Sales Marketing

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SAMANTHA DIAZ DAVILA

Houston Texas 832-***-**** adiofp@r.postjobfree.com

Professional with more than 20 years of experience in the development and monitoring of commercial strategies in diverse sectors like; personal care, baby apparel and organic products, among others; and in the entrepreneurial sector, implementing market analyses, marketing campaigns as well as developing foundations while managing large budgets, and activating point of sale operations. Proven ability in the development of private sector partnerships with government agencies in investment projects throughout Mexico, USA and LATAM.

EXPERIENCE

2014 – PRESENT

DIRECTOR – MEXICO, SOUTHERN REGION, ANGELS NEST LATAM British company dedicated to connecting 4X investors with aspiring entrepreneurs Areas called upon: Veracruz, Tabasco, Chiapas, Campeche, Yucatan, Quintana Roo and LATAM

• Initiate and maintain relationship with government agencies in order to communicate strategies and tactical plans

• Manage scouting of entrepreneurs as well as project selection, including providing support in budgeting and continuous project monitoring

• Created the largest investor network in the Southeast region of Mexico

• Launched operations throughout Latin America, including Colombia, Peru and Chile

• Serve as juror for 90% of projects stemming from Universities in Yucatan, as well as panelist in most events held for the entrepreneurial ecosystem in the region

• Launched and executed strategic brand positioning in a 12-month timespan

• Continuously build and maintain alliances with government agencies and privately held companies with the objective of supporting the relationships between entrepreneurs and investors

2013 – 2015

DIRECTOR – BUSINESS DEVELOPMENT, ALTA PRODUCE

Mexican company dedicated to connecting investors with aspiring entrepreneurs

• Developed relationships with marginalized communities throughout the state and executed community outreach programs to address their needs

• Established clinical analysis laboratories and developed new sales channels throughout Yucatan, including in cities like Tizimin, Valladolid, and Merida

• In charge of financial management, invoicing and forecasting for each unit

• Responsible for hiring, onboarding and administrating laboratory personnel

• Accountable for the selection of vendors and purchase of supplies

• Active member of force working to detect and cure dengue in Southern Mexico

• Developed and maintained educational programs throughout the country, sponsored by government agencies and privately held companies

• Managed the development, financial planning and daily operations of the first formal training program for female small-business owners

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• Developed the marketing campaign “LOOK UP AND WALK STRONG,” successfully executed throughout the state

• Lead research efforts on the subject of educational markets, with national and international plans as well as multidisciplinary reach

• Implemented and lead marketing efforts for Creative and Cooperative Learning programs

• Lead integration into The Mexican Secretariat of Public Education 2005 – 2013

DIRECTOR – COMMERCIAL SALES, BAGUETTE, LLC.

American company dedicated to the Exportation of Organic Hispanic Products

• Responsible for the successful introduction of Organic Latin Products to the market of Texas, USA; leader in sales during the period

• Lead successful introduction of product line to new distributors through marketing and advertising programs

• Established company’s first formal marketing strategy with set guardrails, objectives and KPIs 2000 – 2005

BUYER – INFANT AND TODDLER DEPARTMENT, SEARS GRUPO CARSO Department stores

• Maintained vendor relationships in alignment with corporate objectives

• Focused on customer service with the goal of satisfying every customer’s needs

• Managed the purchase of basic and seasonal products ensuring adherence to budget for 150 standalone stores

• Involvement in tour across the country to supervise marketing sales floor in varying stores

• Involvement in creation and management of strategic annual promotions 1985 – 1991

SENIOR BUYER, SUPERVISOR, COMEX

Mexican company dedicated to the sales and marketing of makeup and enamels

• Managed purchase orders, including development and submission

• Managed supply chain efforts of raw materials

• Developed weekly reports by product and sales cannel

• Served as first point of contact for vendors of supplies, tools and equipment for the overall operation of the company

• Budget compliance with savings of 8% versus previous year EDUCATION

1987, B.S. IN BUSINESS ADMINISTRATION, UNIVERSIDAD DEL NUEVO MUNDO LANGUAGES

NATIVE PROFICIENCY, SPANISH

PROFESSIONAL PROFICIENCY, ENGLISH

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