Marketing Director Social Media
Resume:
JUSTIN GOODALE
Marketing Creator / Director / Executive
Experience
LiquidAgents Healthcare - Plano, TX
Director of Marketing
December 2023 - Present
Restructured and stabilized marketing department to serve as an internal “agency” servicing three national healthcare staffing brands: LiquidAgents.com, StaffDNA.com, StaffingEngine.com. Revamped, directed and super- vised paid and organic digital and traditional marketing strategy and media. Directed and supervised re-branding and launch of LiquidAgents and StaffingEngine websites. Created, directed and launched national Veterans Administration Health awareness campaign through HTML and Social Media for both LiquidAgents and StaffDNA brands. Directed and supervised multiple photo and video shoots to establish annual marketing content. Prep Virtual Education - Grapevine, TX
Marketing Director / Content Creator
January 2022 - January 2024
Creator of virtual education system consisting of preparatory courses for medical procedures. Developed on-line management and curriculum tools to ensure physicians, hospital staff and patients are in sync with pre and post operative expectations and instructions. Benefits include reduced medical staff time and stress, lower practice costs and increased patient retention of information resulting in better surgical outcomes. Secured start up invest- ment funding and established key partnerships with national healthcare systems and organizations. http://www.prepvirtual.com
Texas Health Presbyterian Hospital - Flower Mound, TX Contract Marketing Director
January 2017 to December 2021
Served as contract Marketing Director to develop brand and marketing strategy for hospital organization and 12 service lines. Built new web platform and marketing asset library providing the ability to segment, explain and actively market each service line. Executed and maintained overall branding, messaging, service line, digital, social and traditional campaigns. Hospital operated at 105% capacity for three years following implementation of marketing strategy.
Triumph Business Capital / Triumph Financial - Coppell and Dallas, TX Contract Marketing Director
January 2011 to December 2021
Served as contract Marketing Director to establish brand strategy, product positioning, messaging, marketing assets and strategic partner relationships for Advance Business Capital. Executed company name change and brand integration when acquired by Triumph Bancorp. Worked with Triumph executive leadership to develop brand identi- ties, assets and marketing campaigns for new brands. Executed name changes and brand integration of acquisitions. Peterbilt Motors Company / PACCAR - Denton, TX
Contract Marketing Specialist
January 2002 to December 2018
Served as contract resource to execute vehicle and product launches. Developed extensive asset libraries of photography, video, illustration, print and digital ads, “impact” direct mail, showroom displays, trade show and event marketing and communication materials.
Education / Skills / Personal
• Ouachita Baptist University, BA Communications (1990-1994)
• Extensive experience serving on civic board of directors, leadership councils and committees
• Fluent in Adobe Creative Suite, Microsoft Office, WordPress, SEMRush ad5p9b@r.postjobfree.com
www.121mc.com
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