Marketing and Brand Manager
Resume:
Education Market Research: Conducted in-depth market research in Florida's competitive real estate market. Identified lucrative opportunities for different groups of investors. Property sales and acquisitions represented $200M + within the The Coloney Group for 2023. Branding: Successfully re-branded all social media channels for TCG, ensuring a cohesive and engaging online presence. Just in the first week 1K followers were achieved. Spearheaded the development of a comprehensive 2024 marketing plan, integrating digital marketing, traditional marketing, and meet-ups to drive brand awareness and sales growth.
Strategic Marketing: Developed compelling marketing campaigns for real estate investment portfolios. Implemented cutting-edge software for the Renart Group property management solutions, which boosted customer satisfaction ratings and reviews, increasing performance by 50%. Communication, Marketing & Brand Strategy: Crafted and designed brand identity to enhance market appeal. Implemented all online platforms, optimizing brand visibility and engagement. Played a pivotal role in securing five new customer acquisitions for GK365. Start-up Set-up & Management: Created a new brand with The Office Lunch & successfully secured contracts (WeWork, Spotify, Airbnb). Achieved annual net sales gains of +50% for three years. MBA
Contact
Phone
ad5s23@r.postjobfree.com
Fort Lauderdale, FL
Address
Alejandro Saenz
M a r k e t i n g M a n a g e r / C r e a t i v e & B r a n d S t r a t e g i s t Experience
2017 - Present Marketing Consultant - The Coloney Group, Renart Group, GK 365 & The Office Lunch Consulting Services
Babson College
Unv. Iberoamericana
BBA
2006-2008
1999-2003
English
Spanish
Certificates
Language
2010 - 2016 Marketing & Brand Manager - Cinepolis USA Cinepolis
Brand Launch & Development: Successfully launched the corporate Cinepolis office in the highly competitive U.S. market. Pioneered the development of the U.S. brand from inception, overseeing all creative, brand, and marketing aspects.
Team Leadership & Expansion: Effectively led & managed a team of over 1,000 employees cultivating a culture of innovation and excellence to establish brand recognition within the U.S. Spearheaded the successful launch of 8 theaters in the US market, each surpassing projected box office sales targets. Market Research & Content Creation: Coordinated market research & consumer insight studies using Nielsen data to optimize pricing, brand positioning, communication strategies, and competitive analysis. Conceptualized and produced a brand-focused commercial, which was distributed across multiple platforms (TV, social media and in-theater screens). Marketing & Sales Strategy, Campaigns & Event Planning: Crafted and executed impactful marketing campaigns - digital & traditional channels - resulting in a remarkable ROAS exceeding 300%. Introduced
& managed the Private Screening Event Program targeting studios and celebrities & the Corporate Sales program, driving an annual sales increase of $1.5 million. Pioneered a highly successful Loyalty and Gift Card program, achieving sales surpassing $2 million annually with an impressive growth rate of 15%. Agency & Public Relations Management: Negotiated & managed partnerships with media entities, yielding an organic media value of $4.5-$6 million annually. Collaborated with The Food Network on an episode feature that significantly amplified brand exposure. Oversaw the strategic partnership with an ad agency for brand positioning and campaign execution. Implemented a pre-show advertisement program, boosting revenue by 10%.
Digital Innovation & Efficiency: Engineered and launched a user-friendly app and website for F&B pre- ordering, resulting in a notable 40% increase in F&B sales while improving operational efficiency.
*Additional work
experience on my Linkedin.
*In progress
2009 - 2010 Brand Executive - Cinepolis Mexico
Brand Strategy & Media Agency Management: Led the conceptualization and execution of the company’s brand pillars and communication strategies in collaboration with the media agency. Developed SOWs and creative briefs for branding projects, optimizing media strategies to enhance campaign effectiveness and budget efficiency.
Content Creation: Contributed to the management and production of four commercials for the luxury movie theater brand in Mexico, leveraging creative insights to deliver impactful and memorable content.
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