Sales Marketing

Salvatore Parente

adgte9@r.postjobfree.com 608-***-****

PROFILE

Accomplished Sales and Marketing Executive with a successful track record of sales growth, people development, strategic planning, and critical thinking. Possess comprehensive knowledge of, and experience in the Building Materials, Plumbing, HVAC, and Electrical Industry along with strong knowledge of multiple distribution channels.

Skills

Strategic Planning

Mergers and Acquisitions

Operational Planning

Brand Management

Salesforce Development

Sales Process and Analytic

Project Management

Communication

Negotiations Expert

Total Quality Management

CRM Systems

PROFESSIONAL EXPERIENCE

Global Finishing Solutions, Osseo WI 12/2018-Present

Global Finishing Solutions (GFS) has an extensive history of providing aerospace, automotive refinish and industrial finishing industries with exceptional equipment and services — helping businesses maximize productivity and achieve flawless finishes.

Executive Vice President of Sales and Marketing

Providing leadership and oversight to Auto Refinish, Industrial, Aerospace and Marketing Teams to achieve sales growth and establish a leadership position in the businesses we are in today. This includes strategic planning, growth initiatives, customers and business development and revenue and bookings maximization.

LaSalle Bristol, Elkhart, IN 9/2015-12/2018

LaSalle Bristol is a privately held, 64-year-old company in the specialty distribution of plumbing and building products to the Manufactured Housing and Recreational Vehicle Industry.

Vice President of Sales

Responsible for the sales, marketing, and operations of our 5 North American manufacturing and distribution locations which includes sales and customer service functions to our more than 100 customers with over 500 facilities.

Exceeded sales forecast and budget for 2015 by 8%

Doubled sales growth in 2016 and exceeded $200m in sales

Restructured the sales organization to align with the needs of our customers and reduce redundancy

Hired, trained, and coached all the sales leaders in the organization

Developed sales training platform focused on diagnostic selling and account management

Instituted corporate wide CRM system utilization for key account management

Launched Vendor Managed Inventory (VMI) program to decrease operating cost by 22%

NORTEK, Inc., Providence, RI 1/1996-9/2015

Nortek was a $2.5b holding company whose brands deliver a wide, diverse range of innovative lifestyle improvements for home, work, healthcare, education, and hospitality. Brands include Broan, NuTone, Linear, Nortek Air, Nortek Custom Engineered Solutions, and Ergotron. Company was sold and divested by Melrose Holdings in 2016.

Vice President of Sales Development

With five business units operating in four verticals (Residential New Construction, Healthcare, Education, and Hospitality), and 10 channels my role was to create sales and marketing synergies for these business units to achieve maximum growth, and expand our sales and marketing opportunities.

Increased revenue to $2.5b with a focus on new market development and joint selling activity

Generated $51m in new revenue by launching the first national program that included three business units under one platform

Successfully launched 3 new products lines and produced $10m in new store sales in 2014

Launched corporate branding strategies for Nortek to create market awareness around the power of the Nortek Bundle

National Sales Manager Broan-NuTone 2002- 2004, Eastern Regional Sales Manager Retail/Appliance Division, 2000-2002 and Territory Manager Wholesale Division, 1998- 2000

ERDMAN Company, Madison, WI 1/2011-1/2014

Erdman has been providing health care real estate solutions for its clients for over 60 years, building over 5000 medical buildings across the United States.

Executive Vice President-Business Development

Ensured all the sales and marketing activities were focused on achieving sustainable sales growth for the organization. By restructuring the entire business development unit, and with the utilization of diagnostic business development methodology, along with an accountability matrix, we were able to deliver the maximum value to our clients

Exceeded sales plan with $200m in PDA (Project Design Agreements) contract signings in 2011

Achieved sales plan with $250m in PDA (Project Design Agreements) contract signings in 2012

Achieved sales plan with $280m in PDA (Project Design Agreements) contract signings in 2013

Tripled sales pipeline to $1.4 Billion in 12 months

Instituted training platform focused on increasing client facing activity and decreasing the sales cycle

Developed organizational and departmental goals and scorecards to align with our strategic plan

Springs Window Fashions, Middleton, WI 1/2006-1/2011

World’s second largest producer of custom blinds, and drapery hardware operating under the Bali, Graber, Nanik, and Signature Series brands, with over $600m in annual sales.

Sr. Director of Sales and Marketing

Responsible for developing the strategic direction and management of the sales and marketing organization including acquisitions, mergers, product development, and product management along with directing the daily operations of the sales team including developing competitive differentiators, pricing strategies, selection and development of staff, compensation packages, channel strategies, new business development, customer retention, revenue and expense budgeting, and new market activity.

Increases sales from $35m in 2006 to over $220m in 2011

Achieved 30% growth two consecutive year in specialty channel, along with SVM increase of 3%

Launched national program portfolio for independent dealers and retailers including, Showroom set-up and plan-o-grams, Incentive and Awards programs, and Training and development

Improved efficiency with our field sales and service model to maximize call routing, and customer satisfaction by 18%

Delta Faucet Company, Indianapolis, IN 1/2004-1/2006

As the flag ship and anchor company for Masco (NYSE), Delta has been leading the plumbing industry with unique designs and technology to enhance the distribution of water in residential and commercial environments.

Director of Sales

Charged with developing a formal strategy to gain market share within the production builder channel, commercial, verticals including, Hospitality, Education, and Healthcare. This included developing a pull through selling organization, establishing sales goals, developing metrics, managing budgets and expenses, and aligning our initiatives with other Masco companies.

Increased penetration to 35% Market share with top 20 national builders

Achieved 55% market share within the new residential construction channel

2006 had 5% increase in distribution sales

Total sales growth over $15 Million in two years

Successfully launched five new product lines

Guaranteed placement and full penetration of all new product families with top 10 clients

Dupont Corian- Metro Distributors, Riviera Beach, FL 1/1992-1/1996

Sales Associate

EDUCATION AND PROFESSIONAL DEVELOPMENT

St. John’s University, Jamaica NY 1987-1991

Bachelors of Science in Business Administration, Major: Marketing

Stanford University, Palo Alto, CA 2012-2014

Stanford Professional Development Executive Master’s Program (Degree not Completed)

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