Marketing Director
Resume:
Chris Frazier
Marketing Communications & Brand Strategist
*** ********** **. **, *** 102
Leesburg, VA 20176
adh1sm@r.postjobfree.com
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Skills
• Advertising • Brand Management • Marketing Communications • International Marketing Communications Digital Marketing • Sports Marketing • Project Management • Print Production • Market Research/Business/marketplace assessment • Business development/Sales • Microsoft Office • Adobe Creative Suite • Design • Internal/External stakeholder and human resource management
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Experience
MAXIMUS Federal / Manager, Marketing Communications
03/2019-02/2020, Falls Church, VA
•Partner with BD/Capture teams (CONUS and OCONUS)
•Collaborated with global marketing teams to leverage best practices
•Provided complete conference/event logistic support for BD
•Implemented process improvement (SOP) for event participation
•Provide strategy and consult for employee engagement initiatives
•Content development (web, issue briefs, case studies, overviews, social)
•Developed marketing assets/collateral (in partnership with SMEs)
•Social media content development (ongoing audit of social presence)
•Management of new/redesigned site (content, updates/requirements)
•Assist in development of byline articles, thought leadership content
NetCentrics / Marketing Manager
11/2018-2/2019, Herndon, VA
•Oversight of marketing and creative development of marketing assets
•Partner with BD/Capture teams on marketing needs
•Content development (web, issue briefs, case studies, overviews, social)
•Managed launch of new, redesigned website
•Social media content/analytics (increased of 15% in engagement)
•Co-manage PR agency, byline/thought leadership releases, etc.
Akima LLC / Senior Marketing Manager
6/2015-6/2018, Herndon, VA
•Grew marketing department from 3 to 7 people
•Successfully implemented process improvement/dept project tracking tool
•Managed logistics for yearly Senior Leadership offsite (200+ attendees).
•Built strong relationship with BD/Capture teams on opportunity needs (CONUS and OCONUS)
•Successfully launched more than 10 8(a) subsidiary cos. in three years
•Supported an array of clients/companies with international presence
•Successfully worked with and influenced multiple stakeholders
•Delivered data-driven approaches for integrated marketing processes designed to unify messaging and tactics
•Responsible for integrated/holistic marketing communications (strategy, integrating brand, media, PR, advertising, events, thought leadership, digital, and other channels) for over 30 subsidiary companies
United States Mint / Marketing Specialist
1/2012-05/2015, Washington, DC
•Product Manager for numismatic products/Congressional Gold Medals
•Created corporate social media style guide
•Increased social media engagement by 25% over a 6 month period
•P&L responsibility within product lines
•PM for direct-response marketing communications and digital initiatives
•COR (Contracting Officer Representative) for Database vendor
•SME for new and emerging media/innovative marketing communication
United States Postal Service / Marketing Specialist
10/2009-12/2011,, Washington, DC
•Responsible for Product Development, Partnership and Synergy opportunities
•Successful development of comprehensive DM programs for field sales force
•Development of comprehensive suite of sales enablement materials •Educated/trained field on fundamentals of what a Marketing MIx looks like
•Successfully built trust and support on corporate strategies, goals & challenges
•Maximized opportunities, revenue retention, growth & customer satisfaction.
•Interfaced with internal teams & outside business partners
•Maintained knowledge of latest products, services, changes & requirements
Corporate Marketing Communications Manager / Marketing Mgr
1/2008-7/2009, Ashburn, VA
•Brand steward for the DigitalBridge and BRIDGEMAXX (product) brands
•Developed brand style guides for company-wide use as well as in the field
•Responsible for providing field sales force with (promotional) logistic, asset support and marketing support
•Negotiated, planned and placed print and broadcast media for over 12 markets
•Managed direct response campaigns (both email and direct mail)
•Managed work of freelance designers on two separate sets of creative assets
•Responsible for quarterly launch of creative assets for the field
Digital Bridge Communications / Marketing Mgr
1/2008-7/2009, Ashburn, VA
•Brand steward for the DigitalBridge and BRIDGEMAXX (product) brands
•Developed brand style guides for company-wide use as well as in the field
• Field sales force support with marketing/promotional assets
•Negotiated, planned and placed print and broadcast media for over 12 markets
•Managed direct response campaigns (both email and direct mail)
•Managed work of freelance designers on two separate sets of creative assets
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Education
Christopher Newport University / BSBA, Marketing/Mgmt
1988, Newport News, VA
• Director, Campus Activities Board, 1987-1988.
• 4 year starter for Varsity Soccer Team
• Athletic Hall of Fame inductee, 1996
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