Social Media Corporate Strategy

Vanessa Chong

***-** **** *** ********, NY ***** 347-***-**** ad5ra6@r.postjobfree.com

EDUCATION

The Wharton School, University of Pennsylvania Philadelphia, Pennsylvania

Bachelor of Science in Economics, Management and Operations, Information, and Decisions May 2025

Major GPA: 3.56/4.0

Honors & Awards: 2nd place at Ivy Swimming Championships, 2x record holder at Penn Swimming

Relevant Coursework: Corporate Strategy, Mergers and Acquisitions, Financial Accounting, Business Statistics, Game Theory, Microeconomics, Macroeconomics, Business Communication, Negotiations

ATHLETICS

University of Pennsylvania Women’s Swimming and Diving Philadelphia, Pennsylvania

Division-1 Student Athlete, Wellness Chair August 2021–Present

Devote 25+ hours weekly to meets, practices, and team activities in the winter and spring

Utilize teamwork, communication, dedication and quick decision-making from precise coaching

Competed on the Ivy League Championship Team, winning 5 medals and holding 2 school records

PROFESSIONAL EXPERIENCE

ClassUp New York, New York

Business Operations Intern July 2023-Present

Created email campaigns with open rates over 50%, resulting in an average of 37 new customers per email

Crafted marketing process and SEO improvements through weekly scheduled posts within multiple social media channels; increasing organic searches by 4.7% and 70,000+ engagements

Little Place Labs New York, New York

Corporate Strategy Intern June 2023-August 2023

Drafted investor presentation to highlight differentiated satellite software capabilities and implementation improvement opportunities for the U.S. Air Force; resulted in a $3MM+ Phase I research contract

Spearheaded 3 monthly digital newsletters and SEO improvements, yielding 10+ prospective investors

Conducted company-specific and industry research and performed comparable company analysis to determine Edge AI’s $1BN+ TAM; analysis influenced management’s pricing strategy for hardware/software products

Sidechat Philadelphia, Pennsylvania

Marketing Intern January 2022-April 2022

Performed a conjoint analysis to analyze how 1500+ undergrads utilized their social media compared to key competitors in the same landscape providing invaluable insight for future product development

Formulated and implemented a successful product launch plan that integrated innovative incentives and promotional offers, yielding more than 1000+ downloads on the inaugural day of release

LEADERSHIP EXPERIENCE

Wharton Asia Exchange Philadelphia, Pennsylvania

Professional Project Leader August 2022-Present

Organized and implemented a mentorship program matching WAX alumni with current members, resulting in 30+ pairings and increased awareness of professional career paths and opportunities

Arranged fireside chats with influential Asian figures like Jason Lee, founder of Jubilee Media

SKILLS, ACTIVITIES & INTERESTS

Skills: Microsoft, Excel, Powerpoint, Word, Hubspot CRM

Languages: Fluent in Cantonese, Conversational Proficiency in Mandarin, Basic Proficiency in Korean

Interests: Food Blogging on Beli, Bullet Journaling, Skincare, Badminton, Korean Dramas, Baking

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