Managing Director Retail Sales

BARBARA LANE-SNOWDEN

Email: ad5q5w@r.postjobfree.com

Phone: 901-***-****

Linkedin: www.linkedin.com/in/barbara-lane-snowden Location: Houston, 77011

WORK EXPERIENCE

The Lane Beauty Holdings LLC St Louis, MO

Managing Director, Data-Driven Growth September 2015- May 2023

● Led the development and delivery of innovative solutions to customers and clients, focusing on strategic planning, strategy development, and business performance improvement.

● Achieved a 20% increase in sales within the first year and established a sustainable growth trajectory.

● Collaborated with Retail Sales, Operations Management, and Retail Execution Teams to develop and deliver innovative solutions, including Product Distribution, Shelving, and Merchandise Optimization.

● Improved product visibility by 30% and increased sales by 15%

● Enhanced client strategies, leading to a 25% increase in client retention and a 10% growth in new client acquisition.

● Utilized data analytic tools to conduct needs analysis, determine project scope, and identify solutions, resulting in a 20% increase in project efficiency.

● Recognized as a subject matter expert in Retail Strategy in the CPG Industry, providing thought leadership and influencing revenue generation.

● Built and led a high-performing team, providing training, guidance, and motivation to ensure exceptional customer service

● Implemented effective marketing and promotional campaigns to attract and retain customers

● Create and publish content that built brand awareness, developed comprehensive marketing plan

● Fostered positive vendor relationships, negotiating favorable contract terms and managing procurement processes

● Analyzed RFQs, RFPs and RFIs to create proposal outlines and development plans

● Monitored proposal content to ensure compliance to RFP requirements, evaluation criteria, and technical requirements

● Created and maintained company’s Shopify ecommerce website LEADERSHIP AND PROFESSIONAL DEVELOPMENT

The Lane Beauty Holdings LLC St Louis, MO

Managing Director, Data-Driven Growth

● Strategic Planning & Development: Expertise in crafting and implementing strategic plans that align with business goals and drive revenue growth.

● Client Relationship Management: Proven ability to build and maintain strong relationships with clients, understanding their unique challenges, and delivering tailored solutions.

● Data Analytics: Proficient in using data analytic tools to derive insights, make informed decisions, and optimize strategies.

● Retail Strategy Expertise: Deep understanding of the CPG industry and retail trends, enabling the development of competitive and innovative strategies.

● Leadership & Team Collaboration: Demonstrated ability to lead cross-functional teams, ensuring alignment with project goals and timely delivery of results

● Proposal Development: Skilled in creating compelling proposals that highlight value propositions and drive sales The Lane Style House Various, CA

Owner (Design Portfolio on Linkedin) March 2011- September 2015

● Oversaw all aspects of Web Design, Logo Design, and Brand Design to ensure cohesive and impactful brand representation.

● Managed the brand by implementing effective Brand Management strategies, including Press Release writing and Media Pitching.

● Represented the company at Press Junkets, Trade Shows, and other industry events, strengthening brand visibility and client relations.

● Organized and executed high-profile press events to boost brand awareness and customer engagement.

● Conducted brand pitching to potential clients and stakeholders, securing new business opportunities.

● Implemented Email Marketing campaigns, utilizing skills in Email Design and CRM Marketing to optimize reach and engagement.

● Managed client accounts, focusing on Account Management and Contract Negotiation to ensure long-term business relationships.

● Utilized Graphic Design skills to create marketing materials, Press/Media Kits, and other brand collateral.

● Conducted Press Checks to ensure the quality and accuracy of printed materials.

● Managed Vendor Relations and Sourcing, optimizing supply chain and operational efficiency.

● Maintained Media Contacts and Relations to facilitate effective media planning and brand exposure.

● Led Web Production efforts, focusing on Web Optimization and Responsive Design to enhance user experience.

● Developed and executed Digital Media Planning strategies to maximize online presence.

● Conducted Computer-Based Training for team members to ensure skill development and compliance with industry standards.

● Specialized in Photo Styling to enhance brand image and marketing materials. The City of Victorville Victorville, CA

Account Clerk January 2005- January 2010

● Oversaw and participated in preparing, maintaining, and/or verifying a variety of accounting, financial, statistical records, ledgers, logs, and file

● Reconciled financial transactions including monthly vendor statements, credit card statements, fixed asset records, and billing and collections

● Coordinated the preparation of data and records for residential and commercial customer computer generated billing

● Resolved discrepancies

● Loaded and unloaded data recorders and edit meter read data

● Reviewed reports to ensure accurate billing records

● Assisted in the implementation of billing software and software updates, and tested accounts for accuracy. SKILLS & INTERESTS

● Skills: Microsoft Suite C-Level Executive Management Kaizen-Six Sigma CRM Google Suite Quickbooks Adobe Suite Braze Mailchimp HTML CSS+ Canva Microsoft Excel Business Management Sales and Marketing Business Marketing Regulatory Compliance SAM.gov Shopify Web Design SEO ChatGPT OpenAI

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