Senior Graphic Designer
Resume:
Eric Santucci
Graphic Designer
Napa, California
ad5pnu@r.postjobfree.com
ericsantucci.com linkedin.com/in/ericsantucci
I am an experienced creative with almost two decades of experience in various fields of production, design, and multimedia. I am also extremely detail-oriented and a great collaborator and team player. PROFESSIONAL SKILLS
Graphic Design - Photography - Packaging Design - Direct Marketing - Email Design Digital Design - Branding Identity - Motion Graphics Animation - Typography Composition - HTML and CSS - Color Theory - Social Media - Multi-Tasking - Detail Oriented Adobe Creative Suite - Adobe Animate, After Effects, Photoshop - Video Editing - Figma PROFESSIONAL EXPERIENCE
Creative Director, Designer, and Photographer - Eric Santucci Creative, Napa, California 01/2013 - present Digital, graphic, creative design, production, photography, and videography services. o Conceptualized new branding and packaging for a winery client, helping grow customer awareness leading to a 22% sales increase
o Directed photo and video shoots for social media including TikTok and Instagram resulting in a 15% increase in views and engagement
Art Director and Senior Designer -Naked Wines USA, Napa, California 11/2016 - 08/2022 Naked Wines is a Direct-To-Consumer (DTC) online wine retailer that produces and sells unique and exclusive wines available only through the Naked Wines website. o Directed and designed all creative projects including emails, print ads, mail collateral, webpages, web banners, as well as video and image creation for social media - expanding our new business growth by an average of 11% year
o Delivered seasonal brand and marketing campaigns annually, using data-driven marketing strategies to attract and retain a 300K customer base, selling nearly two million wine cases per year o Produced and designed packaged items such as promotional wines, and gift items like wine keys and bottle stoppers and created compelling art for standard and holiday shipping boxes o Directed photoshoots of seasonal promotional campaigns for the website, emails, and social media, which resulted in increased sales and customer retention season after season, year after year o Improved the look of the email campaign, as well as increased efficiency through standardized Figma modules - resulting in design and development time reduced by 75% o Accelerated the refresh and revamp of product and winemaker photography for the Naked Wines website ensuring the best, most accurate, and up-to-date imagery was used Email, Web, and Graphic Designer - TravelSmith, Novato, California 06/2015 - 10/2016 TravelSmith is an online retail company specializing in travel-related accessories and apparel. o Established the redesign and rebrand of TravelSmith emails, resulting in a clean, modern, user-friendly design that increased engagement by 25%
o Upgraded and modernized the TravelSmith.com website by performing regular updates, designing more attractive digital banner ads, shelf banners, and website imagery Art Director and Interactive Designer - Pacific Technology Solutions (PTS), Irvine, California 07/2012 - 02/2015 PTS specializes in interactive training materials for the automotive industry. 02/2005 - 02/2007 I had two separate periods in which I worked for the company. o Directed the creative team with the UI/UX design of interactive training for web and mobile o Established a standard animation style for all future design and development of digital training courses resulting in a much improved and easier-to-follow user experience o Directed graphic and logo design, print design, and production, creating contemporary streamlined, updated designs
Interactive Developer and Motion Graphics Artist - Ignite Health – Irvine, California 02/2007 - 05/2012 Ignite Health was a full-service creative design agency specializing in interactive web design and development for clients in the pharmaceutical industry.
o Created a motion graphics standard animation style for digital banners and website headers and graphics o Developed and designed interactive media such as animated headers, banners, and video players for pharmaceutical clients like Gilead, Genentech, and Eli Lilly and Company o Produced and edited videos with audio editing for client websites using Final Cut Pro, Adobe After Effects, and Adobe Media Encoder
Graphic Designer - Moonlight Design, Venice, California 04/2004 - 01/2005 Moonlight Design is a small, boutique design studio in Venice, California. o Directed the design and production of various projects including brochures, invitations, mailers, advertisements, and websites, as well as preparing projects for press EDUCATION
Bachelor of Science in Graphic Design -Art Institute of California - Santa Ana, CA Graduation 2003 Bachelor of Arts in Photographic Communications - California State University - Fullerton, CA Graduation 1998
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