Territory Sales Manager

Holly Smith

Houston, TX

Cell: 702-***-****

adcjrs@r.postjobfree.com

EXECUTIVE SUMMARY

● Dynamic Relationship Strategist

● Seasoned medical industry professional with diverse experience spanning more than a decade

● Skilled in cross-functional team collaboration, sales presentation, territory management and product launch

● Tenacious and flexible with natural curiosity with a reputation as a fast learner PROFESSIONAL EXPERIENCE

Ways2Well/ReviveRX– Houston, TX – Territory Sales Manager (2020-Current)

● Accountable for developing relationships with healthcare providers and their staff. I educate them on our pharmacy and telemedicine services as well as OTC products via office calls, in-service meetings, public speaking, and trade shows and conferences.

● Establish marketing and sales strategies to meet organizational objectives, including performing market research, evaluating market conditions and competitor data, and implementing marketing and sales plan changes as needed.

● Spearhead all product launch activities and manage product portfolio by creating product portfolio roadmap and shaping go to market strategies

● Devise strategies for product placement of supplements in large retail chains. Identify opportunities and build relationships with buyers.

● Coordinating with compliance attorney and management team to develop packaging for supplements, skincare and topical treatments.

● Shaping retail side of business by identifying and deploying successful conversion rate optimization strategies based on research and data.

● Utilize hubspot CRM to track progress and develop sales pipeline.

(Laid off due to Covid 19)

Pueblo Medical Imaging– Las Vegas, NV – Territory Manager (2018-2019)

● Increased revenue by 1.2 million in less than a year by targeting physicians with highest referral potential for top revenue sources.

● Developed and nourished relationships with healthcare providers, key medical staff and and personal injury attorneys within a defined territory.

● Presented new solutions to HCPs, key medical staff and personal injury attorneys by delivering presentations and addressing objections.

● Actively expanded brand loyalty with value-based messaging within key accounts by forging relationships with gate-keepers, physicians, practice managers and other decision-makers.

● Articulated the features and benefits of the company's diagnostic and interventional radiology services by emphasizing practice quality and customer service.

● Collaborated with my team members to maximize customer growth opportunities through participation in community outreach as well as attending networking events within the medical and nonprofit communities.

● Operated autonomously, developing and executing a territory plan that aligned with the company’s business development strategy.

(Relocated to Texas for personal reasons related to family) Preferred Home Medical–Tyler, TX – Regional Sales Manager (2012-2018)

● Exceeded ramp up quota consistently for 5 years bringing the company over 3.24 million in revenue and hit all bonus requirements.

● Number 1 in sales company wide until promoted into a management role.

● Managed 3 reps who each achieved and consistently exceeded quota of 10k revenue and 40 new referrals per month.

● Promoted DME medical products across 15 counties with multiple call points including small hospitals, assisted living facilities, veteran's homes, nursing homes and independent pharmacies.

● Increased referrals from primary care physicians, geriatric care health providers and PA's by 327%.

● Converted small opportunities into 40+ exclusive contracts.

● Worked primarily with LMO and ADA equipment for quality of life care - limited mobility devices, incontinence products, oxygen, etc.

● Conducted patient evaluations, applied through insurance and delivered and demonstrated products in patient's homes.

● Stocked and rotated in house items for larger facilities

● Built an outside sales strategy and territory from the ground up during my first year.

● Worked with management to create a marketing strategy and introduce a CRM system.

● Utilized cold calling and various networking channels to generate sales activities.

● Drove product conversion efforts by calling on key decision makers and cultivating relationships in key accounts.

● Improved product sales techniques by conducting competitive market research and delivering information from the field.

(Left when ownership changed)

CeloNova BioSciences – San Antonio, TX – Product Manager (2011-2012)

● Managed product portfolio including poly coated heart stent, a uterine fibroid embolization device and a drug eluting embolization device for liver tumors.

● Successfully executed a second generation device product launch OUS as part of a cross functional team.

● Accountable for package design and all branding efforts related to the product and messaging.

● Created and implemented marketing, advertising, tradeshow and promotional activities for the US and abroad alongside vendors which I was charged with managing.

● Headed up market research to determine requirements for existing and future products, analyze current market trends and gather competitor information.

● Participated in IFU revision and translation into 32 languages including selecting a translation vendor and managing the project.

● Managed website revision project that encompassed a digital marketing plan comprising of SEO/analytics. I was accountable for copywriting and layout as well as working with an outside vendor to create an e commerce strategy.

● Appropriated marketing budget and managed all spending within budget.

● Ordered and maintained promotional marketing material.

● Collaborated with the sales team to improve upon marketing and branding efforts, relay customer feedback to the appropriate departments and adjust marketing strategy as needed.

● Worked with end users to gather VoC data throughout product launch and with existing product lines for improvement strategies.

● Developed and maintained company website including collaboration for re-design, monitored website activity and worked to create and implement social media marketing strategy.

● Worked as a team to promote education and awareness for potential patients using our products through traditional and digital marketing. This included creating a social media SOP.

● Collaborated with my OUS counterpart to plan and coordinate congresses.

● Created and managed media calendar including deadlines associated with scientific journal submissions and tradeshow & congress activities.

(Company wide lay off - product portfolio sold to another medical device company) EDUCATION

University of Texas at San Antonio- B.A. Communication (Major - Public Speaking/Minor - Legal Studies) (2005) GPA 3.3 UTSA - M.P.A. Graduate work in Public Administration (2006-2009) GPA 3.8 Texas A&M University School of Law - Master of Jurisprudence - Health Law & Policy (2020 - Present) HONORS AND OTHER ASSOCIATIONS

- Presidential Public Service Award (gold) - nominated by my peers and awarded a medal from the White House for my volunteer efforts

- United Way (Loaned Executive) 2007 - I was chosen as the only student to work alongside executives from top businesses including Fortune 500 companies to serve on the annual campaign for United Way where my team was able to raise over 1 million dollars.

- University of Texas at San Antonio Debate Team member

- National Scholars Honor Society

- University Dean’s List

- National Dean's List

- Pi Alpha Alpha (National Honor Society for Public Administration students requiring a 3.7 GPA for membership)

- Phi Alpha Delta (Pre law students)

- American Association of University Women member

- Habitat for Humanity volunteer

- Texas Attorney General (Litigation Assistant Intern) 2004

- American Marketing Association member

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