John W. Shumate

208-***-****

adcmhw@r.postjobfree.com

Senior Planning and Strategy Manager driving measurable results in strategy development, planning, execution, and growth achievement

CORE STRENGTHS

Value proposition and brand development / Promotions / Strategic marketing / Marketing communications / Global teams management / Planning and execution/ E-commerce / New product development and go to market / Customer and market insights / People management / P&L and ROI management / Data analytics / Tableau

LEXMARK INTERNATIONAL, Lexington, KY 2019 – Present

Category Manager, WW Partner Channels

Led go-to-market launch for 8 new print devices into the WW partner channel achieving 108% of unit goal

Drove penetration into global retail and etail channels via cross-functional team, 4x growth in NA and EMEA

Led WW pricing P&L rationalization resulting in over $300M increased revenue and 5-point margin gain in 2019

Created WW product placement strategy aligned on geo positioning advantage and profitability matrix

Led channel and partner insights dashboard creation through data analytics team in Cebu, Philippines

HEWLETT PACKARD Inc., Boise, Idaho 2016 – 2019

Category Manager, Americas Managed Print Services

Led US managed print profitability workstream achieving over $2M gross margin growth

Led strategy and launch of cloud-based Smart Device Services for AMS - 17% reduction in partner service cost

Managed North American pricing team, achieved 19% y/y deal win-rate improvement on partner-led contracts

Developed North American strategy for partner growth program, achieved 112% of revenue target in FY18

Developed strategy for growth relaunch of Americas SaaS solutions track portfolio and GTM program

Future Tools and Services Manager, WW Managed Print Services

Defined and implemented strategy for partner quote system - improved user rate over 60%

Strategy development and execution driving HP’s WW expansion into the $45B A3 enterprise space

Developed and implemented strategies for managed services delivered through B2B quote-to-cash systems

Managed beta and GTM for Smart Device Services, a SaaS partner service automation tool

OMNI-STAR INTERNATIONAL, Boise, Idaho/Hyderabad, India 2009 – 2015

Founder/GM

Founded and grew philanthropic health and fitness company, providing online information products to consumers and consulting to select elite athletes, celebrities and investors in the fitness space

Target segments included global age-related fitness psychographics and India-specific geographic segmentation

Completed 2- year tour of India creating fitness brands, consulting the Bollywood film industry and gym owners, and providing charitable work to under-privileged children

BODYBUILDING.COM, Boise, Idaho 2008 – 2009

Director, WW Marketing and Strategy

Head of marketing and strategy development for the world's largest online distributor of consumer health and fitness supplements, full P&L ownership

Led research and implementation of brand re-positioning strategy driving awareness / consideration / purchase / loyalty toward health and fitness mainstream markets, achieving 30% YOY revenue growth

Directed strategy and execution for market analysis and planning, advertising, affiliates, web metrics/analytics, SEM, SEO, site content and layout, customer acquisition and retention, global trade events, and graphic design

MICRON TECHNOLOGY, Boise, Idaho 2001 – 2008

Category Manager, WW Mobile Devices, Imaging Group (Aptina)

Led mobile space hyper-growth from $65M to $500M in 36 months

Directed global product strategy, definition and product roadmaps for image sensors and image signal processors

Managed product roadmaps, life cycles and P&L for mobile portfolio worldwide

Drove key accounts and channel partners to synchronize product mapping and sell-in

Key accounts lead for Motorola, Apple, Nokia, Samsung, LG, and Sony, exceeded design-win growth targets

Senior Strategy and Planning Manager - WW, Imaging Group (Aptina)

Owned the annual planning and budgeting process leading to $700M revenue growth

Led annual segment analysis review, including research synthesis, evaluation, conclusions, and recommendations

Led full annual business and sales & marketing plan, defended plan to C-level management

Senior Product Manager, Consumer Packaged Goods

Launched Ballistix brand, Crucial’s award-winning line of DRAM and video cards for the computer gaming segment

Product lifecycle and P&L ownership for Micron’s $800M own-brand of DRAM and Flash memory products

Planned and executed channel programs for promotion through web-based model and channel partners

EDUCATION

MBA, Boise State University

BBA, Finance, University of Central Oklahoma

Advanced Executive Education: Harvard Law School, University of Cincinnati College of Business Analytics

Other: Adjunct professor of marketing, Boise State University

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