Corporate Communications and Marketing Manager

AAlaeldin Khirawi ad5or1@r.postjobfree.com 817-***-****

Functional and Professional Skills

Corporate Communications

Strategic Communication and Messaging

Marketing strategy

Brand Management

Conventional and Digital Marketing.

Branding and Rebranding

Internal and external communication

Advertising and media Relations

Change Management

Leadership

Social Media Management

Website Management and Optimization

Investor Relations

Financial communication

Relationship Building and Network Management Sponsorship Management

Business Development

Social Responsibility Management

Corporate Governance

Business Process Engineering

Training & Development

Customer service

Regulatory Knowledge and Com Market Insight and Trend Analysis

Policy & Procedures writing and Management.

Functional Skills

Graduate Certificate (MIS), University of Southern New Hampshire (1999)

Master’s degree (Business & Economics), University of Southern New Hampshire (1998)

Bachelors in economics, University of Khartoum (1988)

Career History

Corporate Communications and Marketing Head December 2007-March 2023

MAR Group-Doha-Qatar-Middle East

Responsibilities:

•Managed the Group internal and external communications and Marketing processes.

•Developed, maintained, and managed the Group Marketing and Communication strategy, business plan and budget

• Developed and managed social media platforms, website, Intranet, and all other communication outlets.

•Ensured the provision of professional communication and public relation services to improve the Group communication and brand image in the local, regional, and international markets with various stakeholders.

•Managed and reported on the corporate social responsibility activities of the Group.

•Created, managed, executed, and analyzed the effectiveness of marketing strategic plans.

•Developed and managed the marketing and communication policies and procedures and provided guidance to subordinates.

•Identified, developed, and executed communications strategy for vital media contacts to serve the Group overall communication strategy.

•Managed standard work processes to uphold the productivity of subordinates.

•Coached subordinates and set clear guidelines for them to perform their duties to satisfactory completion.

•Ensured timeliness, clarity, and quality of communications deliverables for all media, communication, or marketing projects.

•Created and delivered press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and annual reports.

Accomplishments

Marketing campaigns run in 2017 increased sales revenue by 27.4% in Q1 and Q2, and by solid 37% in Q3 and Q4. We targeted new market segments, resulting in $8.5 million in additional sales.

Improved the Group brand’s social media presence by ideating and executing a multi-channel campaign throughout 2023, which resulted in a 30% increase in overall engagement.

The department worked with the internal sales team in 2019 and achieved a solid unprecedented 125% of sales quota through targeted account management and strategic cross-selling techniques.

Developed, in 2022 a new sales strategy that increased client retention rates by 17% and generated $2.8 million in additional revenue.

Increased brand awareness by 43% through successful execution of integrated marketing campaigns, including the introduction of social media platforms for the first time.

Successfully launched three new products resulting in a 13% increase in overall sales.

Achieved a 30% increase in social media engagement by implementing a targeted content strategy.

Executed social media strategies that resulted in a 19% increase in website traffic and 14% growth in followers in the last Quarter of my tenure.

Previous Employments

Quality Assurance Manager and Trainer -GETRONICS/ WANG GLOBAL, MA, USA-(1999 - 2005)

Responsibilities:

Evaluated operational performance by analyzing the existing service delivery processes and statistics.

Identified problems & opportunities for improvement and researched & presented opportunities and potential challenges with new and existing service delivery processes.

Recommended technical and procedural improvements.

Developed reporting techniques to improve monitoring and overall evaluation of analyst’s capability and customer service skills.

Developed and implemented programs, processes, and procedures to enhance the efficiency of field service deliveries.

Adjunct Faculty in Managerial Economics (2000 - 2007) Daniel Webster College, NH

Personal Attributes

Strategic Thinker: Proven ability of developing insightful strategies, capitalizing on capabilities and converting potential into opportunities.

Change Agent: Utilizing result-driven approach and growth-centered mind-set to drive positive change in the organizational culture; believes in leading by example.

Persuasive Communicator: Effective articulation ability; can achieve clarity and persuasively secures buy-in and commitment.

Ability to write, speak and brief others clearly.

Ability to assess and select appropriate communications routes for different messages and audiences.

Ability to work well with others at all levels both within and outside the company.

Ability to gain the trust and respect of all colleagues.

Ability to provide creative input to projects.

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