Senior Manger of Creative Strategy

Lauren Veltri

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PROFESSIONAL SUMMARY

Innovative, motivated, and experienced Creative Strategist and Executive Assistant with expertise in developing and executing creator-led campaigns for brands, and high-level executive support. Renowned for identifying current platform, social and industry trends to actively pitch and develop breakthrough creative ideas that help clients meet their objectives. Expert at cultivating high-performing, collaborative work environments and providing concierge level service to managers with excellent judgement and discretion.

Key Skills and Areas of Expertise

Creative Strategy Campaign Execution Social Trend Identification Creative Treatments and Creative Direction Crafting Pitch Decks Brand Connector Problem Solver Creative Platform Marketing Thought Leader Outstanding Communication Skills Self Motivated

PROFESSIONAL EXPERIENCE

IF7 Los Angeles, CA Senior Manager Creative Strategy, 2022 – Present

• Own pre-sale creative process – from digesting RFPs from Key Fortune 100 clients (Abercrombie & Fitch, Sephora, The Home Depot, Starbucks, Tinder, and Laneige) to crafting campaign strategy to packaging proposals and pitching live to clients.

• Provide creative direction throughout the execution stage of key accounts, collaborating with Account Management, Talent and Integrated Production Teams.

• Spearhead creative treatments and creative direction for production shoots and on-site activations.

Stageverse Los Angeles, CA Creative Strategist, 2021-2022

• Drove growth of all social channels including Instagram, Twitter, LinkedIn, Tik Tok.

• Uploaded daily content, executing strategies for increasing engagement, and collaborating on the ideation and production of original activations and features.

• Wrote captions/commentary on social posts and engage with community, monitor social analytics/insights.

Brat Los Angeles, CA Executive Assistant to Founders, 2019-2020

• Supported two chief executives and responsible for managing schedules, travel and operations, and coordinating all internal and external meetings.

• Kept a running task list for CEOs and assist in any projects independently as assigned.

• Maintained and nurture outside relationships with clients on the Executive’s behalf.

United Talent Agency Los Angeles, CA Executive Assistant to VP – Music Brand Partnerships, 2017 – 2019

• Managed and maintained high-profile brand and artist relationships.

• Directly supported VP executive on day-to-day tasks including high volume phone calls, email correspondence and all-inclusive client services with brands and talent, along with personal assistant matters and home management.

• Created and managed assets such as one-sheets, pitch blurbs and marketing decks that support diverse roster including clients Post Malone, Marshmello, Mariah Carey and Guns N’ Roses.

Roc Nation New York, NY Executive Assistant, Branding and Strategic Marketing 2016 - 2017

• Reported directly to Vice President and handle all administrative tasks including follow ups, scheduling, and support for multiple active and prospective partners internally and externally

• Personally assisted VP and managed their personal calendar and errands.

• Create artist one sheets and decks for existing and potential clients and curated detailed research on relevant brands to generate prospect lists. EDUCATION

University of Colorado Boulder, Leeds School of Business August 2013 - May 2017, Bachelor of Science in Business Administration with an emphasis in Marketing

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