MIKI MCCOY

917-***-**** adhkyc@r.postjobfree.com

PROFESSIONAL EXPERIENCE

PROTEK GLOBAL - OCT 2016/SEPT 2020

Director of U.S Sales & Operations

• Develop expert knowledge of our product lines, competitive products, industry trends and customers

• Hire, train and manage marketing team to assure each team member is working efficiently and effectively to meet or exceed established objectives

• Produce product line analyses to determine the viability of proposed and existing product offerings

• Optimize the company’s resources to lead sales expansion efforts on Amazon and other mass market internet retailers

• Analyze results from sales and marketing projects to determine ROI and direct future efforts

• Lead industry trade show events, conferences and identify and report on new market opportunities

• Oversee the creation of product marketing content (sales collateral, videos, website) and communications (email, webinar, events, press releases, etc.) to assure they meet company standards and optimally represent the company brand

• Collaborate with the product team to share market intelligence and customer feedback to help guide future product decisions and development

• Establish companywide reporting formats to communicate marketing efforts and directions to facilitate cross department participation

• Identify and coordinate efforts with outside consultants to best utilize their expertise to advance the growth of the company

Accomplishment: Managed the entire product line life cycle from strategic planning to tactical activities (2) Developed and implemented a company-wide go-to-market plan, working with all departments to execution. CARDINAL HEALTH (Randstad Professionals) - JAN 2015/OCT 2016 SR. PROJECT MANAGER, MARKETING MANAGEMENT, MEDICAL SEGMENT Serve in a subject matter expert role, sourcing suppliers, managing vendor contracts, and driving project completion— across the Medical segment—in a high-volume, fast-paced setting with the need for 1,500+ custom labels per quarter. Manage project lifecycles and workflow pipelines; define production priorities; proactively recognize risks; and make decisions to drive high-quality, on-time delivery. Design and implement SOPs to streamline workflow, improve processes using SharePoint, drive consistency, and better support product management, influencing cross-functional teams to operate within established branding and labeling processes. Resolve conflict at all levels of the project life-cycle and stakeholder community.

• Partner and develop relationships with key stakeholders—Quality Assurance, Regulatory Affairs, Engineering, Research and Development, Packaging, Legal, Creative Services, Transportation, Inventory, Sourcing, Marketing, and Labeling.

• Collaborated throughout cross-functional teams, identified all gaps to better align efforts and outcomes, and equip all teams with the tools to function effectively.

• Responsible for tracking projects in a SharePoint environment regards to the completion of milestones and provide project status.

• Managed the creation and approval of 500 Cardinal Health labels per month with variable timelines.

• Edited GHS labeling for imported, not regulated by the FDA, products that contain hazardous chemicals.

• Earned a reputation for adaptability and strengths in quickly on-boarding to new initiatives—as the labeling SME— being asked to support the Pharma segment in addition to existing Medical LOB projects and initiatives.

• Understanding customer expectations and identifying supplier’s capabilities around labeling reproduction while driving brand consistency.

• Generated EAN/UPC barcodes using both Cardinal Health’s corporate labeling solution software and the GS1 website.

• Directed the SharePoint user privileges as directed and in compliance with all standard operating procedures.

• Provide cross-functional teams with outstanding service, understanding marketing initiatives to define scopes, Content, goals, and timelines. Commended for “project management tenacity” and ensuring there are no delays with any stakeholder.

• Enterprise Release Manager (ERM) for kallik, I was responsible for managing most aspects of software release activities. Includes planning and coordinating among several development areas to ensure a proper release schedule and that all requirements were met.

Areas of Expertise: Project Planning & Execution Kaizen Event Advocacy & Leadership Customer Service & Support Priority & Deliverable Management … Stakeholder & Team Leadership, Relationship Cultivation Creative & Analytical Contributions, Risk, Mitigation Cross-Functional Collaboration, End user support, User training, INDOLOGICS - JULY 2004/ JAN 2015

DIRECTOR/PROJECT MANAGER OF CLIENT TECHNOLOGY SERVICES

• Ensured that the documented requirements satisfy customer needs and clear, complete, correct, feasible, necessary, traceable, unambiguous, verifiable.

• Translated business requirements into development tasks and deliverables for overseas clients.

• Created the information architecture and interaction design for transaction, informational, and marketing user experiences including intranets, extranets, micro-sites, web applications, mobile applications and business tools

• Presented reports by analyzing and summarizing competitor information; locating trends; recommending changes with products, services, and saving clients 35% in marketing costs.

• Guided and directed the International business units with U.S/ASIA based technology teams.

• Program Manager, CRM Campaigns & Database Marketing and responsible for operations of CRM campaigns

• Created and led client presentations, supported account management activities and engaging in business development.

• Documented users experience specifications for highly interactive interfaces.

• Developing static and interactive prototypes for demonstration and evaluation of concepts to business owners or for testing with end-users.

• Communicating across functional groups to assure program delivery against strategic objectives

• Provided accurate tracking against project priorities and statuses and identified issues that would have impacted program delivery.

