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Social Media Manager

Location:
Tysons Corner, VA
Posted:
November 15, 2020

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Resume:

Mark LeDuc

**** ***** ***** ****

Vienna, VA ****2

571-***-**** (C) adhusg@r.postjobfree.com

WORK EXPERIENCE

Loudoun United FC, Marketing Coordinator and Public Address Announcer, September 2019-present

•Create partnerships with local community businesses to establish brand awareness, promotional table opportunities, and to increase sponsorships, vendor presence, and merchandise/ticket sales

•Manage and grow the Loudoun United brand via a grassroots approach by planning and attending events that allow Loudoun United to maintain a strong relationship with its fans and partners

•Conduct interviews with players and coaches at team practice and postgame for social media

•Write match previews/recaps, team press releases, and opinion pieces for the team website

•As PA announcer, edit match scripts and announce team partnership reads, starting lineups, and game play action in a way that entertains fans and best promotes the team

•Coordinate Loudoun United merchandise development, vendor coordination, purchase, sales, and sales reporting to the USL

Loudoun United FC, Intern, Summer 2019-September 2019

•Assist marketing and communications manager with pregame, postgame, and overall team media with the goal of sparking community interest in the team via team website and social media

•Write game previews, recaps, and press releases on team events and new player signings

Marymount University, Play-by-Play Announcer for Men’s and Women’s Basketball, Winter 2019-2020

Ursinus College, Men’s Basketball and Men’s Lacrosse, Play-by-Play Announcer, November 2017-May 2019

•Analyzed teams, players’ and coaches’ background and statistics to prepare for games

•Narrated gameplay in creative detail while maintaining chemistry with color commentator and operations staff

•Announced play-by-play on Centennial Conference network for lacrosse playoff game with over 700 listeners

ICF, Social Media and PR Intern, Summer 2019

•Create daily social media posts on company news, events, and content increasing company website click rates

•Assist in launching ICF’s 50th anniversary social media campaign, including researching the most significant moments in ICF’s history and creating a timeline posted to social media

Ursinus College, The Grizzly Newspaper, Writer and Copy Editor, Fall 2018 to May 2019, Ursinus College

•Wrote and copy-edited articles on current campus events that were published in school newspaper

American Gastroenterological Association (AGA), Communications Intern, Summer 2018, Bethesda, MD

•Created content for gastro.org, eDigest and The New Gastroenterologist

•Performed competitive analysis of similar associations’ blogs and reported findings to community manager

•Provided content and blog promotion recommendations to launch the AGA President’s new community blog

•Analyzed and reported quarterly blog metrics, including blog clicks, page views, and response rate

DMVstream, Freelance Video Producer, Spring 2018 to present, DC, MD, VA

•Contributed to live sports broadcasts: camera ops, graphics, and statistics for HS, college, and AAU games

•Filmed highlights, interviewed players, and filed game highlights to the Washingtonpost.com

•Commentated on game highlights, conducted phone interviews with players/coaches, and participated in roundtable segments in front of camera in studio

Novahoops.com, Writer, Winter 2018-present, Northern Virginia

•Attended high school games, recorded statistics, interviewed coaches/players and wrote articles for website

EDUCATION

Bachelor of Arts, Media and Communications, Ursinus College, May2019, Collegeville, PA

•Major: Media and Communications. Minor: Psychology. Major GPA: 3.3

Additional Activities: 4-year varsity letterman for baseball: Pitcher; Secretary of Alpha Phi Epsilon fraternity



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