Social Media Digital Marketing

Lauren Shafik

adisq3@r.postjobfree.com 703-***-****

*** ******** ***, ******, ** 02120

EDUCATION

Northeastern University, D’Amore-McKim School of Business Boston, MA

Bachelor of Science, Business Administration May 2021 Graduation

Marketing Concentration, Graphic and Information Design Minor GPA: 3.6

Awards and Activities: Women Who Empower Ambassador, Northeastern University Marketing Association,

Entrepreneurship Organization, Women in Business Organization

Relevant Coursework: Digital Marketing, Marketing Management, Advertising Practices

Sidwell Friends School Washington, D.C.

High School Diploma June 2017

PROFESSIONAL EXPERIENCE

Alchemista Washington, D.C.

Sales and Marketing Intern May 2020 – Present

Manage multichannel digital strategy including content creation

Optimize Google AdWords budgets/campaigns based on consumer insights

Refresh sales and marketing materials with new brand look-and-feel

Source and vet sales leads across 3 new markets

Wayfair Boston, MA

Marketing Co-Op January 2019 – June 2019

Managed SEO software daily to optimize keyword and page rankings

Wrote 15+ published Wayfair articles to increase site traffic

Improved product performance by incorporating keywords and internal links in product articles

Collaborated with Graphic Design team to develop accompanying visual content

Alchemista Boston, MA

Marketing Intern July 2018 - August 2018

Managed multichannel marketing budgets

Oversaw vendor relationships for physical execution projects (e.g. pop-ups)

Developed visual design materials, including virtual tours of proposed spaces

Synthesized processes into streamlined slide decks for use across the company and with clients

SKILLS AND INTERESTS

Tool / Program Proficiencies:

Microsoft Office – Highly Proficient

Adobe Creative Suite (InDesign, Photoshop, Illustrator) – Highly Proficient

Search Engine Optimization (SEO) Software (e.g. STAT Search Analytics) – Proficient

Google AdWords – Certified & Highly Proficient

Customer Resource Management (CRM) tools (e.g. Close.io, Zoom.info) – Highly Proficient

LinkedIn Sales Navigator – Highly Proficient

Social Media Platforms Management (e.g. LinkedIn, Facebook, YouTube, Instagram) – Highly Proficient

Licenses & Certifications: Google AdWords Certified, Licensed Real Estate Salesperson in Washington, D.C. (Associated with Long & Foster)

Languages: French

Interests: Volleyball, Photography, Real Estate, Yoga, International Travel

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