Social Media Digital Marketing
Resume:
Tatiana Gavilanes
**** **** ** *** *******, FL **018
305-***-**** ad5rvs@r.postjobfree.com
https://www.linkedin.com/in/tatiana-gavilanes-43230628/
Experienced digital marketing professional with 7 years’ experience in Programmatic Trading, SEM, SEO, social media, and Account Management. I’ve worked in companies across US and LATAM and in different industries including but not limited to Car Rentals, FMCG, Airlines, Health, Resorts and Cruises Lines. I am very passionate about every aspect of digital marketing, I consider myself to be a highly detail oriented, disciplined, and experienced team leader that is looking to contribute my skills to an ambitious organization.
EXPERIENCE
Paid Media Manager
HLK
Miami, FL
March 2021-January 2023 (Laid off)
●Programmatic campaigns management (DSP and inventory management) in DV360 and Basis DSP’s for a variety of channels: Audio, Video, CTV, Native and Display
●Day-to-day management of clients advertising campaigns
●Managing accounts and key relationships
●Marketing project management
●Executing integrated marketing campaigns
●Digital strategy development & management
●Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
●Search and Paid Social media campaigns management
●Team Lead
Senior Digital Trader
Havas Media
Miami, FL
June 2020-March 2021
●Programmatic campaign management (DSP and inventory management) in DV360 and Basis DSP’s for a variety of channels: Audio, Video, CTV, Native and Display
●Publisher relationships management
●Managed PPC, Paid Social campaign
●Monitored performance and KPI's to identifying opportunities for improvement in performance & regularly reporting to management
●Scheduled daily post throughout various social media platforms
●Day-to-day management of client’s relationships
●Created and managed GDN and YouTube campaigns for different clients
Digital Marketing Manager
HealthCare Inc
Miami, FL
April 2018-June 2020 – COVID Layoff
●Billing Management
●Managed PPC budgets, while building & strengthening platform accounts & key relationships
●Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
●Paid social media and SEM Campaign Management
●Client Presentations
●Programmatic campaigns management
Senior Search Specialist
Worldmedia Interactive
Miami, FL
April 2015-Feb2018
●SEM account lead for high budgeted clients at Enterprise Rent A Car, Alamo Car Rental, National Car Rental, Resort World Bimini, Elite Island Resort
●Set client benchmarks, KPIs, and expectations on campaigns delivery and ROI
●Managed budgets daily to assure spend is accurate
●Day-to-day management of clients marketing and advertising campaigns using SEM tools
●SEM Strategy Development & Management
●Social Media Advertising & Strategy
●Social PPC campaigns
●SEM monitoring, analysis, and reporting
●Billing for all vendors and client
●Team Lead (7)
Marketing Specialist
Auto Agro Export
Miami, FL
April 2010 - April 2015
●Managed billing and invoicing for customer’s accounts
●Managed social media profiles: Facebook
●Managed SEM accounts
●Managed department budgets
●Monthly reporting to show accounts\ progress
●Social PPC campaigns
●Team Coordinator
Executive Assistant VTL Marketing
West Palm Beach, FL
Jan 2006 - April 2010
EDUCATION
●Associate Computer Administration at Compu Med College - 2007
●3 years English classes at MDCC. - 2008
●Barbara Goleman Senior High - 2001
●QuickBooks Course - 2014
CERTIFICATIONS
●Google Ads Search Certification
●Google Ads Video Certification
●Google AdWords Analytics
●Google AdWords Shopping
●Google AdWords Mobile
●DV360 Certified
●Facebook Ads Certified
LANGUAGES
English, Spanish
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