Digital Marketing Communications

DAWNISABELLAPIERCE

Stonecrest,GA***** ad5p9h@r.postjobfree.com 678-***-**** LinkedIn

MARKETINGICOMMUNICATIONSIBRANDBUILDING

Results-focused,award-winning marketer with 15+years success developing effective strategies and comprehensive marketing communications plans to drive brand awareness and measurable business growth.Collaborative thought-leader who builds fruitful,cross-functionalrelationshipswithaprovenrecordofdrivingcustomerconnections,acquisition,retentionandrevenueat leading companies such as IHG Hotels &Resorts and the Burger King Corporation.Thrives in fast-paced environments and consistently achieves consensus among stakeholders to execute programs with an agile mindset.Delivers high-impact,brand campaignsandpartnerships,whileovercomingbusinesschallengesinquicklychangingmarkets.Strongownerofmarketanalytics andcampaignperformancewithknowledgeoflatesttoolsandtechnology,andabilitytomanagehighperformingteams. AREASOFEXPERTISE

Leadership Marketing Strategy and Planning Analytics DigitalMarketing CampaignManagement StakeholderRelations Partnerships Activations InfluencerStrategy Content MarketingCollateral Merchandising BrandManagement Loyalty CRM Brand Communications MarketingOperations TrainingandDevelopment ResourceAllocation Budgets SaaS AGENCYEXPERIENCE

BURRELLCOMMUNICATIONSGROUP–Chicago,IL 2022–2024

GroupAccountDirector

Developed strategic marketing plans and delivered impactful,integrated,digitally-led campaigns in paid,owned and earned channels (e.g.,linear,web,mobile,email,streaming,social,podcast and merchandising)for McDonald’s.Strongcontributorto creative development,content calendars,media planning,influencerstrategy,negotiationsandmanagementwithcelebrityand local talent.Directed successful sponsorship activations while guiding marketanalytics,campaignreporting,resourceallocation and client presentations.Developed annual scope of work (SOW),supervised budgets and direct reports with training and development.

Drove+1%year-over-year(YoY)inbrandpenetrationand+3pointsinbrandtrustamongtargetaudience.

Ledaccountteamtohelpwintwo(2)2023AssociationofNationalAdvertisers(ANA)MulticulturalExcellenceAwards.

Servedasthought-leader,fosteredpartnershipsandinfluentialcommunications,whileleadingteamtosuccessfullydeliver retailsalesandbrandbuildingcampaigns.

BRAINLABS–Bloomington,IN 2021–2022

GroupAccountDirector

Established vision for search and shopper campaigns to boost customer engagement and revenue,while delivering client excellenceindiverseindustries.Cultivatedstakeholderrelationships,guidedcontentandcalendarplanning,whileidentifyingnew businessopportunitiesandleadingteamtraininganddevelopment.

GrewSOWby+200%YoYbyeffectivelysecuringnewbusinessandmanagingteamsforInvesco,Net32andTigerDirect.

Supervisedcampaignanalytics,reporting,optimization,teamrestructures,resourceallocationandclientpresentations. BRANDENTERPRISEEXPERIENCE

IHGHOTELS&RESORTS(IHG)–Atlanta,GA 2012–2020

MarketingManager,GlobalLoyalty&Partnerships (2018–2020) Developed strategic marketing plans for the IHG Business Rewards,including DTC and B2B membership initiatives.Managed integrated,digital marketing campaigns,merchandising,web and mobile content,calendars,creative reviews,translations, analyticsandperformancereporting.Craftedbrandcommunications,presentations,conferenceactivationsandledSaaStraining withhotelsalesteams.Liaisedwithseniorleadershipandmanagedagencypartnerstoachievekeybusinessobjectives.

Ledglobaleffortsthatdrove+$1Bannualrevenue:exceedingtargetby+120%whilemanaging$3Mbudget.

