Social Media Design System
Resume:
www.linkedin.com/in/chndnivrma
ad5qjf@r.postjobfree.com
Sunnyvale, CA
Designed the PlantDeck website showcasing the company’s products and services leading to a significant increase in consumer reach
Adopted a mobile-first approach based on findings from user research. Designed user flows, wireframes and mockups to ensure an engaging and intuitive user experience. Held design reviews to get all stakeholders on board with the proposed design solutions and adhere to project timelines.
Created a design system to provide consistency across platforms and on different products.
Conducted user feedback and usability testing to gather insights. Iterated on the information architecture and removed e-commerce functionalities to address logistics related business challenges.
Collaborated with development team to ensure accurate implementation of designs. Worked closely with cross-functional teams, providing design support for marketing and social media engagement.
Mentored junior designers.
WORK EXPERIENCE
Design Head PlantDeck Products & Services
Sr. Ix Designer Fulcrum Digital Inc.
Aug 2018 - Dec 2020
July 2015 - Aug 2018
Crafted the branding, website design, and promotional materials for the successful launch of SupplyDay - a comprehensive enterprise solution tailored for the Supply Chain Industry. Designed the website for the launch of CulinarySuite - a comprehensive solution for the Foodservice Business
Developed a design system as a central point of truth and implemented presentation templates for cross-functional teams, ensuring visual consistency in communication across all platforms.
Revamped the enterprise software for Picciano & Schahill, a US-based law firm. Created a design system that not only ensured design consistency but also facilitated the seamless reuse of elements in execution, optimizing efficiency and impact. Designed web pages and marketing materials for Rater8 - a US based healthcare reputation management company that helped connect with clients and network. Redesigned the alumni newsletter for SPJIMR, a Mumbai-based business school, that resulted in a significant increase in stakeholder engagement Conducted design reviews for the team, led trainings and mentored junior designers. SKILLS
EDUCATION
PROFICIENT IN
UI/UX Design (User Research,
Empathy Mapping, Information
Architecture, User Journey/Flow
Mapping, Prototyping, Usability
Testing)
Product Design (User Centered
Design, Design Thinking, Problem
Solving)
Branding and strategy (Graphic
Design & Illustration, Design
Principles, Typography, Visual
Hierarchy, Colour Theory, Print
Design)
Systems Thinking
Design Presentations
Collaboration & Communication
Agile & Design Sprints
Bachelor of Design (B.Des)
Batch of 2014
National Institute of Fashion
Technology, NIFT
Figma
Webflow
Sketch
Adobe Creative Suite (Illustrator,
Photoshop, Lightroom, Indesign)
InVision
CHANDNI V E RMA
Skilled UI/UX Designer with a Bachelor's degree in design (B.Des) and over 6 years of experience in creating impactful and user-centric design. Design portfolio website : www.designwithchandni.com P R O D U C T D E S I G N E R U I / U X
OTHER PROJECTS
Brand Communications Designer Cottstown Fashions Design Intern Arvind Lifestyle Brands
June 2014 - June 2015
Dec 2013 - April 2014
Designed branding materials, including logos and brand guidelines, ensuring consistency across all marketing collaterals
Created visually compelling marketing collaterals such as brochures, flyers, and infographics, effectively communicating key messages to the target audience Collaborated with cross-functional teams, including marketing, sales, and product development, to ensure alignment in messaging and branding strategies Styled and oversaw product photoshoots
Designed and oversaw production of trade show materials, such as banners, signage, and booth graphics, effectively representing the company's brand and message Stayed up-to-date with industry trends and design best practices, ensuring innovative and current design solutions
Designed the brand catalog and look book for the launch of Ed Hardy Women in India Redesigned the branding for Flying Machine Jeans for the 2015 Spring-Summer collection, to be reflective of the target audience
Created design patterns for Swarovski rhinestones for use on Denim customizations for Arvind’s customization venture CREYATE
Designed a Swarovski Rhinestone font for customers to have their initials on their customized denim
Led the design and presentation for my team's winning entry in a company-wide business idea competition at Fulcrum Digital's annual celebrations in 2017 Designed engaging internal training and mentoring sessions for communication, branding and design principles at Fulcrum Digital
Conducted webinar sessions for different business units within the organization while working at Fulcrum. Collaborated with multiple teams, oversaw design deliverables and smooth execution for the events
Designed the logo and branding for several startups including a photography company called Monks In Happiness, and a personal styling company called Aplomb Designed a vibrant and engaging campaign titled "My Heart Beats to the Clave" for the India International Salsa Festival, capturing the essence and excitement of salsa music and dance Coordinated with a local dance school to organize and host a successful belly dance workshop in college, handling all aspects of event planning, branding, and promotion within the college community
EXPERTISE
Proficient in wireframing,
prototyping, and user testing
Strong understanding of user-
centric design principles
Expertise in modern design
tools such as Figma, Sketch,
Adobe Suite, and InVision
Collaborative team player with
cross-functional collaboration
experience
Leadership capabilities in
leading brainstorming,
presentation and review
sessions
Giving and receiving
constructive design feedback
Experience in maintaining and
expanding design systems
Excellent problem-solving and
communication skills
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