Public Relations Digital Marketing

Kenn Dixon, MA CDMP APR -Executive Level Communications

Dallas, TX 740-***-**** ad5rdt@r.postjobfree.com https://www.linkedin.com/in/kenndixon/ Innovative Leader Growing Revenue and Reach with Strategic Engagement Approaches Collaborative, persuasive, and articulate communication and public relations executive with progressive management experience, leveraging attention to detail, storytelling, problem-solving, crisis communications, and leadership skills in competitive and fast-paced environments to grow revenue and engagement. Differentiators include:

Leadership: Establishes positive cultures that attract and retain high-performing talent Innovation: Uses creativity to leverage technology and content to create new ways to engage Operational Excellence: Maintains track record in building more strategic and productive teams Core Competencies

Crisis Communication

Community Engagement

Project Management

Strategic and Corporate Communications

Coaching, Mentoring, and Training

Analytics

Digital Marketing Campaigns

Media and Public Relations

Marketing Strategies

Government Relations

Applications: Microsoft Office Suite (Word, Excel, PowerPoint), Facebook, Twitter, Instagram, TikTok, LinkedIn, Final Cut Pro, DaVinci Resolve, Adobe Creative Suite Industries: Non-profit, Higher Education, Medical, Healthcare, Local Government Professional Experience

Vice President of Communication and PR, Texas Conference of Seventh-Day Adventists 09/2019 – Present Non-profit with 1500 employees and $65M in revenue. Hired for expertise in PR, marketing, digital media, journalism, crisis communications, and customer service to progress team with innovative plans such as a mobile studio and digital content creation. Responsible for developing, integrating, and implementing a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. Reports to the President and CEO, managing a document printshop, full-serve video production studio, and mobile production studio for live events, overseeing a team of 12-16 employees and contractors with a $1.5M budget.

● Leadership: Improves employee engagement by fostering a high-performance, continuous improvement culture that values learning, innovation training, new skill acquisition, and a commitment to quality.

● Innovation: Increased giving by 30% ($50M to $65M) over 3 years, including COVID, by growing live video production capabilities and launching new public relations campaigns, producing 200K+ hours of content targeted to high-level audiences, including media and key influencers, that increased online engagement.

● Innovation: Grew senior leadership visibility by 80% by deploying new digital marketing strategies, including a live monthly show featuring the C-suite and a CEO talk show engaging staff via storytelling.

● Innovation: Accelerated new employee onboarding and decreased missed mandatory training by introducing AI via in-house media production to assist HR in streamlining mandatory policy updates and reduce dependency on limited HR resources.

● Innovation: Navigated 300+ churches through COVID-19 closures and reopening by creating best practices, then disseminating information via a website, holding live townhall information sessions for training local communication leaders on steps to reopening, and publishing a FAQ-Crisis Playbook.

● Operational Excellence: Improved prioritization, status transparency, and resource utilization by creating a project management process for the intake and execution of communication and PR projects.

● Strategy and Analytics: Leverages communication audits, surveys, online comments, and social media feedback to assess and inform a go-forward world-class communication and PR strategy to improve target audience reach and promote, enhance, and protect the organization’s brand reputation within Texas.

● Crisis Communications: Achieved FEMA’s (Federal Emergency Management Agency) certification in ICS- 100, including National Incident Management (IS-00100.c) and Incident Command System IS-00700.b. Kenn Dixon, MA CDMP APR Page 2

Adjunct Professor, Southern Adventist University 10/2023 – present Dedicated and experienced Adjunct Professor passionate about educating college students in the field of Public Relations. Combining comprehensive knowledge and industry expertise creates an engaging and dynamic online learning environment.

• Develop and instruct an online Public Relations course for undergraduate students, emphasizing strategic communication, media relations, and crisis management.

• Design curriculum, lesson plans, and assessment materials to ensure comprehensive understanding and engagement among diverse student populations.

• To enhance student learning and foster interactive class participation, use multimedia tools, including video lectures, discussion forums, and virtual simulations.

• Incorporate real-world case studies and current industry trends into coursework, providing students with practical insights and applications.

