MBA. Ecommerce.

Innovative, data-driven and overachieving ecommerce expert with a proven track record in the planning and execution of complex e-commerce projects and products that improve digital sales and performance. Results and data driven individual who has proven to successfully increase sales and enhance efficiency by building high performing and empowered teams together with managing fruitful partnerships. Well-recognized for aiding the growth of tech start-up companies for the past ten years and well equipped to offer skills to improve upon organizations’ ecommerce profitability through productive leadership management. Highlights of Expertise

Career Experience

Teespring, Ohio

Head of Digital Products (June 2020 - Present)

Working with cross-functional teams (from product to finance) I head the Digital Products department, an entire new line of business that started in June 2020 and has already overcome its 2020 GMV, adoption and success rate goals.

- Leads the Digital Products team together with its commercial vision and goals while working closely with product, finance, business operations and other key internal stakeholders to guarantee its success

- Achieved 100% success rate with every managed account launching digital products on Teespring since the beginning of its MVP

- Owns product vision and business strategy to successfully achieve user adoption

- Manages all digital products growth projects in partnership with the Marketing, Account Management and Growth teams Lyft, Ohio

Regional Operations Manager (January 2019 - May 2020) Developed and trained the largest and most efficient team in the Midwest that surpassed CSAT, NPS, and resolution rate goals quarter after quarter. Provided active support to the Lyft’s driver community with on boarding, vehicle inspections, escalations, deactivations, and engagement. Adeptly managed Ohio’s Hubs profit and loss reports along with the monitoring of all facility, supply, and local event budgets. Liaised and functioned closely with different stakeholders to achieve growth initiatives like the OSU Safe Rides program, which provided an additional 10% of weekly total revenue to the Columbus market.

- Evaluated data and deployed new technologies that reduced utilization rates up to 20% and decreased ETAs by 50%, resulting in enhanced Ohio’s market operations.

- Successfully increased customer satisfaction rate and boosted company’s revenue in 2019 up to 15% by augmenting operational processes for customer pick-up and drop-off activities in key events.

- Established and strengthened partnerships with Avis and Hertz that aided in growing the Express Driver program from scratch and supplying over 25% of all rides in Columbus and Cleveland. continued…

Cande Rybecky Columbus, OH 43230 937-***-****

adh0lf@r.postjobfree.com linkedin.com/in/canderybecky

● Ecommerce strategy

● Ecommerce growth

● International ecommerce strategy

● Strategic partnership management

● KPI improvement strategies

● Omnichannel strategy (Wish, Ebay,

Amazon)

● Cross-functional team collaboration

● Team building & leadership

● Project Management

Cande Rybecky Page 2

- Minimized 30% of costs for vehicle services and products by building and maintaining productive relationships with vendors like Goodyear and PepBoys.

- Commended by top management for meeting and exceeding desired objectives and received the highest possible rating in performance reviews.

Code Ninjas, Ohio

Operations and Marketing Director (January 2018 - January 2019) Formulated strategic plans and structured procedures to ensure adequate management of construction operations of the first Code Ninjas Centers in Ohio (Powell and Hilliard). Took appropriate initiative for effective launching of both coding centers from scratch and under budget. Supported teams and steered efforts to achieve sales goals and break even.

- Achieved significant profit in the first six months of business by executing and adeptly managing all marketing, sales and growth activities.

- Established productive partnerships with Powell Parks and Recreation, Ohio’s Girls Scouts, and the YMCA that aided in expanding business and increasing Code Ninjas subscriptions by 30% for Summer Camps.

- Headed all PR campaigns with different organizations such as the Columbus Mom Blog, 614 Mom, and "What Should We Do This Weekend Columbus", resulting in brand awareness and lead generation.

- Defined, developed, and implemented SOPs and value map streams for all centers that support immediate growth. Teespring, London, UK

Ecommerce Growth Manager

Achieved API integration with Amazon, Ebay, and Wish that significantly increased revenue by 25% after three months and representing now 75% of all overall sales.

- Built and managed successful relationships with Amazon and Wish, resulting in surpassing growth goals in 2017.

- Headed and supported a team in charge of the upload and maintenance of all SKUS, content, and imagery of Teespring’s products in both platforms

- Planned, designed, and developed A/B testing for different marketing campaigns in order to enhance results and increase conversion rate in European markets.

- Successfully delivered product and business placements with several prestigious accounts such as Elle, The Telegraph, and Glamour in coordination with PR firms and digital agencies.

- Initiated a new line of business in Europe with Influencers, generating a huge source of revenue at the time for the company.

- Grew Europe’s marketplace up to 10% every month by evaluating and assessing data, customer behavior and improving content creation.

- Directed and supported company’s Europe design team and languages coordinator accountable for facilitating all non-English speaking sellers across the world.

Additional Experience

Languages Manager Teespring, London, UK

Languages Coordinator Teespring, London, UK

Education & Credentials

Master of Business Administration, Blas Pascal University, Cordoba, Argentina. Master of Arts, Media Production, University of Lincoln, Lincoln, United Kingdom. Bachelor of Science, Audiovisual Communications, Blas Pascal University, Cordoba, Argentina. Technical Proficiencies: ZenDesk Salesforce MailChimp Constant Contact WordPress MS Suite Adobe Suite Google Analytics Social Media Platforms JIRA HTML SQL Optimizely SendWithUs Super Set G Suite Shopify

Contact this candidate