Digital Marketing Account Manager

Damontre McLeod

ad5vr9@r.postjobfree.com - 410-***-**** - Forsyth, GA 31029

I am an experienced digital marketer with a proven track record of developing and implementing successful marketing strategies. I am an analytical thinker with exceptional problem-solving skills, and capability of optimizing campaigns to deliver the best results. I am familiar with both B2B and B2C marketing and always strive to exceed expectations. EDUCATION

- Bachelor of Arts in Public Relations, Minor in Marketing York College of Pennsylvania (May 2022)

WORK EXPERIENCE

- WebFX: Digital Marketing Specialist – Account Manager (July 2021 – Present)

● Personally manage up to 20 SEO & PPC Clients Across Multiple Industries.

● Manage and optimize campaigns to meet KPIs such as CTR, CPC, and conversion rates, resulting in a 30% increase YoY in website traffic and a 10% increase in customer acquisition.

● Create and maintain marketing reports and dashboards for executive review to track progress and ROI using Google Analytics and Salesforce.

● Develop and manage digital marketing campaigns, including PPC and SEO.

● Collaborate with clients to identify target audiences, key messaging, and campaign goals.

● Improved ROI by over 150% for at least five clients in the past 2 years.

● Generated revenue growth for at least 10 clients in the past 2 years.

- Kohl’s Distribution Center: Warehouse Associate (August 2017- June 2022)

● Received shipments and stored merchandise in warehouse.

● Recognized for productivity by management during employee evaluations 3 years in a row.

● Effectively operated and trained others in a team environment while adhering to proper COVID-19 safety procedures.

- The Children’s Place: Sales Associate and Cashier (October 2016 - February 2017)

● Utilized interpersonal communication skills as well as teamwork to help the company’s day to day operations.

● Utilized problem solving skills while aiding customer complaints and providing information regarding merchandise.

CERTIFICATIONS

- Google Analytics 4 (GA4)

- Google Ad Words

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