Alison Sydney

Executive Summary

805-***-**** adgrla@r.postjobfree.com linkedin.com/in/alisonsydney

Sales & Marketing Leader International Task Force Director Hospitality Consultant Responsive and trusted leader who thrives on challenges, navigating change and building successful teams. International hospitality experience in sales, marketing, business development and public relations for some of the world’s largest and most respected brands and management companies in the US, Latin America, Europe and Asia. Committed to helping individuals, teams, hotels, and partners build thriving organizations and achieve significant top line growth. Considered by senior leadership as a top performer and troubleshooter with an exceptional track record and strategic mindset while also demonstrating a commitment to professionalism, international mobility, cultural sensitivity, enhancing processes and training and developing new talent. Known by teams as an enthusiastic, results-oriented partner and coach motivated to bring all the departments together to increase efficiencies and grow the business as a collective. Known by customers as an authentic, knowledgeable, and collaborative resource. Areas of Expertise

Global Sales & Marketing Luxury, Leisure, Corporate & Group Sales Strategy & Planning Systems Integration: Marriott CI/TY, Starwood One, Hilton OnQ, Hyatt Envision, Delphi Business Development Ownership & Asset Management Liaison Market & Competitive Analysis Financial Analysis, Budgeting & Forecasting Team Leadership, Training & Development Revenue Management CRM Systems Social Media & Digital Strategy Public Relations Experience and

Key Accomplishments

Marriott International

Harrell Hospitality Group (HHG)

Director of Sales & Marketing – Santa Ynez Valley Marriott JANUARY 2019–MARCH 2020, Buellton, California

Created ground up sales and marketing structure for a new team of 5 for Marriott’s Santa Ynez Valley managed by HHG, a 163-room hotel with 16,000 sq. ft. meeting space on the Central Coast.

• Achieved 127.5% 12-month RevPAR Index, +3.31% occupancy, +2k rooms and $29k revenue YOY increase

• Implemented new standard operating procedures and guidebook to support cross- departmental goals, increased customer response time and conversions

• Mentored new team to see success by creating alignment with sales strategy and feasible goals – helped team bounce back through challenges with market forces and turnover Sydney Hospitality Consultant

Sales & Marketing Consultant TPG Hotels & Resorts – Boston Marriott Newton Sales & Marketing Consultant Benchmark Hospitality – Lake Arrowhead Resort & Spa JANUARY 2018–DECEMBER 2019, Santa Barbara, California Boston, Massachusetts Lake Arrowhead, CA JANUARY 2007– DECEMBER 2007, Hotel Andalucia, Santa Barbara for Edward Thomas Corporation

• Motivated and focused team on sales goals during the absence of a full time Director of Sales while recruiting, hiring and training the permanent position at the Marriott Boston Newton – recognized by senior leadership for a successful new leader integration

• Led team at Lake Arrowhead Resort & Spa through management company transition to the Marriott Autograph collection – executed seamlessly and retained 100% of the team Belmond El Encanto Resort & Spa

Director of Sales & Marketing

JUNE 2017–DECEMBER 2017 Santa Barbara, California

SEPTEMBER 1999–JUNE 2002

Tapped to analyze the sales and marketing operation and provide recommendations for structure, goals, and team development opportunities for the only Forbes 5-Star Resort in Santa Barbara.

• Created day-by-day annual budget, sales team deployment, goals, and incentive plan

• Repositioned Historic Hotels of America resort pre-post 1999 – 2002 renovation resulting in $24 YOY Transient ADR and 16% Group occupancy and $18 ADR increase Experience and

Key Accomplishments

Education

Professional Development

Community Involvement

Interstate Hotels & Resorts

Task Force Director of Sales & Marketing

FEBRUARY 2011–APRIL 2017, Arlington China: Beijing, Shanghai, Wuhan Moscow Belgium U.S. Managed multi-state hotel sales forces of more than 27 domestic and 12 international hotels representing $2B in assets and 1,700 rooms for Interstate Hotels & Resorts properties globally.

• Developed strong partnerships with major industries throughout the US, Moscow, Belgium and China – consistently exceeded revenue targets

• Conducted in-depth audits of sales, marketing and revenue management – fostered positive change and process improvements for 52 team members at 7 hotels in Moscow

• Developed new division of Interstate China as one of 8 international team members – successfully converted the Jin Jiang Oriental Hotel to the Hilton DoubleTree Pudong

• Collaborated with opening team to create the operations and marketing plan for a new build, 5-star hotel in San Antonio within a $500MM city center for Wereldhave USA Wyndham Hotels & Resorts

Director of Sales & Marketing, Grand Bay Hotel, Isla Navidad Resort Task Force Director of Sales & Marketing, Miami Airport Hotel and Wyndham Kingston JANUARY 2008–FEBRUARY 2011, Manzanillo Mexico City Guadalajara Miami Kingston, Jamaica Responsible for sales and marketing efforts for domestic and international properties in the US, Mexico and Caribbean for Wyndham Hotels & Resorts.

• Managed sales and marketing for Grand Bay Hotel, Isla Navidad Resort, a luxury property Manzanillo, Mexico – achieved significant financial gains after the economic downturn: 5% occupancy increase, $11.00 in ADR and 5.7% RevPAR Index

• Booked and serviced a $500K client, the largest group in the history of the resort

• Led acquisition, training and education of the onsite teams for the Miami Airport Hotel and Wyndham Kingston, Jamaica

• Developed sales and marketing strategy for Azul Hotels & Resorts, Wyndham’s 5-star Hawaii property, Koloa Landing at Poipu, Autograph Collection Larkspur Hospitality Company

Vice President Sales

OCTOBER 2005 – NOVEMBER 2006, Corte Madera, California San Francisco San Jose Sacramento Portland Seattle

Led geographically diverse sales forces overseeing a $53MM budget for 17 properties in 3 states at upscale extended stay and upscale full-service corporate hotels.

● Reduced attrition of core base and achieved a YOY increase in sales-controlled segments

(negotiated and group) of $1.9 million and $485k over budget Interstate Hotels & Resorts

Task Force Director of Sales & Marketing

Vice President Eastern Sales, American Skiing Company JULY 2002– DECEMBER 2004, Arlington Park City Mount Snow, Killington, Attitash, Sunday River, Sugarloaf Audited, analyzed, repositioned Sales, Catering and Revenue Management in hotels short of budget: Hilton Mclean Tysons Corner, Hilton Newark Penn Station, 5 Northern California Sheratons for CNL Hospitality and over 1,700 units for American Skiing Company (ASC). Vice President at ASC for 5 ski resorts, 8 hotels and fractional units with $34MM budget; achieved YOY 7% revenue increase and 12% decrease in attrition on fiscal groups in first year. Scripps College / BA, Psychology and Humanities, Claremont, California Languages: Spanish and French (conversational)

Teacher: Hotel Sales Professional Development Program, Cornell University Member: Historic Hotels of America (HHA), Meeting Professionals International (MPI), SITE Southern California, Santa Barbara Visitors Bureau Marketing Committee, IT Knowledge: Hospitality technology implementation, utilization and training on Marriott CI/TY, SFAWeb, OneSource, MRDW, Starwood One, Issac, Hilton OnQ, Hyatt Envision, Delphi, training on Delphi FTC, Medallia, ProfitSword Alison Sydney 805-***-**** Page 2

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