Sales Manager

CHRIS CADDAS

*** ***** *** ***********, ** ***** 614-***-**** add7d5@r.postjobfree.com

Regional Sales Manager Development Director

Driven, result-oriented executive sales professional offering 20 years’ expertise in delivering revenue and profit gains within highly competitive regional markets through identifying opportunities, negotiating multi-million contracts, providing tactical business solutions, and leading cross-functional teams. High-impact performer evidenced during spearheading of regional operations that generated $3.2 million in annual sales. Documented success in boosting sales growth, improving operational efficiency, and reducing operational costs. Recognized for propelling performance to unprecedented levels through hands on leadership and innovative business and sales enablement initiatives.

General Management Systems Implementation Relationship Management

Relationship Building Productivity Improvement Vendor Negotiations

Major Account/National Sales Network Administration Client Needs Analysis

Strategic Business Planning Customer Technical Support New Market Penetration

Account Management Creative/Strategic Selling Product Introduction

Project Development & Lifecycle Sales Development Staff Training & Development

Productivity Improvement Market Analysis/Research Inventory Management Notable Career Successes

General Manager Sales Manager - AC Lister & Company

Revitalized sales performance from sales decline on national accounts by designing and building scale specifically made for pizza industry which penetrated new market, grew sales from ground to approximately $200,000 per annum, and expanded market territory encompassing major cities of Ohio and Lexington, Kentucky.

Increased sales volume by $285,000 through expanding product offerings including laboratory equipment sold to local hospitals and laboratories.

Region Manager - Bizerba USA, Inc

Consistently exceeded quota of $1.5 million per annum by generating over $3 million through dominating meat slicing machine segment of business, effectively selling products to key decision makers, and capturing large accounts from major competitors such as Hobart and Berkel.

Increased market share and grew company revenues by three-fold, from $800,000 to $3.2 million in annual sales through efficiently managing national accounts, collaborating with engineering team in product development, and maintaining client satisfaction by identifying client needs, resolving issues and providing excellent service. Region Manager - Hollymatic Corporation

Improved sales in Midwest Region by nurturing existing distribution strategy, planning and implementing trade show booths and sales plans, and developing new national grocery accounts including Kroger, SuperValu, and Fleming. Professional Experience

AC LISTER & COMPANY 2002 to 2020

35-year-old family-owned and operated sales and service company specializing in providing grocery, deli, bakery, and meat processing equipment and supplies.

General Manager Sales Manager

Directed performance and development of sales representative in Indiana and Ohio, working closely with sales teams to formulate and advance strategic planning initiatives, boost sales, develop national accounts, identify service opportunities, and manage client accounts. Accountable for employee training and development, ensuring ODA weights and measures compliance, supervising service department operations, overseeing inventory management, managing debt collection, and motivating employees to perform at highest levels.

Facilitated all aspects of daily operations covering daily service orders, organizing workload by region, coordinating with managing partner to administer operational issues, supervising all technicians, working with sales representatives in closing deals and prospecting new accounts, and developing solutions to meet customer needs. Managed and maintained large accounts including Kroger, Meijer, Giant Eagle and Target.

CHRIS CADDAS, PAGE 2-614-***-**** add7d5@r.postjobfree.com

Successfully negotiated Meat Labeling System Service contract with Kroger and Giant Eagle valuing more than $300,000 through developing and proposing solution to reduce travel charges and service rates.

Managed new scale installations for Kroger through close coordination with local Kroger Technology Manager in each KMA

(Columbus, Cincinnati and Indianapolis). Tested and certified all scales in compliance with weights and measures standards, and managed all W&M paperwork with Ohio Department of Agriculture.

Played key role in maintaining service business with national accounts and retaining employees through growing customer base, penetrating new markets (health care and ethnic markets), capturing hospital businesses and adding new suppliers to enhance capacity in servicing new market and territory.

Improved productivity by streamlining inventory and parts reordering system, developing and implementing employee training and development programs, organizing daily operations and motivating employees to meet performance and service standards.

Streamlined operations in collaboration with managing partner through implementation of MT service dashboard into daily operation model, and developing new system that ensure call completion and delivery of SLA requirements. BIZERBA USA, INC 1997 to 2002

Multinational manufacturer of weighing technology and food processing equipment and industry leader in technology and innovation for grocery industry and packaging and labeling products. World’s second largest manufacturer of weighing and measuring equipment. Company currently operating with more than 15,000 employees. Region Manager

Grew sales, expanded market share and maximized business opportunities by developing distribution channel, targeting new national account business, and managing 26 distributor partners in 14 states. Oversaw business operations and established service coverage network for midwestern portion of US by leading and managing daily operations to achieve business goals and maximize profitability. Accountable for supervising staff in assigned region, setting performance objectives, optimizing operational performance, ensuring compliance with regulatory and company standards, resolving operational issues and achieving revenue targets.

Developed Kroger and Wal-Mart into million-dollar accounts while expanding business in Meijer through effective business negotiation, generating new business and identifying sales opportunities with existing clients to expand market share.

Revolutionized scale networking for all groceries by developing country’s first wireless scales and network in collaboration with engineering team. Sold First Wireless Scales and network in United State at H.E. Butt.

Played integral role in creation and development of Wireless Scale Communication for scale systems that eliminated huge service costs related to repair and replacement of Ethernet networks. Early Career: Professional career includes additional experience as National Dealer Development Director at Hollymatic Corporation; and Region Manager at Hollymatic Corporation. Oversaw and coordinated improvement of existing distribution strategy, implementation of sales strategies, and restructuring of National Distributor Network, which included reorganizing and streamlining distributor stocking plans and parts inventory levels that resulted to revenue increase. Education & Development

B.A. Communications and Journalism, Minor in PE coaching - Murray State University – Murray, KY Training: Sales School Southwestern Book Company, IBM Sales School, Hobart Sales School 1 2 and 3, Miller Hieman Sales Training, Challenger Sales Training Technical Skills

Mettler Toledo SmartX Software, MT Winback Software, MT Partner Dashboard, SmartX, PLUM, ADC, WInback, Windows, Linux, Data Management, CRM Software, Scale Management Software Professional Quotes

“Chris Caddas stands out as among the very best of this group. I marveled at his manner and ability to put my best customers at ease - clearly, calmly and expertly demonstrating the features of machines, and how those machines would best serve the task at hand.”

– Paul Dupey, President, Dupey Equipment Co.

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