Social Media Digital Marketing
Resume:
LEXXI SULLIVAN
DIGITAL MARKETING MANAGER
D E T A I L S
ADDRESS
San Diego, CA
PHONE
ad5qga@r.postjobfree.com
L I N K S
S K I L L S & T O O L S
Social Media Strategy
Social Copywriting
Brand Tone & Voice
Social Campaign
Management
Team Management
Meta Business Manager
Meta Ads Manager
Pinterest Ads Manager
TikTok Ads Manager
TikTok Creator Marketplace
Sprout Social
Sprinklr
Hubspot
P R O F I L E
Passionate Digital Marketer with over seven years of experience effectively managing marketing strategies within various B2B and D2C industries, and an expert focus in Social Media Strategy.
E M P L O Y M E N T H I S T O R Y
Associate Director of Social Strategy, Power Digital Marketing
San Diego, CA
Mar 2022 — Mar 2024
• Oversees the execution of brand social strategies across all 50+ clients the department touches, in addition to personally leading strategy for 8+ clients at a time
• Manages department workflow, including a team of 12+ strategists, account managers, specialists, and virtual assistants
• Manages department RFP flow, including auditing potential client strategies, developing bespoke strategic recommendations, and communicating RFP responses to key stakeholders
• Expert in successful social strategies across Instagram, TikTok, Facebook, Pinterest, YouTube
• Stays current across social trends, best practices, and platform updates to drive competitive strategy, making adjustments as needed
• Reports on measures of success and KPIs to key client stakeholders that will inform their marketing strategies
• Develops & executes paid social boosting strategy, guiding strategies that support account growth, engagement, and awareness
• Innovates social platform strategies with flexibility to the demands of an ever-changing social landscape
• Copywriting across various brand voices and identities to establish clear and unique brand tone & voice
• Manage client relationships through timely and professional communications and proactive consultation
• Conduct potential new client outreach to support business growth
• Client experience: BarkBox, ThirdLove, Albertson's, Infinium Spirits (incl. Skrewball Whiskey, Templeton Distillery, Corralejo Tequila), and more.
• Industry Experience: Fashion, Pet, F&B, Hospitality, CPG, B2B, Healthcare Account Manager, Organic Social, Power Digital
Marketing
San Diego
Jan 2021 — Mar 2024
• Manage client relationship as main point of contact for 8+ clients at a time, maintaining effective communication and driving proactive digital strategy management
• Leads effective social strategy for 8+ clients at a time, across Instagram, Facebook, TikTok, Twitter, Pinterest, etc.
• Develops and maintain monthly social content calendars, including calendar outlines, copywriting, creative development, influencer & creator content curation, and editing process
• Communicates social strategy & performance into planning & reporting documentation for key stakeholders and client leadership
• Works directly with creative teams to guide social creative strategy and creative development
• Cultivates influencer & ambassador partnerships
• Ideates and executes social campaigns from A-Z
• Maintains an engaged community with meaningful interactions
• Manages the implementation and use of social planning, listening and analytics tools, as applicable
• Experienced with social planning & analytics tools, including Sprout Social, Brandwatch, Tagger, Whatagraph, Hootsuite, Later, Sprinklr, Dash Hudson, Google Analytics, HubSpot
• Manages creative edits within creative platforms, including Adobe Suite (XD, Photoshop, Lightroom, Illustrator) and Canva
Social Account Manager, Social Supply Co. San Diego, CA Mar 2019 — Dec 2020
• Managed client relationship & reporting
• Developed and maintained monthly Organic Social Calendars for assigned clients
• Managed full-funnel Paid Social strategies for assigned clients
• Directed creative development for organic social and paid social for assigned clients
• Client Experience: Hulu, Liquid Death, Eagle Creek, Guayaki Yerba Mate, Pair of Thieves, and more.
Marketing & Events Coordinator, Duck Foot Brewing
Co.
San Diego, CA
Jun 2016 — Mar 2019
• Full management of brewery digital marketing presence, including social strategy, email marketing, influencer/ambassador partnerships, brand partnerships, creative development, and website maintenance
• Event planning & execution, leading up to and during events E D U C A T I O N
B.A. English, University of San Diego San Diego
Sep 2013 — May 2017
With double minors in Sociology & Leadership Studies
Contact this candidate