Creative Marketing & Advertising Digital Design Expert

cristina bilmanis

creative content marketing, graphic design & social media management expert with 8+ years experience

washington, dc adep15@r.postjobfree.com (240) 461 - 4642 www.cristinabilmanis.com

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -WORK EXPERIENCE - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - marketing & design specialist oct 2017 - may 2020

restaurant association metropolitan washington washington, dc

guided & managed the creative process from concept through implementation for core B2B + B2C marketing initiatives strategically scheduled annually to provide small business members cost-effective access to larger multimedia campaigns designed to attract, grow & retain customers

(including Metropolitan Washington Restaurant Week, The RAMMY Awards, DC Cocktail Week, Citi Open Dining Passport + more)

independently drove production timelines & expertly utilized Adobe CC to develop distinctive advertising materials for distribution across local & national publications (including The Washington Post, DC Magazine, Washington City Paper, Washington Business Journal, OnTap Magazine, The Blade, USA Today + more) as well as internal & external marketing partners’ social media + email marketing channels to increase brand recognition profitably

cultivated new & existing relationships with internal & external partners such as members + PR representatives & marketing partner contacts (Events DC, Destination DC, NBC4 Washington, etc.) to leverage & arrange cross-promotional support for maximum audience reach

presented senior leadership detailed analysis for new business opportunities while gathering regional market intelligence & growing databases to improve member & consumer engagement

consistently grew & exceeded annual ad sales performance by proactively managing & expanding paid consumer-targeted campaign efforts aimed at increasing customer traffic during peak holiday & citywide events by leveraging collaborative relationships with senior-level contacts

organically quadrupled Instagram followers & boosted engagement by effectively managing new product & program introduction

handled coordination with professional printers for various special event materials (ie. sponsorship opportunities booklet, printed gala programs, event signage, etc.) while adhering to predetermined budgets

produced weekly member e-newsletter to communicate upcoming advertising opportunities & quarterly networking events, plus relevant industry news that promotes & / or affects members' businesses

curated & published industry-relevant content (ie. press releases, articles & upcoming events)

supervised numerous marketing & communication interns / volunteers seasonally marketing communications associate sep 2014 - oct 2017 aui fine foods (formerly albert uster imports) gaithersburg, md

created, proofread and posted internal and external written communications towards media, social media, blogs, customers, and national sales team

product catalog development: designed biannual 250+ page catalog (ie. developed photo shoot concepts, food styling, managed photo shoots, and created/edited copy)

generated brand awareness through print advertising, social media, marketing brochures, sales kits, and other promotional material (ie. product packaging, large format trade show displays, corporate/sales presentations, etc.) while adhering to established brand style guidelines

actively researched industry trends/leaders and crowdsourced content of marketing value graphic designer & production manager oct 2012 - sep 2014 haute papier collections arlington, va

utilized graphic design and photo editing / management software to create custom, high-end stationery — ie. wedding stationery suites, correspondence and calling cards, invitations, holiday cards, baby announcements, etc. — to be produced in-house via letterpress, foil stamping and/or digital printing (physical samples of designs created for Haute Papier available upon request)

provided customers with prompt, accurate placements and designs, and ensuring proper spelling of all names, addresses, information, etc. according to order form specifications including multiple revisions and excellent customer service in a high volume, quick turnaround environment

coordinated digital production of orders, in small and large format digital printing, utilizing InDesign data merge to create multiple page files for printing clients’ address lists in computer calligraphy, and maintaining quality control when packaging products

managed daily workflow and teaching interns Haute Papier’s design aesthetic standards, as well as guidelines for packaging products to ship to stores and methods for digital printing

assisted with hands-on production of Haute Papier’s vendor selling materials — ie. cohesive brand displays of design samples for retail stores’ customers to browse and order custom products from — and communicating the status of these projects to supervisors

answered phone calls as needed to assist with vendors’ or customers’ product inquiries, font choice questions

edited layout of order information slips, wholesale order forms and other internal company collateral, while maintaining Haute Papier’s brand identity across all files

designed annual product catalogs used for advertising to wholesale vendors for distribution nationwide

attended the 2013 & 2014 National Stationery Show in New York City to manage existing vendor relations

& develop new relationships, educating retailers about Haute Papier’s products

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -SKILLS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - marketing & advertising social media & website management creative & digital strategy infographics & illustrations editorial & digital design adobe cc (InDesign, Illustrator, Photoshop, Lightroom, Premiere Pro + Rush, & After Effects) email marketing (iContact, Constant Contact, & Flodesk) microsoft office client engagement market research & brand partner development composition, typography & color theory project management & execution brand identity creation photography & image retouching

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - EDUCATION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - school of art + design at montgomery college 2010 - 2012 associate of fine arts, graphic design silver spring, md james madison university 2006 - 2010

93 credits hours, studio art & graphic design harrisonburg, va st. john’s college high school 2002 - 2006

diploma washington, dc

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