William Wotherspoon

*** ***** ***** ** ********, VA 2017 5

m. 703. 955.9194

e. adim71@r.postjobfree.com

1

WORK EXPERIENCE

Sep 2008 – Present INDEPENDENT SALES CONSULTANT

WINE SALES ASSOCIATE SALVATO IMPORTS, ALEXANDRIA VA

Sell boutique European, American, and Latin American wines to restaurants, individuals, and other establishments.

Responsible for all sales and marketing for an independently developed and managed territory.

Work consultatively with target clients to help them increase profitability, revenue, and customer loyalty through well-managed wine programs while simultaneously growing my own business portfolio, profitability, and client loyalty.

Provide wine program education services as a value start-up to lower end restaurants.

Plan and host wine-related events in tandem with restaurant client base. BAKERY SALES ASSOCIATE CARDINAL BAKERY, STERLING VA

Sell various baked goods to restaurants, individuals, and other establishments.

Responsible for all sales and marketing for an independently developed and managed territory.

Conduct product demonstrations, tastings, and sample sessions as a value add.

Work consultatively with target clients to promote mutually beneficial pricing guide and product selection.

Plan and host wine-related events in tandem with restaurant client base. CATERING DIRECTOR PRIVATE CATERING, LEESBURG VA

Developed a wine-focused catering company selling primarily to Virginia-based wineries to offer their constituents a higher-end dining and wine tasting experience.

Marketed a successful boxed lunch program to Virginia wineries to drive additional revenue through their operations.

Executed selective events for small businesses, individuals, and groups.

Performed as Catering Director and Personal Chef. RESTAURANT CONSULTANT PRIVATE CONSULTANT, LEESBURG VA

Provided consulting services to two restaurants, focusing on wine program expansion, profitability, optimization, and staff training programs.

Helped to launch successful family style Italian start up; consulted on menu development, negotiated with purveyors, hired and trained staff, developed inventory management and monthly wine programs.

Consulted with an established wine-focused destination restaurant to optimize value of menu offerings, enhance customer loyalty program, train staff, and drive greater profitability.

SKILLS SUMMARY

Account Management

Bar Management

Business Development

Catering Sales

Catering Management

Client Service Executive

Event Planning

Food and Wine Sales

Restaurant Management

Restaurant Operations

Staff Management

Training and Staff Selection

MILITARY EXPERIENCE

EDUCATION

United States Air Force 1981-

1984 Wyoming & Germany

- Personal Security Operations

& 86th Security

- Personal Security for

Diplomats & Families

United States Air Force

Community College

- Business Systems & Skills

State University at NY 1979 –

1981

- Restaurant Management

SPECIAL INTERESTS

Loudoun Youth Volleyball

2015 – 2017

Dulles Youth Sport Club

Volleyball

Northern Virginia Downs

Syndrome Association 2007

Honoree

PSIA Level One Ski Instructor

William Wotherspoon

505 Meade Drive SW Leesburg, VA 2017 5

m. 703. 955.9194

e. adim71@r.postjobfree.com

2

Oct 2007 – Jul 2008

DIRECTOR OF CATERING HIDDEN CREEK COUNTY CLUB, RESTON VA

Responsible for sales and catering division with annual revenues approximating $900K.

Hired, scheduled, managed, and trained catering staff

Developed and executed catering marketing, targeting both corporate and individual clientele.

Collaboratively developed catering menu to meet the needs of the member community and extended corporate client base.

Oversight of the club’s wine program, including responsibility for organizing and executing monthly member wine dinners Jul 2003 - Sep 2007

FOOD AND BEVERAGE/CATERING DIRECTOR SAN VITO RESTAURANT LLC, HERNDON VA

Promoted from General Manager.

Fully accountable for sales and operation for catering division with annual revenues of $600K for regional restaurant chain.

Hired, scheduled, managed, and trained catering staff

Developed and executed catering marketing, targeting both corporate and individual clientele

Collaboratively developed catering menu to meet the needs of the San Vito customer base.

Managed multi-site restaurant and catering wine programs, including responsibility for wine vendors and all related special events.

Responsible for all purveyor negotiations and relationship management; leading to substantially reduced food costs for the restaurant and catering operations.

GENERAL MANAGER SAN VITO RESTAURANT LLC, HERNDON VA

Managed P&L for this newly opened regional restaurant chain, including operations oversight, hiring, and daily sales.

Started catering operation and grew to average of four jobs per week, significantly increasing revenue and visibility for overall operation.

Developed all internal server staff training materials, manager training program, and P&L formats; programs were consistent with corporate standards.

Negotiated improved pricing and payment terms across multiple services and product lines.

Established dedicated regular customer base, created customer loyalty programs, and special functions for clientele to enhance revenue and brand awareness.

Reduced food costs through implementation of an inventory system and management of vendor relationships. PRIOR WORK EXPERIENCE Aug 1984 – Jul 2003

RESTAURANT & BAR MANAGEMENT/SALES POSITIONS GERMANY, GREECE, ENGLAND, NJ, PA, NY, MD, VA

Worked in Europe for eight years after completing service in the US Air Force that provided extensive cultural and culinary diversity.

Employed in restaurant management positions with recognized companies including Boston Market, Chi Chi’s Mexican Restaurant, and Caesars Casino.

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