Marketing Manager & Strategic Marketing Professional

Integral in achieving an *% YOY sales growth and bolstering market share in key segments of refrigeration manufacturing.

Key contributor in the go-to-market strategy and execution of product launches and product road mapping Leading 'Save Your Kitchen', ‘Show Us Your Traulsen’, and product launch campaigns to record-breaking heights in submissions, leads, and web traffic for the year. Assisted in launching ITW Traulsen’s new product warranty and managed the brand campaign in Q3 and Q4 of 2023

Successfully increased social media followers by 25%, impressions by 80%, and engagement by 60% through a strategic content plan within one full year

Drove over 80% increase in website traffic, user visits, and event count via organic digital strategies. Enhanced brand presence and customer engagement across digital platforms, significantly contributing to market positioning and sales growth.

Helped oversee the redesign and publication of spec sheets and additional marketing collateral, completing an expected three year project in seven months

ad5s5u@r.postjobfree.com 940-***-**** linkedin.com/in/preston-rios-4962a2b5/ Dallas/Fort Worth Metroplex WORK EXPERIENCE

Marketing Communications Manager

Illinois Tool Works (ITW) NYSE: ITW

February 2023 - Present Fort Worth, Texas

Summary: Leading the development and execution of comprehensive marketing strategies, aligning with business objectives and enhancing brand positioning. Skilled in steering digital marketing initiatives, including website optimization and social media campaigns, while maintaining brand consistency across all platforms. Demonstrating proficiency in cross-functional collaboration, team leadership, and effective management of budgets and vendor relationships, contributing significantly to the growth and market positioning of the ITW Traulsen brand. ADDITIONAL EXPERIENCE

Digital Marketing, Events & Editorial Intern

D Magazine

May 2021 - January 2022 Dallas, Texas

Marketing Intern & College Brand Ambassador

Texas Rangers Baseball Club

January 2021 - December 2021 Arlington, Texas

Responsibilities

Conducted market research; developed and executed potent social media campaigns by promoting ticket sales and exclusive offers on social media channels

Crafted key promotional assets, enhancing brand outreach Collaborated cross-departmentally including season ticket sales and sponsorships.

Responsibilities

Produced magazine stories for both print and digital platforms, including fact-checking and proofreading before final editions were printed or published.

Drove engaging social media content and follower interactions. Organized promotional executive events and aligned closely with sales and design units for unified editorial and marketing campaigns. EDUCATION

Bachelor of Arts - Journalism, Digital & Print Media University of North Texas

Denton, Texas

PROFESSIONAL ORGANIZATIONS

ITW Young Professionals Network - Communications Chair ITW Latino Hispanic Network

Texas Young Professionals

American Marketing Association

VOLUNTEER OPPORTUNITIES

SparkShop

United Way Tarrant County

Traulsen Factory Safety Regulatory Committee Leader CERTIFICATIONS

Google Data Analytics Professional

Google Project Management Professional

HubSpot Academy Inbound Marketing

HubSpot Academy Search Engine Optimization

Diversity, Equity, and Inclusion Best Practices for Managers Summary: Contributed to developing and executing diverse marketing campaigns, adeptly managing the annual marketing budget. Oversaw website content and email campaign coordination, aligning with brand standards for effective communication. Demonstrated versatility in balancing social media strategy, content creation, and digital analytics, supporting a cohesive and engaging online presence for the organization. Instrumental in achieving a 15% membership growth from January 2022 to January 2023 through a strategic membership communications plan. Drove a 40% year-over-year increase in event attendee totals. Co-founded the BOMA Greater Dallas Diversity, Equity, and Inclusion Task Force, contributing to organizational inclusivity. Managed an organic social media content plan, resulting in a 221% rise in impressions, a 195% increase in engagements, and an 80% boost in post-link clicks. Enhanced website traffic by 70% YOY, in users, page views, and event count, attributed to the effective organic social media content plan and membership communication strategies.

KEY PROFICIENCIES

Adobe Creative Cloud

CMS Management

CRM Database Management

Digital/Social Advertising

Email Marketing

Microsoft Office Suite

HubSpot

Paid & Targeted Advertising

A/B Testing

Social Media Management & Publishing Tools

Google Ads, Google Analytics, Google Suite

PPC, SEO & SEM

Influencer Marketing

Agency Management

Preston Rios

Marketing Manager & Strategic Marketing Professional Ambitious and a self-starter, my experience includes enabling a solid strategic focus on crafting and executing comprehensive go-to-market strategies that align with business objectives, enhance brand presence, and help drive demand among customers. I am known for my ability to foster seamless cross-functional collaboration, lead teams effectively, manage budgets, and vendor relationships. My contributions have played a pivotal role in driving tangible market share and enhancing brand recognition within each industry I’ve worked in. Marketing Communications Manager

Building Owners & Managers Association International January 2022 - January 2023 Dallas, Texas

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