• Offer personalized feedback and mentorship to guide students’ academic growth and professional development.

Director of Integrated Marketing and Public Relations, Oakwood University 01/2017 – 09/2019 HBCU with 1,300 students and 200 staff. Hired to lead marketing, communications, and public relations campaigns. Served as Managing Editor for university publications, speeches, and new releases. Reported to the University President and Executive Director for Advancement, managing a full-service video production and broadcast studio with a team of 12-25 employees, contractors, and students and a $500K budget.

● Leadership: Elevated the customer experience and engagement by driving the adoption of storytelling across marketing initiatives.

● Leadership: Drove open communication and growth by creating a symmetrical communication structure and mentoring on customer service, conflict resolution, and interpersonal communication.

● Innovation: Improved university awareness and enrollment by 45% over 3 years by leveraging target market analytics to create and implement strategic marketing plans leveraging new digital and social media, such as a Virtual Reality (VR) tour to reach new markets.

● Innovation: Increased event attendance, student diversity, and stakeholder engagement by launching the university’s first-ever integrated digital media campaign, effectively integrating digital, print, signage, social media, websites, texting, and Over TV (OTT) advertising with corresponding workflows.

● Operational Excellence: Decreased public relations and marketing project life cycle on-time completion and delivery from 65% to 98% within the initial 7 months by establishing a strategic methodology for the creation, launch, and evaluation of PR and marketing campaigns due to no one evaluating program success and hence run the same programs over and over with the same results.

● PR Strategy: Grew the university's global reach by 500% by devising, developing, and implementing a public relations plan aligned to the university’s goals, markets, objectives, strategies, and tactics, fostering and cultivating key partnerships and relationships with news and media organizations.

● SME: Served as senior advisor to the university for communication and marketing research, evaluation, and practice, supplying critical expertise for a wide range of complex and interrelated activities, such as removing confusing jargon within print, digital, and media content across the university.

● Training: Created a compelling education opportunity for C-level suite executives to understand and comprehend public relations and marketing differences. Communications and Media Relations Director, Southwest Conference of SDA 08/2010 – 01/2017 Non-profit with 600 employees and $25M in annual revenue. Hired to manage all the 5-state conference's public relations, media, marketing, and branding, including digital media content for web, mobile, and social media networks. Reported to the President and CEO, managing a $200K budget and reach of 80+ communication leaders.

● Leadership: Grew skills via training in crisis communication, social media, branding, and marketing.

● Innovation: Improved brand awareness by introducing a mobile app in coordination with a rebranding campaign, a website redesign, and improved social media presence with consistent content.

● Operational Excellence: Drove adoption of video, social, and consistent branding across the region by creating a central resource database and annual training for leaders and communication departments.

● Strategy: Increased participation and engagement by 50% over 12 months at in-person events and improved effectiveness by 80% over 15 months in online event reach by improving production equipment, creating more engaging strategies to target audiences, and providing more relevant content. Kenn Dixon, MA CDMP APR Page 3

Principal, The Dixon Group LLC 08/2002 – Present

Freelancer and consultant for integrated marketing, digital content creation, crisis communications, PR, market research, business intelligence, and analytics for numerous small and midsized businesses.

● Leadership: Improved client visibility and spending by providing SMART strategies and objectives.

● Innovation: Integrated digital, video, and new media strategies into plans based on research of brand, culture, audience, and goals to deploy the right tactics for business success.

● Operational Excellence: Increased customer satisfaction by providing obtainable objectives while continuously improving existing processes to streamline service delivery effectiveness. Education and Certification

Certified Apple Final Cut Pro X Editor 2, Technology and Media Trainer, and Final Cut X Trainer 10.4 Certified Digital Marketing Professional (CDMP) - AMA Accreditation in Public Relations (APR) - PRSA

Certified Crisis and Risk Management Professional

Executive Communications Certification

FEMA ICS-100 Completion

Liberty University, Ph.D. in Strategic Media (expected completion 2026) Full Sail University, Master of Arts (M.A.) in New Media Journalism Oakwood University, Master of Arts (M.A.) in Pastoral Studies Washington Adventist University, Bachelor of Arts (B.A.) in Religion

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