Digital Marketing Sales

THAIS PASQUINI

adgy4a@r.postjobfree.com • 240-***-**** • linkedin.com/in/pasquinitp

Washington, DC, looking to relocate to California

Summary: “Passionate Marketing Professional with over six years of working experience in global companies and startups. Proving success in running and implementing integrated marketing campaigns in the health industry. I have always worked very closely to PR and marketing agencies and I am eager to apply and grow my skills in a Marketing and Advertising firm. I have strong background in international and cross-cultural environments. Ambitious, organized, adaptable, able to manage and prioritize multiple tasks, self-starter, and adept at managing sensitive situations”.

WORK EXPERIENCE

BESINS HEALTHCARE - SAO PAULO, BRAZIL

Global pharmaceutical company, leader in novel therapies for gynecology and andrology.

Marketing Analyst (Jan/14-May/17)

Product Management and Promotion, Analytics, Corporate Communications and Customer Service.

Launched pharmaceutical products including a testosterone treatment which surpassed competitors to reach second in its category within 3 months.

Conducted comprehensive market research and data analysis to identify competitors, market penetration and opportunities of growth.

Created both B2B and B2C promotional materials and digital campaigns leveraging market and demographic data to influence content.

Organized, and participated in domestic and international events, including trade shows, corporate strategy meetings, and seminars, building outstanding relationships with KOL’s (Key Opinion Leaders) to increase brand awareness and enhance business performance.

Developed new corporate communication channels for internal and external audiences, working closely with PR and creating relevant content for a diverse, remote, and mobile workforce.

Led company website redesign project for best interface and user experience.

Led the development and execution of the first customer service channel for online sales.

Improved strategy implementation and efficiency, with the development of a system to manage inventory and distribution of promotional materials which integrates supply-chain, marketing, and sales departments.

Lead and supported marketing interns.

Controlled and tracked departmental budgets.

Marketing Assistant (Feb/13-Dec/13)

Analyzed market information (DDD, MDTR, PMB and Close-up) and created reports to managers.

Implemented B2B strategies by visiting clients along with sales representatives.

Interact with vendors, partners, company executives and the public.

Responsible for Corporate Social Responsibility (CSR) - engaged team in volunteering and fundraising initiatives, developed and collected surveys and questionaries, and supported the development of new corporate policies that benefit the environment.

INTER.NET – SAO PAULO, BRAZIL

Internet and Software.

Marketing and Sales Intern (Dec/11-Jul/12)

Managed sales process of digital solutions to clients including client prospecting, contract negotiation, and closing sales.

Assisted in the launching of an online shop to track sales and increase conversion and customer retention.

EDUCATION

Master’s Degree in Science of Management

Catholic University of America – GPA 3.9 - Washington, DC (Jan/19-Dec/20)

Thesis: “Elevating Humanity Through Business” – Developing higher consciousness leaders to conduct a profitable business and foster the development of a more sustainable society.

Undergraduate Degree in Marketing and Communications

Universidade Anhembi Morumbi – Sao Paulo, Brazil (2014)

ADDITIONAL INFORMATION AND SKILLS

Languages: English (Fluent), Spanish (Advanced), Portuguese (Native)

Technical Skills: Advanced Microsoft Office (Excel, Power Point, Word). Familiar with SEO Principles, Google Analytics and Google Ads (PPC), WordPress. Illustrator and Photoshop (Basic).

Skills: Adaptable, energetic, curious, eager to learn, critical thinking, leadership, entrepreneurial spirit, emotional and strategic IQ, resilience, dedicated team player, strong work ethics, tactful communication and interpersonal skills.

Coursework: Digital Marketing and Visual Design (General Assembly,2020), International Business Communications (Georgetown University, 2017).

Areas of Interest: Conscious Capitalism and Sustainability. Travel, arts, psychology, yoga, and meditation.

Volunteering: Food for all DC.

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