Agile Project Manager with Technical Marketing Enterprise Experience

LATIFAH A. BOLDON PLANO, TEXAS

ad5u7h@r.postjobfree.com 469-***-****

Career Summary

A data-informed strategist, personable Team Lead and driver of seamless transformation & change prolifically enhancing the customer experience. Deep experience in workflow optimization, complex project management, mindful UX/UI design & empowering CRM. Fiercely protective of brand integrity & sensitive data yet inviting technical integration & innovative marketing. Most notable for providing digestible summaries on intricate activities, like omnichannel loyalty program launches, global product introductions, leading historical acquisitions, performing change implementation in both B2C & B2B environments. An understanding of business needs, traditional & modern methodological adaptations of Waterfall, Agile, & Six Sigma effectively drive growth and generate brand awareness.

CORE SKILLS —

Work EXPERIENCE

Digital Asset & Big Data Management

Task Tracking & Prioritization

Cross-Functional Team Leadership

Governance & Compliance

Strategic Planning & Implementation

Resource & Change Management

KPI Tracking & OKR Achievement

Creative/Copy Review & Approval

SDLC/Scrum/Agile/Kanban Utilization

Data Reporting, Analyses & Visualization

User Acceptance & QA Testing

SOP & Workflow Streamlining

Celebration & Acknowledgement!

Project Management Tools

Programs: ASANA, CONFLUENCE, JIRA, AXURE,

SALESFORCE, TRELLO & SLACK

Adobe: WORKFRONT, EXPERIENCE MANAGER. BUSINESS INTELLIGENCE & ANALYTICS,

Microsoft: PROJECT, SHAREPOINT, AZURE, TEAMS, OFFICE SUITE, OUTLOOK & ONENOTE

Experience:

MARKETING DIRECTOR • THE IRAS FOUNDATION

Board of Directors, Member • DEC 2023 – PRESENT 2024

Thought Leader and owner of The IRAS Foundation and its managed artist marketing strategy, and messaging initiatives to significantly increase brand visibility and artist exposure in maintaining alignment with our core mission utilizes optimized media mixtures to promote projects events talent and foster community engagement in DFW. Directing and managing teams of marketing professionals, nurturing a culture of creativity and collaboration, while emphasizing professional growth through regular reviews and development opportunities.

MARKETING PROJECT MANAGER III • NEOGEN CORP

Marketing, Acquisition Integration • SEPT 2022 – OCT 2023

Led the Acquisition & Merger initiative to integrate 3M healthcare's Food Safety brand portfolio, including hygiene monitoring products, collateral, customer data, and marketing talent into Legacy Neogen. Facilitated the transfer of historical data and ensured the continuity of operations post-acquisition. Successfully closed the project by managing data and knowledge transfer activities, including software training for new talent on Workfront and campaign structuring for Management.

FOOD SAFETY SCRUM MASTER • 3M

Global Marketing, FSD • OCT 2021 – SEPT 2022

Dual role, FSD PM & Agile Coach/Scrum Master, ushered in transition over to Agile techniques environmental hygienic monitoring, hygiene maintenance & new product introductions campaigns, targeting international food manufacturers for 3M Global Food Safety. Fostered Agile/Scrum adoption, educating working teams in collaboration with agile experts, oversaw high-value projects on time and within budget, to reach & support continuous improvement and new business practices.

INTEGRATED Marketing PROJECT MANAGER • 3M

Global Marketing, HealthCare • JUNE 2021 – OCT 2021

3M Global MC Integration Lead PM: Created efficiencies to streamline work ingestion, centralized intake. Determined approval of requested work, engaged assigned resources, delegated tasks to cross-functional team members & organized SME collaboration. Shared weekly status report of project health with stakeholders. Managed schedule and coordination of critical meetings, documented project mishaps & milestones, plan deviations and deliverables A. Proactively took part in strategy & digital asset development, execution work, and audited implementation for compliance, sharing key results and encouraged continual improvement.

TECHNICAL PROJECT MANAGER • JCPENNEY

Marketing, Customer Loyalty • DEC 2016 – NOV 2020

Oversaw activities involving Loyalty systems &, serving as an intermediary for various technology teams, CRM, sales & 3rd party loyalty partners. Managed loyalty projects for increased member engagement, enrollments and shopping frequency, improved customer experience and secured technical alignment with a renewed JCPRewards messaging omnichannel strategy from direct mail to .com. Collaborated with IT to document business requirements & support a loyalty program with 50MM distinct customers (30MM 12mo active).

EDUCATION —

BAYLOR UNIVERISTY

B.A. in Marketing & PR Journalism GRADUATED MAY OF 2014

CERTIFICATES —

GOOGLE BY COURSERA

Google Project Management Professional Certification

Google Career Certificates • Completed February 2024

Applying Real-World Project Management (Capstone)

Google Career Certificates • Completed December 2023

Agile Project Management

Google Career Certificates • Completed November 2023

REFERENCES AVAILABLE UPON REQUEST

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