Dawn Petruzielo

***** ** **** **

Aventura, FL **180

305-***-****

Summary:

Ambitious and goal exceeding professional with a passion for the aesthetic industry and an expertise in business development, b2b and b2c sales, education, budget and strategic planning, team leadership, trend analysis and growth strategies. Strong leadership and management skills coupled with demonstrated ability to achieve profitable growth across territories.

Professional Experience:

Evexias Health Solutions – Miami, FL March 2020- Present

Practice Development Specialist – Contract

Responsible for Medical Wellness Training for practitioners who desire to integrate Medical Wellness and cash-based services into their practice through the advancement of Wellness-based medical care using an evidence-based, functional medicine approach to whole body health. Providing practitioners (Medical Spas, Anti-Aging Clinics, Aesthetic Practitioners, Primary Care, OBGYN, Urologists, Plastic Surgeons) with exceptional medical training, integrative business solutions, innovative products, and long-term support. Introducing IV-therapies, Nutraceuticals, Peptides, Pharmaceuticals and Bio Identical Hormone Replacement Therapies.

Skin Type Solutions – Miami, FL January 2020 – Present

Business Development- Contract

Responsible for Business Development, generating leads, growth sales strategies to the medical professional channel, Plastic Surgeons, Dermatologists and Aesthetic Practices nationwide.

NIA24- Strivectin Operating Company, New York, NY May 2018 – December 2019

NIA Pharma-

Business Development and Education Executive – NIA24™

Responsible for establishing and growing market share by promoting NIA24™ Pharmaceutical skin care product portfolio to Plastic Surgeons, Dermatologists, Aesthetic Practices and Medical Spas in a highly competitive territory Florida, Tennessee, Georgia, North Carolina, South Carolina, and Puerto Rico.

Serve as a brand ambassador, cultivate, and manage solid relationships with targeted medical and aesthetic practices. Represent NIA24™at industry trade shows and medical professional conferences.

Develop new business and services with strategic dermatologists, plastic surgeons and medically directed Medi Spas

Established and managed business strategy and education for NIA24’s 2nd largest account.

Manage and grow existing business and services with dermatologists, plastic surgeons and medically directed Medi Spas

Implemented strategic plans to increase KPI’s in top accounts

Facilitated meetings with new accounts to increase account growth +20% in 2018 and on target growth +23% for 2019

Exceeded sales plans and new accounts plans

Manage territory budget, account budget and forecast plans

Planned and executed comprehensive physician practice product education, product launch, product events, customer support, marketing, and practice management consulting to all accounts.

Identify practice needs and emphasize benefits for enhancing skincare to facilitate sales

Create and launch Social campaigns with Physicians to increase brand awareness

Frequently travel within market to engage customers and facilitate patient events and staff training to promote business growth and sales revenue

Electronic Computer Services, Inc. (ECS), Dania Beach, FL January 1990 - May 2018

Senior Director of Business Development, Sales and Recruiting

Proven Track record of business development success led the strategic initiative in taking the company from three employees to over 400.

Sole individual responsible for acquiring new business, understanding business needs to provide qualified IT personnel and IT Vendor Management Services.

Establish and maintain direct relationships with key decision makers, CIO’s, VP’s of IT, IT Directors, Hiring Managers and business unit leaders to define technical requirements

Achieve sales activities and performance objectives for retention and penetration of North America markets

Effective in managing client relationships to ensure seamless integration of new business and customer satisfaction

Develop complex sales strategies and proactively search for new opportunities

Create Service Level Agreements (SLA) expectations and requirements

Created and developed proposals (RFP’s), requests for information (RFI’s),

Decisive leader with keen ability to identify and eliminate unnecessary costs while implementing more effective processes that foster teamwork and continuous improvement

Establish partnerships for sub-vendor contracts/agreements

Created promotional materials used for, company sales and marketing, (VMS) Vendor Management Services, social media presence and company website

Spearheaded the deployment of an offshore development partnership effort to expand our business model.

- Director Business Development & Recruiting

Acquire new business, maintain current contracts and relationships

Create RFP’s, RFI’s

Manage a staff of 5 recruiters, in-house and remotely

Drive, manage recruiters to ensure recruiting goals are being met

Effective negotiator with ability to motivate and persuade recruitment team

Define recruitment processes. Identify and implement areas of improvement to ensure best practices

Identify and implement new methods within the organization’s approach for sourcing of candidates and generating new leads

Research, negotiate and select the most effective (ATS) Applicant Tracking System for our organization

Manage the advertising budget, job posting budget and ATS budget

Implement and drive the use of social media tools across the organization to source qualified candidates more efficiently

Ensure detailed screening and selection criteria are followed to identify qualified candidates and determine the relevant strength of the candidates in the pool

Fitness Instructor 2007 - 2013

Crunch Fitness – Spinning Instructor

Olympia Fitness – Core Instructor-Group Fitness Instructor

Fitness time – Spinning and Core instructor

JCC – Bootcamp Instructor

Lululemon Ambassador 2012-2014

Education:

Endicott College, Beverly, Massachusetts- Liberal Arts

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