Social Media Digital Marketing

Katherine Brierley

** ******** **, **** *******, NY 11937

631-***-****

adh3x9@r.postjobfree.com

EDUCATION

Marist College, Poughkeepsie, NY

Major:Communications and Marketing Concentration:Public Relations with a Spanish Pathway

Minor:Advertising

Cumulative GPA: 3.4

EXPERIENCE

Forever Resorts/ Mad River and Scenic Safaris- Marketing Manager/ Social Media Coordinator/ Sales (May 2019- Present)

Established calendars for each platform, to create organization and increase engagement.

Created and implemented social media and marketing strategies by successfully improving search engine optimization and implementing a targeted email campaign.

Preparing detailed annual budgets and quarterly forecasts for all marketing activity.

Developed successful ads for magazines/ social media platforms.

Monitored online trends by utilizing appropriate tools, applications, channels and targeted strategies to ensure successful social media campaigns.

Managed ongoing conversations with potential customers to engage, convert, and improve brand awareness across all social media channels. Chamber of Commerce/Jackson Hole Jewelry Company- Intern

(Summer 2018)

Assisted with marketing strategies for the store and digital designs

Answered phone calls and dealt with scheduling of meetings

Developed and executed a campaign called “Take The Tetons With You”

Cultivated and managed corporate circulation and marketing relationships

Ran the social media account and developed press releases Kelly B, Montauk - Marketing/Sales Associate

(5/17-8/17)

Monitored market trends and competitor activity

Resolve customer issues and answer patron inquiries

Trained new employees and handle customer transactions

Organize merchandise and develop original display

Ran the social media account

Swim Across America, East Hampton- Marketing/Communications Volunteer

(Summer 7/16 and 7/17)

Volunteered for the non profit organization

Handled branding for distributed platforms and email campaigns

Assisted the strategy team with new ideas for events and awards

Was trained to promote the event at local schools

Ran the social media account weeks before the event COMPUTER SKILLS AND SOCIAL MEDIA

Microsoft Word, Power Point, Adobe Software, Facebook, Twitter, YouTube, Instagram, Excel

COURSES

Public Presentation Communications Research Analytics Introduction to Business Persuasion

Managerial Accounting Digital Toolbox

Microeconomics Advanced Strategic Advertising

Communications Research Strategy and Methods

Writing in Journalism Global Business and Society

Campaign Management Magazine Writing

Reputation Management Photojournalism

ACTIVITIES

Marist College Women’s Division 1 Volleyball

LEAP (Female Athletes Supporting Female Athletes)

Peer Mentor Program

Advertising Club and Communication Arts Society

PRSSA (Public Relations Student Society of America)

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