Content Marketing Expert skilled at refining company stories

Chris Bucholtz

Content Marketing Leader – SaaS Solutions

Alameda, CA 510-***-**** ad5t0l@r.postjobfree.com www.linkedin.com/in/chris-bucholtz-content-marketer/

Forward-thinking brand and content leader with proven success defining and executing comprehensive strategies that shape the identity of rapidly growing organizations. Identifies opportunities at the strategic and tactical level to improve connections between creators and audiences, establishing brands as trusted innovators to drive continued market growth. Partners with leaders across business functions to ensure consistency across all touchpoints and alignment with larger organizational goals.

Core Expertise

Brand Strategy, Messaging & Positioning – Cross-Functional Leadership – Editorial Leadership – Content Analysis & Optimization

Thought Leadership Positioning – Stakeholder Engagement – Customer-Focused Storytelling – Team Development

Professional Experience

CREATIVE SERVICES DIRECTOR / SOLUTIONS CONTENT DIRECTOR Anaplan San Francisco, CA 2022 – 2023

Transformed the complex software organization’s approach to content production and marketing within a newly-created leadership role, aligning a team of seven to produce long-form, short-form, and graphic content. Shifted existing strategies and frameworks to prioritize customer engagement and understanding, positioning the company for success across 11 industry markets.

Established a new brand playbook, aligning agency partners and internal teams on the brand’s core value proposition and visual style. Transitioned brand messaging to focus on customers’ problems and promoted a customer-first mindset.

Selected and guided a team of four to consolidate and optimize content across four distinct categories, streamlining the transition from a horizontal sales strategy to an industry-focused sales strategy. Ensured the delivery of 24 pieces of content representing the company’s redefined messaging while aligning team on new processes within three months.

Refined the function’s content approval process, rewriting internal processes and creating new best practices to proactively reduce time spent on edits and rewrites – improved the customer journey while increasing efficiency by up to 300%.

Optimized the brand’s digital presence, executing an SEO strategy for the brand’s corporate blog and soliciting contributions from business partners across the Anaplan ecosystem.

DIRECTOR – CONTENT MARKETING Xactly Corp. San Jose, CA 2020 – 2022

Created and implemented a unified approach to content marketing for the leading SPM and revenue intelligence provider, collaborating across teams to ensure alignment with larger organizational goals. Led a multidisciplinary team of four to develop and launch video, graphic, and long-form content, driving engagement and lead conversion across channels.

Redesigned and consolidated existing content, identifying opportunities to enhance the brand’s evolving value proposition, including the redesign of the company’s website and executive pitch decks.

Implemented consistent creative workflows based on customer personas, increasing content output by 50% and enabling the marketing team to exceed its goals by 25% within one year.

Facilitated strategic discussion with executive stakeholders to clarify the brand’s public-facing value proposition, discovering and applying strategies to enhance the brand’s relevancy and encourage customer adoption.

DIRECTOR – CONTENT MARKETING NewVoiceMedia (Acquired by Vonage) San Francisco, CA 2018 – 2019

Built the cloud contact center start-up’s content marketing vision from the ground up, owning all stages of planning, development, and execution across sales and marketing collateral.

Overhauled the company’s existing content library to align with its new brand identity – established a new brand voice and value proposition, creating a content calendar and customer personas to inform evolving tactics and increase sales leads by 15%.

Published thought leadership across multiple new channels, including the company’s Dreamforce initiatives and the thought leadership magazine CONVO, enhancing brand storytelling and creating new avenues for business development.

SENIOR MANAGER – GLOBAL COMMUNICATIONS Cloudian San Mateo, CA 2017 – 2018

Oversaw the strategic vision of the storage start-up’s communications programs, driving the development of creative and research-based content to enhance the impact of thought leadership, customer marketing, public relations, and social media strategies to reach audiences in AI/ML, broadcasting and government. .

Established and refined performance metrics for all communications programs, creating measurable goals for success to guide continued campaign development and create consistency across diverse content strategies.

Enhanced the impact of the company’s customer marketing program, cultivating testimonials and stories from high-profile customers to drive engagement during large-scale events, including the National Association of Broadcasters (NAB) show.

DIRECTOR – CONTENT MARKETING CallidusCloud (Acquired by SAP) Dublin, CA 2014 – 2017

Established the content marketing strategy for the $365M SaaS organization, expanding the capabilities and reach of diverse communications programs, including content marketing, analyst relations and public relations. Created a unified voice across thought leadership, executive communications, PR, blog, and social media content, improving brand visibility and positive perception.

Built the organization’s analyst relations program, assembling leaders across business functions to streamline the submission process for high-profile reports. Led Callidus to leaders’ positions in the Gartner Magic Quadrant and Forrester Wave.

Increased organic mentions across press publications by 300% through dedicated public relations efforts – established the company’s awards program and large-scale thought leadership events, positioning Callidus as an engaged industry contributor.

Earned the company consistent recognition for innovation in the field, supporting a 3x increase in operational growth and its eventual acquisition by SAP.

DIRECTOR – CONTENT MARKETING Relayware Jersey City, NJ 2013 – 2014

Established the company’s content marketing program from the ground up, overseeing all aspects of strategic planning, content production, and internal communications. Aligned senior leaders across the organization around evolving creative and business goals, identifying the brand’s core value proposition and directing customer acquisition strategy while driving content creation.

EDITOR IN CHIEF SugarCRM Cupertino, CA 2011 – 2013

Established and refined the company’s content marketing plan, driving the editorial strategy for the CRM Outsiders blog and content marketing program. Built a focused analyst relations program to enhance brand performance across market research reports, earning leader positions in Gartner Magic Quadrants and Forrester Waves.

EDITOR IN CHIEF Aplicor Inc. Remote Office 2009 – 2011

Developed and launched the cloud-based software company’s content marketing website, delivering over 125 articles within 16 months to position the brand as a leading authority and educate diverse customers on emerging CRM and ERP platforms.

SENIOR EDITOR Tippit Inc. San Francisco, CA 2007 – 2009

Directed the editorial strategy for four vertically-oriented business and technology sites, leading a team of eight to create targeted digital content based around an advocacy-driven approach to journalism. Built relationships with industry thought leaders to improve brand authority while successfully ensuring the on-time, under-budget delivery of diverse publications.

Additional Experience

Led a team of nine freelance writers and art directors to engage 48,000 readers monthly as a creative and production leader for Semiconductor Manufacturing Magazine, guiding its evolution into an industry-renowned publication.

Cultivated over a decade of journalism experience as a regular editor, reporter and writer for diverse publications, including CRM Buyer, CMS Wire, HP World, CRM Buyer, and Telephony Magazine.

Authored and published five books detailing the narrative history of World War II aviation, most recently P-51 Mustang: Northern Europe, 1943-44 (2021).

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