp Jeep (Account Manager), Jeep Brand CRM (Account Manager) / Ross Roy: Jeep Brand (Product Specialist) / MTV: Spring Break Lake Havasu (Market Manager) / Powerade: Launch at FIFA World Cup Soccer (Market Manager) / Apple Computers: Newton Message Pad Launch (Midwest Market)

Software: Mac/PC, MS Office Suite, Project, Visio, Adobe Creative Cloud, Google Analytics, AdWords, Keynote, Photoshop, Jira/Confluence, ProofHQ, Basecamp,

License: Michigan Professional (Private) Investigator

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