Social Media Sales

Cherise Tello

Sales & Marketing Associate

Miami / Ft Lauderdale, FL adeq2a@r.postjobfree.com 954-***-****

Sales & Marketing Profile

Performance motivated Sales and Marketing Associate with an emphasis on driving organizational integrity. Maintaining leadership oversight for revenue generation and strategic planning initiatives. Actively collaborates with senior sales executives in defining ground-up, long-term program initiatives in supporting diverse clients.

Over 5 years of experience in the Hospitality industry, including restaurants, hotels and special events; along with 2 years sales experience.

Multilingual: English & Afrikaans (Native Proficiency) Dutch & Flemish (Intermediate Proficiency)

Domain Expertise, Subject Matter Expert & Leadership Strengths

-Customer Relationship Management - Customer Segmentation

-Customer Training & Development - Develop Marketing & Branding Strategy

-Draft Marketing Plans & Budgets - Identify Industrial trends and threats

Professional Experience

Chez Café

Assistant Manger

oResponsible for opening and closing procedures including balancing register,

oCoordinate employee schedule and train new team members

oManage inventory and conduct cost analysis of supplier to maximize profits

Independent Contractor, Houston TX & Ft. Lauderdale, FL 2018

oEstablish new growth & scalability processes; leverage various marketing strategies and communication standards in branding to further attract new clients, via Website Management, Social Media Marketing and Branding Strategies.

oAnalyze trends and threats of the Adult Beverage Industry to gain market knowledge and apply results to direct clients to profit increase.

oCreate tactics to increase market share, draft marketing budget and develop marketing plan.

Starwood Hotels and Resorts, Austin, TX 2017

Preferred Guest Associate

oDocument all calls from preferred customers including, point transfers, frequent flyer benefits and all guest travel needs.

oReceive 2 commendations in the first 30 days while qualifying for Premier Team within the minimal required time period

oConsistently exceed highest sales tiers, qualifying for monthly bonus payouts

Sales and Service Associate 2016

oTrain in selling all 11 brands under the Starwood umbrella with the focus on hotel rates, discounts reservations, cancellations.

oFirst in training class to quality for Preferred Guest team and received “Exceptional” credentials on all 8 criteria.

Southern Glazers Wine & Spirits, Miami, FL 2015

Project Lead

oImplement Business Review Sales Tool by determining training strategy company’s mobile salesforce, utilizing the Sigma Six Method

oMonitor usage of tool and sale results by creating GoSpotCheck missions and report results with team managers and Director of Sales

oResearch past marketing mix and create focus groups to identify current sales trends and how to address them

The Art Bat @ Galleria, Fort Lauderdale, FL 2014

Lead Bartender

oMonitor daily expenses and revenue, inventory, price check suppliers, place orders

oDetermine weekly staff schedule, narrow down new candidates, conduct preliminary phone interviews

Cherise Tello

Florida International University, Miami, FL 2015

Graduate Research Assistant

oComplete study published by Interdisciplinary Social Sciences Conference, investigating the impact of the 2009 Greek Financial Crisis on the Greek Hospitality Industry, utilizing STR and WTTC data.

oEdit and prepare manuscripts for peer reviewed periodicals along with seminar presentations; guest lectured.

Software AV, Fort Lauderdale, FL 2012-2013

Marketing and Sales Assistant

oWorking as an apprentice with the President and CEO of the company to learn and experience the skills to identity, land and close new clients and sales based on Business Development and market research; leading to the successful launch of eMarketing campaign to developed and maintain a large newsletter blast and subscribers list.

oOther office duties including all travel arrangements, tax preparation, invoice reconciliation and preparation of estimates and quotes

Special Event Experience

American Fine Wine Competition and Gala, Miami FL 2018

Sort entered wines by flights and ensure blind tasting integrity

South African Artists in US, Fort Lauderdale FL 2015

Organize South African Artist Touring the US, specifically South Florida as a Show Destination

ACTE Global – Miami Corporate Travel Conference 2014

All functions and duties associated with the major Trade Show

South Beach Food and Wine Festival, Miami FL 2014

Team lead for Wine Spectator’s Best of the Best

Community Blood Centers of South Florida 2008

As Co-Director of local blood drive, won the award for highest drive including scholarship

Education

Master of Science, Florida International University, Miami FL 2015

Chaplin School of Hospitality and Tourism Management

Leadership Experience

Friend of Wine, President 2015

Establish, manage and organize annual Student Club Gala. Plan weekly public education sessions featuring guest speakers, local tours, on all aspect of viniculture and 3-tier system. Main responsibilities include setting budget, securing funds and sponsors, membership recruitment and assigning officers. Oversee all marketing campaigns by organizing press releases and supervising social media promotions.

Bachelor of the Arts, Florida Atlantic University, Boca Raton FL 2012

Major: Sociology Minor: Criminal Justice Honors: Magna Cum Laude

Certifications

CHIA: STR Hotel Industry Analytics

CITI: Social and Behavioral Research Investigator

ABC: Bartending School: Alcoholic Beverage & Controlled Substance bartending Course

Memberships

Member of ESD: Eta Sigma Delta International Hospitality Tourism Management Honor Society

Member of ASA: America Sociological Association

Member of TALK: Taking Action and Learning Culture

Pinnacle Award Recipient of 2007 from BCNPSA

Frederick Douglass and Susan B Anthony Award from University of Rochester

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