Creative strategy Maximizing brand and product exposure

Calvin Chandler

Senior Creative Strategist Brand Marketer

347-***-**** ad5qh2@r.postjobfree.com Calvin Chandler SUMMARY

An experienced and versatile creative leader with 10+ years of experience in content creation, brand marketing, campaign direction, visual merchandising, and wardrobe styling. Skilled in driving traffic, spearheading third-party relationships, and crafting compelling brand narratives. Demonstrated ability in orchestrating impactful product launches, leading cross-functional collaborations, and elevating brand presence. View portfolio.

EXPERIENCE

Creative Director

Organic BrowNY

2019 - Present New York, NY

● Built an e-commerce website with creative copywriting, product landing pages (PLP), HTML, CSS, and segmentation, creating ease for UX and product visibility.

● Engaged with influencers to foster collaboration during the pre-launch hype phase of collection debuts. By leveraging their social influence and reach, created buzz resulting in expanded brand visibility, engagement, and sales by 500% per project.

● Managed external agencies for the production of campaign materials, ensuring projects were delivered on time and within budget.

● Directed visual style for key marketing materials, contributing to a 15% year-over-year gain in brand awareness

Content Marketing Manager

Snipes USA

2022 - 2024 Philadelphia, PA

● Initiated utilization of inventory management tools by implementing strategic merchandising techniques achieving 40% increase in product visibility and engagement.

● Collaborated cross-functionally and spearheaded direction for asset creation and omnichannel campaigns, raising WoW REV by 300%.

● Enhanced team efficiency by implementing new software tools, including Figma & Stylitics, leading to a 20% decrease in project turnaround times and +300% ROI.

Email Marketing Manager

SCOTCH & SODA

2022 New York, NY

● Developed and executed comprehensive email marketing strategies utilizing HTML and CSS to drive customer engagement, retention, and boosted revenue by 20%.

● Managed end-to-end email campaign production process, including strategy development, content creation, segmentation, copywriting, deployment, and performance analysis.

● Collaborated cross-functionally with marketing, design, retail, and e-commerce teams to align email marketing initiatives with overall marketing objectives and brand messaging.

● Managed email marketing calendar and ensured timely delivery of campaigns while maintaining brand consistency and compliance with email marketing best practices and regulations.

SKILLS

Brand Marketing

Digital Marketing

Content Development

Email Marketing

Visual Merchandising

Creative strategy

Communications

Adaptability

Innovation

Data Analysis Skills

Project Management

Adobe Creative Suite

CSS

CERTIFICATION

Digital Merchandising

Campaign Management

EDUCATION

Psychology

Sante Fe College

Gainesville, Florida

Field Marketing Manager

Archrival

2018 - 2019 New York, NY

● Established and maintained relationships with key partners, influencers, and local organizations to maximize brand exposure and engagement opportunities.

● Planned and executed experiential marketing events, including pop-up shops, product demonstrations, and brand activations, to connect with the community and showcase brand values.

● Analyzed performance metrics and KPIs to implement visual merchandising and measure the effectiveness of field marketing initiatives and optimize future campaigns, increasing B2C revenue by 25% per door. Wardrobe Stylist

Freelance

201o - 2018 New York, NY

● Developed innovative styling concepts to enhance brand exposure and engage audiences.

● Cultivated strong partnerships with brands to elevate marketing reach and visibility.

● Managed styling direction for photoshoots, videos, tours, and events to maintain cohesive and polished projects; Missy Elliott, Steve Aoki, Houston Fashion Week, Drake, V. Bozeman, Lil Kim, Waka Flaka and more. Intl. Creative Director

Bang Bang

2015 - 2017 Port of Spain

● Remodeled locations using visual merchandising, created a conceptual retail presence in each. This expanded traffic and sales by 300% per door.

● Collaborated externally creating marketing partnerships which maximized branding, such as photoshoots, video-shoots and other product placement opportunities.

● Coached in-store employees on visual merchandising techniques and mannequin styling.

● Partnered cross-functionally on sales promos and advertisements for store activations/events, generated a 400% YoY surge in revenue.

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