Marketing Manager Social Media
Resume:
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DEMETRIUS R. UPSHAW
SENIOR MARKETING MANAGER
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PROFESSIONAL SUMMARY
https://www.linkedin.com/in/demetrius-upshaw-marketing I have over twenty years of expertise in the advertising sector as an executive in marketing and communication. I am skilled at building customer- focused campaigns to boost engagement and increase brand exposure. I am a proven leader specializing in overseeing budgets, cross-channel marketing, digital communications, and social media planning. EXPERIENCE
Senior Marketing Manager
August 2022 – January 2024 Live! Casino and Hotel, Hanover, Maryland
• Led and developed the casino marketing strategy, action plans, and budgets.
• Managed a team consisting of web and graphic designers, advertising associates, and content creators.
• Support internal departments (e.g., Loyalty Services, and Human Resources) by developing marketing strategies, while ensuring execution and delivery within time and budget
• Ensured all brand standards are upheld in external and internal advertising (paid media, brochures, signage, etc.)
• Oversee department spending and end-of-month P&L reconciliation.
• Managed relationships with external vendors
Sr Integrated Marketing Manager
January 2017 - August 2022 Urban One Inc, Baltimore, Maryland
• Established and expanded marketing partnerships with clients and agencies for local stations.
• Responsible for the development and organization of events and marketing (e.g., BE Expo held at the Baltimore Convention Center)
• Cultivated and maintained relationships with clients and partners.
• Generated content for website, blog posts, press releases and social media accounts.
• Implemented various digital marketing initiatives to improve customer engagement.
CONTACT
ad5p22@r.postjobfree.com
Reisterstown, Maryland 21136
SKILLS
• Quarterly Forecasting
• Staff Management
• Brand-Building Strategies
• Project Management
• Copywriter
• Problem-solving skills
• Multi-Channel Marketing Experience
• Written and oral communication
• Reputation Management
• Microsoft Word, Excel, and
PowerPoint software.
• Media Negotiations
• Strong interpersonal skills
• Event planning
• Brand Promotions
• Strategic Partnerships
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Senior Account Manager
February 2015 - December 2016 CBS, Media General/Lin Digital, Birmingham, Alabama
• Increased marketing Television and digital marketing revenue for an affiliate of CBS specializing in sports event marketing and sponsorship creation for the Southeastern Conference and PGA Tour
• We utilized CRM software to track client interactions, manage leads, coordinate events, and monitor progress against goals.
• Coordinated cross-functional teams consisting of internal departments as well as external vendors.
Senior Sales and Marketing Executive
December 2011 - February 2015 I-Heart/Clear Channel Media, Birmingham, Alabama
• Increased brand awareness for newly formed radio stations
• My promotions and event planning helped the stations become top 10 ranking stations in the market (Nielsen ratings) within two years.
• I received the Digital Marketing Award
Senior Marketing Specialist
January 2004 - November 2011 Cox Radio, Birmingham, Alabama
• Coordination of special events vendors involving contract negotiations, supervision of promotions staff, and special events logistics
• Event Management, (examples: Annual Car and Bike Show, All Black New Year's Eve Party)
EDUCATION
Bachelor of Arts in Philosophy, Business Management December 2000
Auburn University
VOLUNTEER EXPERIENCE/ COMMUNITY SERVICE
Youth Sports Coach
December 2022 - Present Reisterstown Recreation League Coach, Reisterstown, Maryland
• Design and teach basic sports strategies to elementary age children.
• Preside over all team activities.
• Teach valuable life skills such as teamwork, fair play, and sportsmanship.
NAMI-Maryland Steering Committee
May 2021 - Present NAMI MARYLAND, Baltimore, Maryland
• Attend community events, meetings, and conferences to promote organizational goals, solicit donations, and sponsorships.
• Establish fundraising or participation goals for special events. CERTIFICATIONS
• C.S.S. Marketing PRO Certified
. • C.S.S. Agency PRO Certified
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