Social Media Digital Marketing

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LORI M. SKEDELSKY

East Brunswick, NJ *****

ad5vka@r.postjobfree.com / 781-***-****

SUMMARY

Attentive and goal-focused brings successful approach to cultivating complex best practices to meet organizational and regulatory expectations. Detail-oriented focus on achieving expected outcomes. Enthusiastic hard worker with expertise in cultivating lucrative client relationships and implementing better processes and procedures. Results-driven Consultant with comprehensive experience leading and improving industry operations. Uniquely qualified to navigate rigors of latest standards, specifications and protocols for organizational and regulatory needs fulfillment. Lends complex roadmaps and calls-to-action to regularly achieve ambitious objectives. SKILLS

• Mac & PC Operating Systems (Keynote & Pages)

• Training and Mentoring

• Digital marketing

• Social media management

• Strategic Planning

• Forecasting and Budgeting

• Staff Management

• Go-to-Market Strategies

• Continuous Improvement

• Timeline Development

• Business Planning

• Attention to Detail

• Client Relationships

• Forecasting and Reporting

• Problem-Solving

• MS Office

• Analytical Thinking

• Issue Resolution

• Processes and Procedures

• Work Planning and Prioritization

• Business Analysis

• Client Rapport

• Project Leadership

EXPERIENCE

Consultant / Self Employed - East Brunswick, NJ 04/2009 - Current

• Managed projects within pharmaceutical companies as well as in advertising agencies up to and including controlling budgets of 5O million dollars, and leading a staff of un to 8 people while on site.

• Capable of filling headcount gaps for those on disability, maternity leave or vacation.

• Pharmaceutical Project Management included business planning, budgeting, and sales force implementation

• Agency Project Management included new business pitches, as well as completing work in digital, social, and traditional print advertising

• Worked extensively in both Global and Domestic Arenas coordinating roll out of extensive Omni-channel marketing campaigns.

• Developed and implemented customized strategies to meet client needs.

• Conducted research and analysis of market trends, customer behaviors, and competitive landscape.

• Collaborated with clients to develop action plans to address specific challenges and objectives.

• Maintained strong relationships with key stakeholders throughout the duration of the project lifecycle.

• Conducted research, surveys and interviews to gain business insights.

• Identified needs of customers promptly and efficiently.

• Maintained positive working relationship with fellow staff and management.

• Implemented strategies to take advantage of new opportunities.

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Vice President Account Group Supervisor / Cline, Davis, Mann - NY, NY 01/2006 – 03/2009

• Visionary and strategic leader in charge of trining and enhancing corporate brand and leading operations including business planning and oversight of 5 direct reports

• Recognized for performance on high-stake product launch planning

• Led, directed, and oversaw the market research that led to the determination of brand name, colors, positioning, marketing messaging and input boards

• Led strategic planning on several portfolios of brands, creating strategy within each brand as well as across the overall umbrella of products within the portfolio

• Collaborated with medical and regulatory agencies in assembling FDA review packages, as well as formulating answers to FDA product queries

• Maintained all project timelines, managed and oversaw budget planning and expenses, keeping projects on time and on budget

• Tracking priority tactics and performance to goals/budget.

• Developed and executed strategic plans to support the vision of the organization.

• Analyzed market trends to identify opportunities for growth within existing markets or new ones.

• Assisted with product launches by coordinating promotional activities with sales teams.

• Conducted weekly team meetings to discuss progress on projects and identify areas of improvement.

• Created reports outlining project status updates, budget allocations, and other pertinent information for senior management review.

• Coached and developed direct reports to lead problem-solving activities. Vice President Group Account Supervisor / Draft FCB - NY, NY 04/2005 - 11/2005

• Liaise between Co-Promote partners BMS & Merck

• Successfully secured Lovaza (Omega 3 Rx) account with one week of hire.

• Formulated policies that improved operational efficiency and productivity.

• Provided oversight of all departments in order to ensure smooth operation of daily activities.

• Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.

• Created and integrated market plans to position company brands in target marketplace. Director of Marketing / Aventis Pharmaceuticals - Bridgewater, NJ 01/2001 - 04/2005

• Responsible for the Global marketing of the entire diabetes portfolio

• Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.

• Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.

• Conducted market research to identify target audiences and develop effective messaging strategies.

• Collaborated with sales teams to create promotional materials that increased product sales.

• Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.

• Lantus was at the time the fastest drug to reach a billion dollars

• Developed congress schedule and abstract submission

• Responsible for ensuring key articles were published before and at launch to accelerate scientific information to enable uptake of new and unique product.

• Researched product differentiations, conducted symposia, and adjusted pricing and marketing accordingly to overcome substantial obstacles and launch Apidra within 18 months

• Presented and sold the use of digital presentation devices to aid sales reps in presenting technical information to doctors, increasing their interests in prescribing.

• Organized events such as trade shows or conferences to promote company's products or services.

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Associate Director of Marketing / Novo Nordisk - Princeton, NJ 03/1997-12/2000

• Responsible for new product development, pricing strategies, and opinion leader development

• Planned congress schedule, worked closely with medical to ensure abstracts were submitted on time for presentation at major congresses

• Worked with several external vendors, agencies, to execute print, digital and educational asset strategy to ensure appropriate resource allocation to ensure successful timeline management

• Maximized team effectiveness enhancing communication, performance management development plans, and reward recognition practices

• Served as a member of future device development, as well as pharmaceutical compound development in Phase I and Phase II development

• Received year over year promotions for contributions to the company as well as an elite award for achieving target sales.

• Analyzed data collected from various sources in order to identify trends or areas requiring further investigation or action.

• Actively participated in external events such as conferences and seminars related to the company's field of activity.

• Implemented innovative solutions for difficult problems encountered by the department.

• Participated in staff meetings, working groups or task forces to implement strategic initiatives.

• Established and grew relationships with customers and industry partners to shape technical requirements and acquisition

EDUCATION AND TRAINING

Certificate: Competitive Marketing and Strategy: Global Marketing And Business Strategy 04/2000 University of Michigan - Ann Arbor - Ann Arbor, MI Bachelor of Arts - Political Science 05/1992

University of Wisconsin - Madison

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