Social Media Project Management

Elise Fauvre Burke

***** ** ******** ** ********, OR, 97225 (503) 459 - 7545

Award winning communications executive focusing on the healthcare and software sectors

Over 15 years of internal and external communications experience, brand development, reputation management, strategic communication planning, crisis comms, media training, earned and paid media, TV, influencer social media affiliate partner campaigns through an EDI and BIPOC lens Managed multiple crisis communications projects which include working with the legislature, Governor’s office and state health agencies to deliver internal and external messaging for brand reputation management. Managed teams in office and remotely.

Former NIKE executive said about me:

I am the CoFounder and CEO of BALA Nursing Footwear, a Portland based company that makes performance footwear for healthcare professionals. Elise's resume checks all the boxes for a Comms leader, but what truly separates her from anyone I've worked with is the way she shows up as a human and adds to the culture and team that truly make an organization special. Elise joined in Summer 2021 immediately after some unfortunate circumstances led to negative PR on social and mainstream media. Elise demonstrated her media expertise immediately, defining internal communications strategy and guiding us through one of my most difficult moments brand reputation during a media crisis. Elise is an innovative self-starter who can run with key projects with little oversight. She single handedly opened partnerships with national organizations while also launching a grassroots influencer program and developing internal communication protocols. Elise was also a fantastic teammate who added to our culture and built strong bonds with our team. She elevated everyone around here!

In my three years running a startup I've learned that it's truly the people and their character that elevate an organization to its potential in good and bad times. I have complete confidence that if you hire Elise she will exceed your expectations and elevate everyone around her. —Brian Lockard

EXPERIENCE:

Director, Student Success, Warner Pacific University (Portland, OR) 2023 - present

• Recruited from my partnership working with WPU while at BALA Footwear to rebuild the entire Career Services and Student Success division. Internal and external communications management, career counseling, partner outreach working with the entire university administration to build out better communication plans and programs to increase student enrollment outcomes Director, Internal and External Communications, BALA Nursing Footwear

(Portland, OR)

2021 - 2023 (company sold to Caresmatic in Santa Monica)

“Company grew from $0 - $7M before company was purchased which included Elise leading all communications and branding initiatives. Over 60% of BALA revenue came from direct and organic traffic, driven by Elise’s communications contributions while handling crisis communications and serving as an advisor to the Founders,” Brian Lockard, Founder and CEO of BALA Footwear.

• Branding + Partnerships: Through new organic strategic internal and external communications plans built healthcare network to develop opportunities with medical colleges, healthcare providers, hospitals, American Nursing Associations for on-going sales and branding opportunities and affiliate influencer channels. Developed and ran educational events, retail new store openings, bulk sales and internal and external branding. Mentored junior staff, advisor to Founders and board.

• Activation/Education: Built first “nurse student influencer program” on college campuses to education the next generation of customers on wellness tips

• Public Relations: Crisis communications, develop annual communications strategy, objectives for rapid growth, vet and manage outside PR Agency

• Mentor and advise Founders for the purposes of crisis communications, social equity campaigns, community partner development, national speaking, podcasts, awards earned media interviews for former NIKE Founders: placement with KGW, Portland Business Journal, Oregonian, Oregon Business Magazine, Portland Monthly magazine

Director, Internal and External Communications, CareOregon Healthcare

(Portland, OR)

2018-2021

• Strategic Branding: managed department staff out of 1,000 employees, largest Medicaid insurer in Oregon, 500,000 members. Oversaw internal and external communications for 7 lines of business, marketing Agencies, reporting to Chief of Staff and CEO. Developed annual strategic branding communications plan with the EDI objectives across the state.

• Public Relations: earned media: national coverage in print/radio/ television, speaking opportunities, awards, articles, community giving grant program, events, social media, advertising

• Crisis communications, social equity campaigns, community partner development, EDI and BIPIC programs and worked with the Oregon Health Authority, statewide hospitals and Governor’s office during COVID to ensure all residents got vaccinated

Director, Internal and External Communications, BlueCart Software

(Mountain View, CA)

2016 - 2018

• Reporting to the Founder of this software start-up to build out strategic brand communications programs for aggressive global sales growth and branding. Scaled during two rounds of VC funding. Worldwide event management: 100% growth in social media followers, 15% consistent increase in email campaigns, 28% increase in web traffic, 10x increase in leads from digital advertising campaigns. Working with Sales, CEO and HR to develop internal communication protocols to build out customer journey campaigns and branding to increase web traffic, media digital content exposure and sales

• Crisis communications and best practice methods and training

• Manage programs and budget, internal team of 5 and external PR Agency: press releases, case studies, media outreach (print, radio, TV, digital) trade shows, webinars, email drip customer journey campaigns, newsletters, blogs, Ebook series, new website for purposes of conversation, awards, speaker engagements, web traffic and social media advertising, SEO, SEM VP, Marketing, Sync Marketing and PR Agency (Portland, OR) 2013- 2015

• Responsible for building digital marketing agency’s brand and internal communications development. Developed and executed marketing, events, public relations and sales campaigns and media relations and internal communication campaigns

• Lead strategic planning, public relations, marketing, community relations which results in a 25% increase in new clients and 100% existing client retention

VP, Public Relations, McBru Public Relations Agency (Portland, OR) 2012- 2013

• Direct new business development and public relations programs to increase brand awareness. Event campaigns and management: Intel, InFocus, McAfee

• Public Relations/Marketing: Directed and secured speaking opportunities, awards, articles, trade shows, social media expansion and digital branding

• Reported to the CEO/Founder as part of the executive team Sr. Director, Public Relations, GreenPrint Technologies (Portland, OR) 2006 - 2012

• Launch : Build brand through Lead new growth and built brand from the ground up. Ran worldwide communications programs, events, business development for B2C and B2B customers. Wrote customer success stories, press releases, case studies

• Press: Lead internal and external media relations. Built a household name through product messaging, media outreach and industry analysts such as WallStreet Journal, New York Times, CNN, NPR, Inc. magazine, WIRED

• Brand Development: Ran marketing programs, speaker opportunities and “Best Emerging Technology” from Gartner Group

• Business Development: NIKE, Xerox, Sony, Wells Fargo, Wal-Mart

• Management: Mentored staff and messaging for analyst and stakeholders

Director Communications, Connective DX Agency (Portland, OR) 2010 - 2012

• Managed internal and external communications, events, partner relations, corporate messaging, campaigns for clients such as Columbia Sportswear, OHSU, Mt. Hood Meadows, FoodHub, Google, NIKE, ZipCars, Intel

• Managed outside industry analysts and PR Agencies EDUCATION/AWARDS

BA. Rhetoric and Communication/English, University of Oregon (1987- 1991) Communications Board Member, Saturday Academy, Portland (2023 - present) PRSA: Public Relations Society of America “PR PROFESSIONAL” (2009)

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