• Maintained standards for budgetary commitments and Database Marketing/Operations Accomplishments (1) Establishing and maintaining relationships for multiple accounts, selling company’s products and services. In conjunction with the client, creating a high-level strategy developing marketing programs to support accounts and management plans to increase client sales. Oversee important tasks, including: incident management, user management, security access and controls, work order management, media management, application and business data recovery, and disaster recovery. (2) Propelled process to gain understanding of the client’s business and recommends creative and innovative solutions. Researched and analyzed industry trends, business cases, and white papers to lead the account team in brainstorming sessions that promote innovation and creative thinking. (3) Led and managed professionals, including hiring, objective setting, performance management, coaching/development and training (4) Established development processes, guided development and test engineering teams, and reviewed the work for quality. Companies include: Redux Energy/System, Peak Asset Management, Yogasana Rugs, Hybrid Corp Holdings Pte. Ltd, PDI Management and The SILC Group Cloud Business workspace

HUMANA PRESS - FEBRUARY 2003/JUNE 2004

E-COMMERCE PUBLISHING/MARKETING MANAGER

• Designed and implement the key marketing strategies which were Direct Mail, Internet, E-mail promotions, Meetings, and Print promotions.

• Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

• Presented reports by analyzing and summarizing competitor information; locating trends; developing primary graphs; recommending changes in product, service, and sales policy.

• Assisted in developing quarterly sales reports used in evaluating Sales department.

• Communicated with distributors, both domestic and international, for the sale of the product.

• Corresponded with editors and authors to review potential new electronic publishing projects. Including projects that may contain some form of electronic CME (Continuing Medical Education), CD-ROMs, new databases etc. http://en.wikipedia.org/wiki/Humana_Press Accomplishments (1) I completed the revamping of Humana Press website, www.humanapress.com, (2) organized, designed and implemented a new, never before done, web portal, www.humananow.com, and (3) developed and implemented a web submission and tracking system, http://submit.humanajournals.com, for journal article to any of the Humana Press journals. I executed all direct mail campaigns for Humana’s new electronic publications and internet products. Prepare budgets, setting goals and wrote marketing copy. Selected suitable mailing lists for all of the printed material and creating concepts for all the new media brochures. FIRST JERSEY - FEBRUARY 2000/JANUARY 2003

PRODUCTION MANAGER (CONTRACTOR)

• Directing promotional, marketing, and advertising materials that include: Internet, Publishing, point-of- sale materials, direct mail, and various other medias.

• Successfully served as primary client contact for multiple projects.

• Designed and implemented company wide growth strategy based on domestic and international market analysis, and competitor analysis.

• Provided IT support for integration of new equipment, operating systems, software applications, including problem diagnosis and resolution.

• Liaison among developers, customers and end-users.

• Established a common language to discuss project status, issues, risks, and resource requirements.

• Defined necessary information and requirements used to streamline the construction phases. Accomplishments: Organized the overall interactive marketing strategies, coordinate the execution of various interactive marketing campaigns and promotions. Created relationships with the following corporate sponsors: Nike, New York Post, Callaway Golf, and Time Warner TNT. LCI/QWEST COMMUNICATIONS - NOVEMBER 1997/FEBRUARY 2000 SR. PROJECT MANAGER

• Merged LCI and Qwest websites information and applications after the acquisition.

• Created and tracked project plans, including task dependencies, critical path and resource scheduling.

• Translated policies and objectives into ideas and applications for web-based information products.

• Established and maintained Presentation Layer/Branding standards and designs.

• Developed and reviewed presentation layer applications for adherence to standards.

• Led the group that was responsible for creating standards, guidelines and provides relationship between software and database information for other departments utilizing Systems Development Life Cycle (SDLC).

• Provided Business Process Improvement and Re-Engineering of the internal procedures that provided DNS, IP, Circuit Provisioning and internet working device deployment. Processes developed touched on configuration, asset, and security management.

• Serves as a point of contact for Enterprise Architecture group for their information and ideas regarding the web, Web Content Development and Management.

SKILLS AND EXPERIENCE

Direct/Database/digital marketing, large-scale eCommerce, catalog, email, loyalty, social media, customer analytics and market research, Interactive Direct Response, Direct Response, eCommerce, CRM, e-CRM, Customer Care/Advocate, Strategic Development, Strategic Planning, Cross-Channel and Multi-Channel Marketing, Migration of Business to Online, Executive and Staff Development, Affiliate Program Manager, New Business Development, New Media, Digital, Mobile, Social Media, Texting, Peer-to-Peer, Research, Retail, Music, Movies, Books, eBooks SOFTWARES PROJECT MANAGEMENT/WEB CMS TOOLS

Adobe, MS Office suite, SharePoint Templates, Scrum, Agile, WordPress, Joomla CRM, 360 Digital Marketing, Program Manager, SmartBear QAComplete, JIRA SAS, SQL

EDUCATION CERTIFICATION

Engineering Technician Engineer- Graduated

Vaughn College of Aeronautics and Technology American Business Institute

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