Product Development Vice President

Erin Loy

Technology Leader

ad5uco@r.postjobfree.com 707-***-****

github.com/erinloy linkedin.com/in/erinloy crazydogventures.com SUMMARY

Experience 25+ years of technology experience

20+ years leading technical people in product development, operation, and support 15+ years owning all technology for software product and services companies Startup through mature, new/existing teams, orgs of 5 to 50+, hybrid/remote/global Expertise Full stack software engineering, architecture, lifecycle, observability, security Product development and operation at scale, SaaS, web/mobile/desktop/IoT, cloud and prem Line-of-business, digital transformation, automation, data, reporting, networking and IT Interests Emerging tech, AI/ML/LLM, VR/AR, game dev, data vis, distributed systems PROFESSIONAL EXPERIENCE

Blazeo, formerly ApexChat San Ramon, CA

Vice President of Engineering (DTC chat, B2B2C, chat as a service, SaaS, web/mobile) 3/2021 – 3/2023

Managed software development org of 50+ people, including web, mobile, QA, DevOps, tech support, and IT

Promoted culture of early adoption, experimentation, curiosity, and continuous learning

Oversaw delivery of steady stream of product features and enhancements

Led engineering of new service offerings, including document signing services, appointment setting services, and legal call center services

Championed video greeting feature, example shown on blazeo.com

Launched new customer portal featuring a modern user experience (React based)

Launched new mobile apps for iOS and Android

Directed and executed a platform migration to the Azure cloud, including major architectural updates, resolving longstanding problems with scale/availability/security, and unlocking advanced growth/innovation potential

Founded data team, introduced Power BI, established data warehouse and business reporting pipelines

Implemented HIPAA compliance as officer, securing patient data, and unlocking new customer opportunities

Addressed critical security vulnerabilities, reducing risk and preserving customer confidence

Introduced test automation workflows and tooling, improving release quality and efficiency

Overhauled release management approaches, enabling efficient parallel product development C#, ASP.NET, SQL, React, Azure/AWS, Serverless, DevOps/IaC, Architecture VinoPRO Santa Rosa, CA

Chief Technology Officer (DTC phone, B2B2C, contact center as a service) 7/2011 – 3/2021

Technical face of the business, leader of a small team, chief innovator, principal architect, hands-on contributor

Responsible for all technology (software development, IT/networking/servers/telephony, databases, automations, integrations, security, etc.)

Developed a variety of complex line-of-business applications, including phone system automation, desktop applications for various purposes, mobile apps, enterprise data integrations with clients/partners/vendors, deep CRM integrations, ERP and financial processing systems, large databases, and distributed event driven data processing systems on high availability clusters

Built and scaled physical and network to offices spanning three states

Led digital transformation efforts, improving operational efficiency and unlocking scale

Designed, built, deployed, and operated fleet of centrally managed iPad-based kiosks to winery tasting rooms

Integrated with commerce and logistics systems of clients and partners, optimizing sales and service pipelines

Choreographed and executed relocation of corporate headquarters, including datacenter build out and transport

Implemented various compliance frameworks PCI, DNC/TCPA, CCPA, etc.

Transitioned workforce of to all remote operation during COVID without disruption to business MS Dynamics CRM + NAV, C#, ASP.NET, SQL, Hyper-V, RabbitMQ, SIP/VoIP, Avaya, Cisco, Dell, Azure linkedin.com/in/erinloy github.com/erinloy crazydogventures.com Rocket Lawyer, formerly Acendi Interactive San Francisco, CA Vice President of Engineering (DTC, SaaS, legal document platform) 9/2005 – 2/2011

Built and scaled rocketlawyer.com to $20M ARR

Multiple roles and scales: Founding Engineer, Director, VP

Owned all technology, software code, operations, equipment, security, tooling, etc.

Principal architect and codebase contributor

Principal owner of infrastructure datacenter operations

Hired and led hybrid team of ~15

C#, ASP.NET Web Forms, SQL Server, VMware ESX, Colocation, Cisco, AWS cloud COSMI Corporation Novato, CA

Senior Software Engineer (software publisher, various retail desktop software titles) 8/2004 – 9/2005

Revitalized the “Print Perfect” desktop publishing software product line with improved UI and new features

Enhanced “Learn to Speak” language learning product line with new features and experiences

Enhanced “Home and Business Lawyer” desktop software with new features and content updates

Automated build and packaging of product and content C++/MVC, Pascal/Delphi, SQL Server, InstallShield, Perforce, CruiseControl CI/CD, NAnt Broderbund Software, The Learning Company, Riverdeep Novato, CA Software Engineer, OEM (software publisher, many retail desktop software titles) 8/2001 – 5/2004

Developed software for distribution by OEM channel partners such as HP and Dell

Lead engineer for the Learn to Speak series of products (Spanish, French, English)

Contributor to integration of “The Print Shop” with .NET runtime (featured in a Microsoft keynote)

Maintained internal language engines, frameworks, and toolkits

Contributed to development of internal Actor-like framework

Lead or contributing engineer on many retail software titles (some new, some existing), including:

“Brochures, Newsletters and More”, “Media Shop”, “Broderbund Digital Studio” (2.0), “3D Home Design” (5.0 and 5. 1),

“3D Home Interiors” (2.1), and more.

Created “WebReg”, a configurable customer registration module, shipped on all products throughout company

Build and integration engineering for many software products

Implemented time limited product trial system with advanced security for several products C++/MVC/ATL/Win32, InstallShield, Perforce

Next Level Communications Rohnert Park, CA

Programmer/System Administrator, Test Engineering (metro fiber optic networking, IPTV) 9/1998 – 4/2001

Intern on System Verification team, then hired as programmer/administrator by Test Engineering department

Worked on “fiber to the curb” equipment and platform that delivers phone, Internet, TV to homes

Designed stress, functional and acceptance tests for audio, video, Ethernet, ATM, MPEG, and VDSL devices

Automated functional test and firmware programming in manufacturing

Experienced life during a “dot com” era tech IPO LabWindows/CVI, MSVC++, VxWorks, Oracle, Solaris/Linux, TCL/TK Ross-Holm, Inc. Petaluma, CA

Lead Assembler and Electronics Technician (dairy equipment manufacturing) 4/1995 – 6/1999

Automated equipment assembly, refrigeration, electrical control systems, analog electronics

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