Bachelor of Science in Business Administration

with a focus on Marketing

Western Carolina University - Cullowhee, NC

2012

2014

E D U C A T IO N

• Monitor, track, analyze and use data to strategize future ad campaigns

• Manage track events, responsible for 15-30 students on track behavior. Well over 500 students to date and zero inci- dents

• Create and develop national sponsor ads, then track and report data to optimize reach

Independent Social Media Manager

SCCA Experiential Programs

2015

2016

• Develop decks for program, budget, and event pitches, as well as recap decks for post-event reporting.

• Create and develop program Key Performance Indicators for programs and events run with ExxonMobil and Chevrolet Performance.

•• Manage client budget in excess of $300,000 to activate events like PRI show and 12 Hours of Sebring, and capture content and data for use in national social ads

• Create and develop marketing materials, print and digital, using existing brand standards and phrases

Marketing Coordinator

Theory Communication & Design

2016

2018

• Implement and manage the deployment of SCCA content via social media and email marketing

• Grew SCCA Instagram by over 20% inside of five months using

• Manage SCCA’s digital advertising buys, including advertis- ing on Facebook and social media accounts

• Create, develop, and manage content creation through on site videographers and photographers

Marketing Manager

Sports Car Club of America

2018

2019

E X P E R IE N C E

Experienced team player with strong communication skills, and an eye for high quality work. Three years of experience in automotive and motorsports based marketing, everything from writing and designing marketing materials to planning and managing experiential events. Strong client relations professional with a Bachelor's degree focused in Marketing from Western Carolina University.

P R O F IL E

ظGOOGLE ANALYTICS

ظFACEBOOK INSIGHTS

ظINSTAGRAM INSIGHTS

ظLIGHTW ORKS

ظCLIENT COMMUNICATION

ظBUDGETING

ظظMICROSOFT OFFICE SUITE

ظGOOGLE SUITE

ظW ORDPRESS

S K IL L S

LinkedIn

@BlairDeffenbaugh

Facebook

@blair.deffenbaugh

Instagram

The.Daily.Racer

Email

add1bm@r.postjobfree.com

Phone

919-***-****

Adress

291 Dillardtown Rd.

Sylva, NC 28779

Name

Blair Deffenbaugh

C O N T A C T

Marketing Manager

DEFFENBAUGH

BLAIR

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