Director of Marketing
Resume:
LINDA MEYERS
*** ********* **** *** *****, TN
adbqv5@r.postjobfree.com
SUMMARY AND PROFILE
Connecting Brands by Creating Relevant Conversations
Entrepreneurial executive with more than 25 years of marketing experience, sales support, operations, and product development/manufacturing. Motivational management style with an emphasis on creativity and innovative thinking to provide new sources of revenue and new marketing strategies that align with reaching a broader customer base and strengthening relationships with existing customers.
SKILLS AND EXPERTISE
Strategic Planning Initiative & Problem Solving Skills Dependability
Media Purchasing & Planning Digital & Social Media Web Design
Event Planning Mentoring SEO/SEM Marketing
Creativity Teamwork Critical Thinking
Product Marketing Campaign Planning Self Starter
Analytics Tradeshow Management Communication
Multitasking Prioritization Organization
Copywriting
PROFESSIONAL EXPERIENCE
LAM CONSULTING/LEGACY PROMOTIONS, INC.; KNOXVILLE, TN
OWNER - CONSULTING BUSINESS
1998 TO PRESENT
Initiated Brand Development and established brand visibility for organizations and individuals resulting in successful business and product launches.
Developed new markets through partnerships with media and social marketing platforms.
Achieved paradigm shifts in organizations by communicating and executing new ideas.
Established affiliate and business relationships for product online sales.
Designed online Education Programs for various market types.
Created revenue opportunities for recording artists through strategic marketing and promotional plans.
Demonstrated industry leadership in the radio and records communities and earned industry achievement awards for leadership.
Transformed an industry by facilitating unprecedented growth in audience and sales.
Partnered with major record labels for radio promotions and strategic marketing initiatives including: Maranatha, Integrity, Word/ Warner, Curb, Provident, Centricity, Universal, Malaco, and EMI-CMG. Also expanded the careers of several independent artists (Including Getty Music) through marketing efforts.
Succeeded in establishing worship music as a regular part of radio rotations which revolutionized the marketplace.
Produced a Top 5 women’s radio program heard on over 1300 radio stations in US and Canada.
UNIVERSAL COMPANIES; ABINGDON, VA
PRODUCT MARKETING MANAGER
2018 TO 2020
Launched customer-focused, multi-channel marketing strategies for established brands (300+ brands).
Created and managed systems and processes for campaign planning, initiation, development and launch through integrated marketing campaigns, including paid, earned and owned media tactics.
Evaluated competitor offerings to stay ahead of trends.
Educated sales team on how to talk about brands, products and customers on how to use products to expand their menus.
Reported on the performance of brands and products while continually optimizing creative, channels, messaging, call to actions, and spend for maximum ROI.
Analyzed qualitative and quantitative metrics to assess programs, initiates, activities, and returns based on pre-defined objectives.
THE BINGHAM GROUP; KNOXVILLE, TN
CHIEF MEDIA STRATEGIST AND EVENT PLANNER
2013-2014
Partnership created to win government contracts.
Awarded state contracts including Governor’s Highway Safety, Meth Awareness, Tobacco Awareness, and TN Wildlife Resources Agency for the state of Tennessee.
Outperformed previous contract holders by reducing the number of deaths in the state through innovative and well-targeted campaigns.
Demonstrated strategic ingenuity in negotiating media contracts and was able to procure double the exposure for the campaigns.
Coached creative team on multi-media projects.
Advised on the campaigns for over $9 million of advertising spends.
AMG MEDIA, INC.; KNOXVILLE, TN
VP OF MARKETING
2009-2012
Implemented changes to existing strategies that lead to increased revenue for the company.
Executed and successfully managed all client projects and campaigns (B2B and B2C).
Cultivated new business and expanded company’s footprint in the industry.
Produced creative scripts, spots, commercials, video productions, and infomercials for clients.
Guided of a team of creatives in taking a client’s concept and creating actionable stories that increased their public awareness and generated measurable ROI.
Clients included: Aaron Tippin, Dalen Products, Jewelry Television, NAMM (Wanna Play), Purely Products, Topsy Turvey Tomato Planter, and many more.
CHRISTIAN MUSIC BROADCASTERS
EXECUTIVE DIRECTOR
2004-2011
Pioneered the founding of the organization and negotiated the contract to provide education for GMA.
Built organizational structure of the company.
Developed membership platform and loyalty programs for the organization as well as education opportunities.
Engineered an exciting new educational event (Disney Partnership formed) for broadcasters called Momentum.
Examined and implemented new models for revenue and expansion opportunities in the industry.
Maximized industry influence through partnerships.
Persuaded leaders in the radio and records industries to have the hard conversations that had been avoided over the years and discover a better way to move forward together.
Advocated for radio stations on difficult issues such as music licensing, performance royalties and sound exchange negotiations.
Orchestrated sponsorships opportunities and maintained budgets.
Demonstrated leadership with involvement in national organizations (secular and religious).
Succeeded in growing the marketplace by 198% resulting in top 5 placement nationally for format.
EDUCATION AND OTHER
Bachelor’s Degree
Proficient in: Microsoft Office Suite, Quickbooks, iWorks, Infusionsoft & Customer Hub, Word Press, WooCommerce, Social Media Platforms, Slack, Google Suite, Google Analytics, Asana, SalesForce, Shopify, Email Platforms
Awards
Industry Impact Award Christian Music Broadcasters - 2008, 2010
Radio and Records Profile - 2006
Numerous Board Positions and Sales/Promotional Achievements
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