Craftedbusinesscasesandmarketingbriefs,whilemanagingprogramoperationsandcontinuouscompetitorand performanceanalysisintheAmericas,Europe,MiddleEast,AsiaandAfrica,tofuelprogramsuccessanddriverevenue. DawnIsabellaPierce ad5p9h@r.postjobfree.com 678-***-**** Page1of2

Ledinternalandagencypartnerswithcategoryanalytics,brandcreativeandB2Bsalescollaterals,alongwithIHGenterprise

communications.Collaboratedwithcross-functionalstakeholderstoalignonkeyperformanceindicators(KPIs),mobilizeglobalexecution, deliverbrandcommunicationsandsupportteamrestructures,whileimprovingresourceefficiencies. RegionalManager,AmericasLoyalty&Partnerships(2015–2018) RecruitedforpositionbasedonprovenexcellenceinpriorroletodevelopandmanageAmericasmarketingandoperationsplansto launch the IHG Business Rewards program.Developed business cases,managed integrated,digital marketing campaigns, merchandising,web and mobile content,calendars,lifecycle email strategy,creative development and translations,market analyticsandperformancereporting.LedSaaStrainingwithhotelsalesteamstoachievebusinessobjectives.Presentedmarketing plansandbudgetstoseniorleadershiptogainconsensusandengagecross-functionalteams.Collaboratedwithteamleadstoalign on program KPIs,mobilize regional execution,deliver brand communications and B2B sales support.Engaged with senior leadership,whilemanagingprogramactivationsandtrainingworkshopsatIHGconferencesandcallcenters.Managedglobaland domesticagencypartners.

Drove+$500MAmericasannualrevenuewhilemanaging$1Mbudget.

AchievedsignificantimprovementsacrosstheAmericasregion-NorthAmerica,Mexico,LatinAmericaandtheCaribbean.

Boostedstrategicplanningprocess,cross-functionalcollaboration,operationalefficiencies,B2Bsalesefforts,SaaS developmentandtraining,aswellasIHGenterprisecommunicationsandhoteldeliveryplans. MarketingManager,CrownePlazaHotels&Resorts(2012–2015) Managed development and execution of DTC and B2B marketing programs for the Crowne Plaza Hotel Marketing Association

(HMA).Analyzedmarket,customerandcompetitortrends,craftedbusinesscasesandmarketingbriefsforstrategicplanstodrive measurable growth in North America.Led integrated,digital marketing campaigns,merchandising,web,mobile,lifecycleemail strategy,content,calendars,creativedevelopment,translations,salesblitzes,callcentertrainingandIHGconferenceactivationsto achieve business objectives.Presented marketing plans and budgets to senior leadership to gain consensus and engage cross-functional teams.Collaborated with legal,loyalty,commercial sales,hotel operations,channel leads and SaaS training partners,toboostbrandperformanceintheUSAandCanada.

IncreasedNorthAmericaannualrevenueby+35%forCrownePlazaHMAwhilemanaging$1.3Mbudget.

ManagedBMWMotorsportpartnershipintheUSAandagencypartnerstodevelopcreative,specialevents,conference

activations,GovernedHMAadvisoryboardandledbi-brandtrainingworkshopsandIHGenterprisecommunications.annualplanningsessionswithkeystakeholders. BURGERKINGCORPORATION(BKC)–Miami,FL 2007–2012

BrandActivationandSalesManager

Keptbrandatmarketforefrontwitheffectivestrategicplanning,brandactivationsandretailcampaignsin15+DesignatedMarket Areas (DMAs).Led marketanalytics,developedbusinessreviews,craftedandpresentedmarketingplansforgeneralmarketand multiculturalcustomerstodrivebrandgrowth.Managedongoingcampaignperformance,budgetsandreporting.Testedproduct pilotsinSoutheastandMid-Atlanticregions.Cultivatedstakeholderrelationsandsuperviseddirectreportandagencypartners.

Increasedregionalsalesby+13%andcustomertrafficby+6.4%whilesecuring$4.4+Minlocalfranchiseinvestments.

BoostedbrandawarenessandcustomerengagementwithNFL,NHLandMLBteampartnerships,includingtheCincinnati

Bengals,Developedandmanagedretailmerchandising,PittsburghPenguinsandtheWashingtonNationals.linear,digitalandoutdoormediabuysandpublicrelations.

ManagedregionalSoftServeproductpilotthatwaspickedupnationally(Summer2012). AWARDSandHONORS

Loyalty360B2BCustomerLoyaltyAward(2019) 30IHG‘Bravo’Awards(2013-2019) BKC‘CertificateofAchievement’(2011) EDUCATIONandCREDENTIALS

BachelorofArtsinJournalism UniversityofMassachusetts–Amherst,MA CriticalThinkingCertification–EmoryUniversity TalkSoPeopleListen–SpeakeasyInc. GoogleDataStudio-Certification SpeedofTrust-FranklinCoveyCertification HermannBrainInstitute–3BrainDominantCertification DawnIsabellaPierce ad5p9h@r.postjobfree.com 678-***-**** Page2of2

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