Social Media Marketing
Resume:
Yasmin Abzakh
Marketing & Events Coordinator
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Offering years of experience in devising marketing and events strategies leading to sustained business growth. Well-versed in social media audience engagement and brand management, as well as strong understanding in SEO content creation.
Contact
Address
MCLEAN, VA 22102
Phone
adg6md@r.postjobfree.com
Skills
Digital marketing
Very Good
Client promotions
Very Good
Event planning
Very Good
Media relations
Very Good
Tradeshows and events
Very Good
Branding
Very Good
Market analysis
Good
Email blasts and newsletters
Good
Project management
Very Good
Marketing
Very Good
Analytics and seo
Good
Business Administration
Very Good
Budgeting
Good
Strategic planning
Very Good
Staff management
Very Good
Marketing and advertising
Very Good
Software
Micorsoft Office
Very Good
Languages
Arabic
Native
Work History
Marketing Coordinator
2019-06 - Current
Smile Makers Dental Center, Tysons Corner, VA
Planned and directed off-site promotional events to attract guests to property.
Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of dental products and services.
Planned and executed events and marketing programs, producing 20 times goal of qualified leads.
Devised and deployed annual marketing plans with monthly iterations, with effective SEO, social media and events strategies.
Worked with marketing teams to create, deploy and optimize effective campaigns for dental clients.
Coordinated creation and composed daily and weekly posts for social media and helped build presence for Smile Makers Center on Twitter, Facebook and Instagram.
Planned promotional events, including tradeshows, open day fairs, specialized tours and visits for clients and dentists to attend.
Managed all Customer Relationship Management (CRM) activities.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Developed innovative and targeted collateral to support overall branding objectives.
Boosted brand awareness with target customer demographics with social, print and email campaigns.
Business Development Manager
2016-02 - 2016-11
Lease Jordan, Amman, Jordan
Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
Designed and implemented marketing strategies for stand-alone, fully integrated real estate leasing company providing solutions to meet demands of Real Estate industry.
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Established relationships with key decision-makers within customer's organization such as embassies, foreign companies and NGO's to promote growth and retention.
Negotiated and closed long-term agreements with new clients in assigned territory.
Devised effective marketing, sales and other promotional initiatives.
Worked with marketing teams to create, deploy and optimize effective campaigns for current and potential clients.
Collected data and performed customer needs analysis.
Kept meticulous client notes in customer relationship management application.
Negotiated, prepared and signed contracts with clients.
Reached out to potential customers via telephone, email and in-person inquiries, feedback as well as to help address any issues or concerns.
Partnered with business teams and executives to align project goals with business strategy and define project milestones.
Execute comparative surveys as requested to ensure competitive market pricing.
Marketing Manager
2014-07 - 2015-10
Zalatimo Sweets Co., Amman, Jordan
Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Developed innovative and targeted collateral to support overall branding objectives.
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Planned marketing initiatives and leveraged referral network to promote business development.
Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Drove marketing efforts by orchestrating promotional events and partnership advertising campaigns.
Grew new business connections by strategically networking with industry experts.
Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with event planners such as wedding planners, professional event planners, and vendors.
Analyzed and identified new and external (overseas) opportunities.
Ensure CSR (Corporate Social Responsibility) presence for the company.
Managed the marketing budget.
Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment.
Marketing Specialist
2012-01 - 2014-07
AIM-Renault Jordan, Amman, Jordan
Completed in-depth reviews of market conditions and customer preferences for automotive industry.
Wrote engaging and successful marketing, advertising and website copy.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Tracked key metrics and developed spreadsheets and data models.
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Coordinated with social media, public relations and other teams to execute product introductions.
Developed campaigns and specific marketing strategies for clients.
Analyzed data from previous and current marketing campaigns to improve future results.
Researched analytical data from national reports to identify customer purchase objectives.
Identified appropriate marketing channels and target customers for campaigns.
Came up with unique and innovative ideas for product branding.
Planned marketing initiatives and leveraged referral network to promote business development.
Lead all event coordination and budgeting.
Sales & Marketing Coordinator
2009-07 - 2011-05
Nuqul Automotive Audi/Lamborghini, Amman, Jordan
Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
Maintained records related to sales, returns and inventory availability.
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Organized events and supplements with the marketing team.
Delivered high level of assistance by managing schedules and distribution of any sales and marketing documentations.
Education
2005-10 - 2009-06
Bachelor of Arts: Financial Banking
Al-Esra'a Privet University - Amman, Jordan
Certifications
2011-07
Business Writing & Communication Course
2014-03
Google & Facebook advertising workshop
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