Engineer, International MBA, Experienced Sales and Operations Manager.

Fernando Javier Peña López

Av. del Tule *** – A *2 Zapopan, Jal. MEXICO 45017

Home +52-33-311*-**** cel +52 1-33-133*-**** adata8@r.postjobfree.com EDUCATION

International Master in Business Administration 05/2006 University of South Carolina

(Inducted to Beta Gamma Sigma Honor Society on Academic Achievement) Master in Administration 12/2006

ITESM

B. Sc. / Engineering in Electronics 06/1991

ITESO

PROFESSIONAL EXPERIENCE

ISCO Digital 10/2013 –date

Software development

Director

Product development

Accounting rules algorithms design and programming.

Data base design

Programmers, social media, organic positioning and 3d desig team supervision

Sales team coordination.

Achievement of launching Accounting software platform in record time.

Grupo Tarahumara 04/2008 –10/2013

date

Fruit Importer-Distributor

Operations & Sales Director

Develop and execute operations business plans including production, quality, inventory, logistics and IT areas

Coordinate development of product strategy with Sales Area.

Develop production and quality control standards, develop budget and costs controls.

Collect, analyze and report operations data and figures.

Assure that established costs, quality and delivery commitments were met.

Coordinate with administrative and accounting areas on internal control, costs and related information.

Design and implementation of processes, systems and internal policies to assure the controlled growth of the group.

Evaluate capital investments projects.

Develop new facilities and geographical expansion.

Managing sales team

Design of variable compensation plan based on sales performance

Future Electronics Mexico, S.A. de C.V. 05/1998 – 02/2007 International Distributor of Electronic Components, private held company with worldwide sales around $2.5B. General Sales Manager 03/2004 – 02/2007

Managing 12 sales representatives (4 Strategic Account Manager, 6 Inside Sales Rep, 2 Sales Support).

Country area coverage.

Drove sales to five continuous years of two digits growth.

Achieved $20M USDlls Sales in 2006.

Responsible for developing commercial relationships with key focus customers (Tier 1 EMSIs). Supervising visits planning and reporting (CRM) and Customer Entertaining programs;

Conducting periodical business review meetings,

Follow up of plan execution.

Managing operations and customer service assuring customer satisfaction and industry quality standards.

Assuring proper, fast and accurate telephonic assistance. Managing quote system.

Managing shipment/order status and documentation.

Technical support and data sheet reading.

Conduction of market research and data analysis to: develop sales strategies,

define product lines and brands to promote

budget set up

Managing and development relationship with supplier representatives by: establishing numerical goals,

designing Demand Creation plan,

conducting periodical business reviews,

sharing/cross information and

managing line-product conflicts.

Execution of Training Program.

Conduction of Sales and Operations procedures and organizational development. Operations Manager 10/2002 – 02/2004

Responsible for Customer Service department (7 representatives). Assuring proper, fast and accurate telephonic assistance. Managing quote system.

Managing shipment/order status and documentation

Logistics Management

Knowledge of Courier services and processes,

Import/Export problem solving,

Trade compliance (documentation, tariff classification, regulations)

Inventory control & planning.

Co-Development of market research and sales strategies with Sales team.

Managing and development relationship with line representatives by: Conducting periodical business reviews,

Sharing/cross information,

Managing line-product conflicts.

Execution of Internal Training Program

Supervision of compliance of ISO9000.

Strategic Account Manager 05/1998 – 01/2002

Responsible for developing commercial relationships with key focus customers.

Development of customer specific sales strategies and goals.

Execution of corporate sales strategies.

Team sales-customer service leadership to assure service quality standards.

Achieved outstanding continued growth in sales 1998 (US$800K), 1999 (US$2.7M), and 2000

(US$10M)

AMP de México, S.A. 08/1997 - 05/1998

WW leading company in electric and electronic connectors (now Tyco Electronics). Sales Engineer

Opening of regional sales office.

Development of customer specific sales strategies and goals.

Execution of corporate sales strategies.

Documentation and driving of quality issues solving.

Development of commercial relationships with key customers (Tier 1 EMSIs)

Technical Support to customers.

Banco Nacional de México 07/1991 – 05/1997

Leading Mexican bank (now part of Citigroup)

Operative Support Manager

Banamex systems installation and training for key clients (Supporting Jalisco, Colima, Michoacán and Nayarit Area).

Help Desk for Banamex systems clients (Supporting Occident ad North East Banamex Divisions).

Banamex systems services sales to key clients.

Technical support to Banamex salesmen.

Internal control, registry and automation systems development

Local Area Network managing.

ATMs Network monitoring, troubleshooting and installation.

Visits to clients scheduling and control.

LANGUAGES

Spanish : Native

English: Fluent

Portuguese: Basic

KEY SKILLS

15+ years experience in distribution. 10+ years experience in sales 5+ years experience in sales mgmnt. MBA

Interpersonal communication skills International Business Environment Electronic Engineer IT knowledge

Customer Satisfaction Customer Satisfaction

Inventory Management /Control CRM

Multiple Site Operations Personnel Management

Analytical abstract mind Leadership skills.

Trade compliance and import/export High Cultural Level Facilities development and maintenance.

High Level Negotiation

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